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How to design a perfect logo?

Want to know about how to design a perfect logo for your dream business? Get expert advice on designing a authentic logo.

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How to design a perfect logo?

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  1. How to design a perfect logo? A logo provides your brand a unique identity. Your customers can easily identify your brand by merely looking at a tiny initial of your brand name at the lower end of a pullover. It also helps the customers to differentiate between the original and the replicated product. Thus, a logo needs to be designed carefully as it holds a great potential to promote a brand’s awareness and reputation. Following are few useful tips which will provide you some useful insights regarding logo designing.

  2. Competition Analysis Before designing your logo, it is essential to ponder upon the logos of your competitors. Study the current design trends, research about what is appealing your target audience the most and then select a design which will represent your personality accordingly.

  3. Articulate your vision in your brand logo Next, you need to communicate the vision of your brand to your target customers. The golden rule to follow is the KISS (Keep It Simple, Silly) principle. The more easy your logo design is, the more easy it will be for your customers to remember it. So, follow the simple rule of - Being Unforgettable.

  4. Make use of the negative space Have you ever wondered how brands convey hidden messages by utilising the negative spaces (empty spaces) within their logos? By customising the negative space in your logo, you can promote a brand idea which will have a greater visual impact on your target customer base. Few successful examples are - The little arrow running from the alphabet “a” to “z” signifies that Amazon provides A-Z products. The pink portion of the alphabets “B” and “R” represents - 31 which means 31 flavours of the ice cream which Baskin Robbins provides.

  5. The subtly placed right - facing arrow between the alphabets ‘E’ and ‘X’ denotes ‘speed’ and ‘precision’. One can easily spot an outline of the Australian continent where the woman’s leg meets her hand.

  6. Color psychology A logo can be either black & white or coloured. However, it is important to know that each colour evokes a different sentiment in the customer. Therefore, before selecting a colour for your logo, it is always advised to learn about the colour psychology. ● Blue - Trustworthy, tranquil, medical and professional ● Black - Powerful and credible

  7. ● Brown - Steady, historical and rural. ● Green - Growth, organic, instructional.

  8. ● Orange - Youthful, friendly and creative ● Pink - Fun and flirty

  9. ● Purple - Spiritual and wise. ● Red - Bold and energetic.

  10. ● White - Pure, simple and clean. ● Yellow - optimism, inventive and sunny.

  11. If you are interested in getting a killer logo designed by creative experts, contact us. www.360websitedesign.in

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