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Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve. <br><br>In this session, Aaron Gustafson will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.
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Designing Empathy with Aaron Gustafson @aarongustafson adaptivewebdesign.info
Designing Empathy with
Design ≠ Art _ Image Credit: L.e.e Photo Credit: faith goble
Photo Credit: Abby Lanes Art serves the Artist
“ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen
de·sign /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out
David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.
subjective, personal, and self-indulgent” “ Photo Credit: © Marc Eckardt for FontShop, Berlin.
“ Your ego is a bad designer.” – Christopher Butler
Just because you can doesn’t mean you should Photo Credit: harald walker
Photo Credit: altemark Design to communicate not alienate
Photo Credit: Laurence & Annie Design isn’t about showing off
Design = Creativity for Communication
Designing Empathy with
em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
Empathy requires listening Photo Credit: [phil h]
Empathy requires questioning Photo Credit: [phil h]
Empathy requires observation Photo Credit: [phil h]
Empathy requires intuition Photo Credit: [phil h]
Empathy requires patience Photo Credit: [phil h]
Perspective is everything Photo Credit: ZeroOne
Ego is ashield Photo Credit: Dunechaser
“ Empathy begins with vulnerability. And being vulnerable, especially in our work, is fucking terrifying.” – Sara Wachter-Boettcher
Trust makes vulnerability productive
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this
John Rawls 1921-2002
“ Empathy is about showing solidarity with others who have a one and only life on this planet.” – Jeremy Rifkin
Solidarity requires communication Photo Credit: LeonArts.at
Religious Groups Tribes
Nation States Religious Groups Tribes
Global Community Nation States Religious Groups Tribes
Global response within 3 hours Photo Credit: United Nations Development Programme
Selfishness is a survival instinct Photo Credit: Malingering
Photo Credit: Stuck in Customs We are able to empathize by seeing ourselves in others.
Mirror neurons enable us to walk that proverbial mile Photo Credit: Éole