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How to respond to the Digital Demand created by COVID-19

Survival - u201cWhat can we do today?u201d u201cWhich small changes can improve engagement?u201d. u201cHow will our customers want to interact with us going forward?u201d. Real-time understanding of your overall content landscape at a granular level automatically. How many pieces of content did I publish?. How many pieces by asset type?. What topics did I cover?<br><br>https://www.powershow.com/view0/929bcd-NjY0N/How_to_respond_to_the_Digital_Demand_created_by_COVID-19_powerpoint_ppt_presentation

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How to respond to the Digital Demand created by COVID-19

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  1. How to respondto the Digital Demand created by COVID-19 By Business Consulting | Training & Marketing Communication

  2. Winners and Losers EcommerceMarketplaces Traditional Retail Video Conferencing Airlines,trains andcruise ships Logistics/delivery Tourism Entertainmentstreamingandgaming Cinema

  3. Winners andLosers EcommerceMarketplaces Traditional Retail Video Conferencing ships Digital Agility Airlines,trains andcruise Logistics/delivery Tourism Entertainmentstreaming andgaming Cinema 7

  4. Digital is YourMainWayof Reaching Customers Now

  5. ConsumerBehaviour Caused byCovid19

  6. What’shereto stay?

  7. Online purchasing will continue to be a prominent channel for consumer buying going forward.

  8. Consumers will continue to turn to delivery services for restaurant and grocery food items. Episerver

  9. Luxury purchases will likely decline significantly. Episerver

  10. Greater content consumption, especially online video content, is predicted to have staying power post- pandemic. Episerver

  11. Out-of-home campaigns and in-person events will likely see a decline for months to come. Episerver

  12. COVID-19 is Changing Digital Transformation Priorities Survival The NewNormal “What can we do today?” “What will the business look like in 6 months?” “Which small changes can improve engagement?” “How will our customers want to interact with us going forward?”

  13. Survival

  14. Real-time content audit Howusefulis my content? 19

  15. Real-time content audit Real-time engagement analysis Whatare my customers looking for? 20

  16. Real-time content audit Real-time engagement analysis Whattopics should Ifocus on? Prescriptive content guidance 21

  17. Dashboard Examples • Real-time understanding of your overall content landscape at a granular level automatically • How many pieces of content did Ipublish? • How many pieces by asset type? • What topicsdid Icover? • Real-time understanding of visitor engagement at a topical level • What sections are driving engagement? • What topics are driving engagement? • How do these metrics change over time? • Understand exactly where topic gaps are within your content strategy so you always focus on the right things. • What topics should you focus on by type? • What topics should you focus on by channel? • How do these metrics change over time?

  18. Method to Improve Topic-level guidance on where to invest and cut Automated content audits in real-time Prove ROIof your content by topic

  19. Who CanTake Advantage? WhoCan’t Take Advantage? If you don’t have a web site or if you only use a fax machine or carrier pigeon to communicate with your customers Anyone with a web site. No matter what you use to power it Episerver

  20. Contact Detail Email id: info@creativefactor.in Head Office : 1001/A, 17th C Cross Rd, Indira Nagar II Stage, Eshwara Layout, Indiranagar, Bengaluru, Karnataka 560038 Phone Numbers : 080-4120-1624, 095-3524-6395, 075- 0668-5669, 099-9067-6552 Visit: https://www.creativefactor.in

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