Secrets to Succeed in Internet Marketing & E-Business

1. InternetMarketing www.admecindia.co.in @admecinstitute A Presentation by: RajeshKumar ADMEC MULTIMEDIAINSTITUTE

2. PRACTICAL GUIDELINESTO BRING A WEBSITEON TOP OF SEARCHENGINES

4. InternetMarketing Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites oremails. ● Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising suchas radio, television, newspapers andmagazines. ●

5. Specialized Areas of InternetMarketing Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO). Email marketing involves both advertising and promotional marketingefforts via e-mail messages to current and prospectivecustomers. Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube andDigg. Viral marketing (or viral advertising) is a marketing technique that uses pre- existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketingbuzz).

6. SearchEngine

7. Popular SearchEngines

9. Search EngineOptimization Search engine optimization – commonly abbreviated to SEO – is the process whereby a Web site, or more specifically a web page or document, is constructed or amended in such a way as to improve its placement in the search engine results pages or SERPs. The Four Phases of an SEOProject • Pre-site activities On-site activities Off-site activities Post –siteactivities ● ● ●

11. ON PAGEOPTIMIZATION

12. OFF PAGEOPTIMIZATION

13. White HatSEO White Hat SEO refers to the usage of SEO strategies, techniques andtactics that focus on a human audience opposed to search engines and completely follows engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEOpractices.

15. Black HatSEO Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search enginesrules.

16. Page and AlexaRank

17. SEOTool

18. GoogleAnalytic

19. GoogleWebmaster

20. WebsiteDevelopment

21. Content as aWeapon

22. LandingPage

23. SOCIAL MEDIAOPTIMIZATION

24. SOCIAL MEDIAMARKETING

25. Viralmarketing • Video (Documentary, Short Films,etc… • Research-based TextContent: • Media Coverage • Target the appropriate audience andchannels • Create EmotionalAppeal • Do somethingunpredicted

26. Digitalmarketing

27. AdWords(PPC)

28. AdSense

29. AFFLIATEDMarketing

30. Email-Marketing

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