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Agile Marketing Influencer Lifecycle [INFOGRAPHIC]

http://bit.ly/agile-marketing-infographics <br>This infographic shows “cultivation bands” of possible influencer touchpoints. These are broken down into initial contact with a loyal follower in social channels – to lead, engagement and then brand advocate and contributor. If you are creating a one year engagement strategy, it might be helpful to use this unfunnel methodology. <br><br>This journey illustrates the opportunities and possible conversions along the path toward social brand advocate. A brand advocate not only interacts in social networks, but has a deeper affinity for the brand and thus develops a lifelong relationship with the brand, creating online content in all channels (i.e. a customer review, webinar event or blog article) that promotes or raises revenue for the brand. <br><br>A reward/incentive program is critical to this cultivation strategy. Touchpoints may vary, but for maximum effectiveness use a variety of digital channels.

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Agile Marketing Influencer Lifecycle [INFOGRAPHIC]

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  1. www.unfunnel.com = CONVERSION EXAMPLE CULTIVATION TOUCH POINTS OVER 1 YEAR TIME AGI LE MA RK ETI N G I N MOTI O N BRAND LOYALTY AWARENESS EMAILS TARGETED COMMUNITY SHARE INCENTIVE WITH GOAL FIND LOYAL BLOGGERS 1 person INVITE TO EXCLUSIVE VIDEO CONTENT REWARDS PROMO & LEADERBOARD RETARGETED BANNERS & ADS INVITE TO LINKED IN GROUP INFLUENCE RECOGNITION ON YOUR WEBSITE capture leads ENGAGE IN SOCIAL PROMO CONTEST REWARDS FOR VIDEO SHARING EMAIL OR MOBILE OPT-IN SOCIAL MEDIA OPT-INS SOCIAL MEDIA CONTENT CONTRIBUTOR engage REPEAT WEBSITE VISIT THEY SUBSCRIBE TO UR RSS FEED & E-NEWSLETTER CREATE A REWARDS PROGRAM WEEKLY EXCLUSIVE CONTENT DOWNLOADS WRITE BLOG ARTICLES & REVIEWS FOR YOUR BRAND TWEET & SHARE THEIR CONTENT (THANKS!) infuence others LOG IN TO YOUR SITE WITH SOCIAL ACCOUNT SHARE CONTENT ON THEIR FACEBOOK HOST A WEBINAR OR SPONSOR ONLINE EVENT LEAD FORM COMPLETED BY FRIEND HOST A CROWDSOURCED FUNDRAISING EVENT CULTIVATE TO ACTIONABLE BRAND CONTRIBUTORS IDENTIFY LOYAL BRAND ADVOCATES >>>>> JANUARY DECEMBER

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