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2023AUGVPGP0036 -McGuire-Psychological Assignment

Our four-point framework shows how sustainability drives value for our business.<br>More growth - sustainability creates innovation opportunities, opens up new markets and allows our brands to connect with consumers in new ways. Consumers are responding - our Sustainable Living brands are growing faster than the rest of our business.<br>Lower costs - by cutting waste and using resources carefully we create efficiencies, cut costs and improve margins, while becoming less exposed to the volatility of resource prices. Since 2008 we have avoided costs of over u20ac700m through eco-efficiency in our factorie

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2023AUGVPGP0036 -McGuire-Psychological Assignment

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  1. McGuire Psychological Motivational Theories The McGuire Psychological Motivational Theories encompass a wide range of active and passive, internal and external needs that drive human behavior. These influential theories illustrate the complex interplay between individual psychology and real-life examples, shedding light on the fundamental motivations that influence our actions and decisions.

  2. Need for Consistency 1 Active, Internal Real-life example: Someone who values healthy living might consistently choose nutritious food options to maintain a consistent lifestyle.

  3. Need for Attribution 1 Active, External Real-life example: A student who attributes their success to hard work and determination rather than luck or external factors.

  4. Cognitive Growth Motives Need for Autonomy (Active, Internal) Need for Stimulation (Active, External) Real-life example: Someone who seeks personal growth by setting individual goals and making independent decisions. Real-life example: Engaging in adventurous activities like rock climbing or skydiving to stimulate the mind and senses.

  5. Affective Preservation Motives Need for Tension Reduction Need for Expression (Active, External) Real-life example: Engaging in relaxation techniques or meditation to alleviate stress and tension. Real-life example: Sharing emotions through art, writing, or talking to someone as a way to express and release pent-up feelings.

  6. Affective Growth Motives 1 Need for Assertion (Active, Internal) Real-life example: Standing up for personal beliefs and values in a group setting, even if it means facing opposition. 2 Need for Affiliation (Active, External) Real-life example: Joining social or professional groups to foster connections and build a sense of belonging.

  7. Teleological and Utilitarian Needs 1 2 Teleological Need (Passive, Internal) Utilitarian Need (Passive, External) Pursuing a long-term career goal with the belief that it will lead to a fulfilling and purposeful life. Studying for a degree with the expectation that it will lead to better job opportunities and financial stability.

  8. Need for Categorization 1 Passive, Internal Real-life example: Organizing a wardrobe by color or clothing type to simplify the process of choosing outfits.

  9. Need for Objectification 1 Passive, External Real-life example: A person who surrounds themselves with motivational quotes and images to externalize positivity and inspiration.

  10. Affective Development 1 Need for Ego Defense (Passive, Internal) Rationalizing a failure as a temporary setback rather than a reflection of personal incompetence. 2 Need for Reinforcement (Passive, External) Seeking approval and positive feedback from others to reinforce one's self-esteem and confidence.

  11. Thank You…  Submitted by - Aditya Pratap Aggarwal | 2023AUGVPGP0036 | MBA – CONSUMER BEHAVIOR.

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