Use this template to track key on-page SEO metrics for your website or for your campaign.
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SEO Strategy Template for 2014 - PowerPoint PPT Présentation


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http://get.unfunnel.com/seo-strategy-template \nSEO isn’t dying, nor has it even evolved if you listened to the signals from SERPs - even before Hummingbird. \n\nDesigned to make your SEO efforts future-proof, this step-by-step approach that has only improved in ranking over time - a cheat sheet for the modern SEO. \n\nThis template walks you through: \n- Every piece of the Google puzzle in the post-Hummingbird era \n- A checklist of things to watch closely on your website, and what gets you the most results outside of it \n- How to build an Excel template that turns keywords into revenue opportunities \n- Tips from the best in SEO history, including Moz, Hubspot, Distilled, Seo.com and more \n\nGet the Excel template here: http://shop.unfunnel.com/product/2014-seo-strategy-template.

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Présentations Transcript

Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Images

Hint

Y/N

Readability

Hint

Y/N

Content Metrics

Hint

Attaches a description to

pictures so they show up in

search engine's image results.

Make sure your website images have

their own unique ALT text

Add ALT text to images so that it's

easier for search engines to index

them

Each page needs HTML headings

with only ONE KEYWORD FOCUS

EACH <H1> through <H6>

Should be 25 to 75 percent -

matching keyword density with

on-page tag optimization

Search engines generally give this tag more weight over other headings, so it

usually improves your search engine ranking if you do this correctly.

X

X

X

Text-to-HTML Ratio

If you believed this one no longer mattered, stop reading.

Name all of your images in a way that

describes what they are

Purple-hat.jpg rather than

purple_hat.jpg

Paragraphs should be roughly

three sentences long

x

Extremely long sentences will lose the users’ attention

x

KEYWORD DENSITY

x

You should be at home coloring.

# Search Results / Monthly Searches

= KEI

Do not use non-alpha characters in

your image or file names

Use bullet points and bolding to

break up large blocks of content

x

(so no %, &, $, etc…)

x

Users tend to scan content looking for keywords

x

Keyword Efficiency Index (KEI)

(>100 is good, 100 under is bad)

Videos? Infographics? Blog posts?

Slideshows? Landing Pages?

eBooks? Webinars? Courses?

Comics? Apps? Memes?

Keep in mind that your pages load

time will vary based on the number

and size of your images

Google isn't stupid, but you

might be for trying this

DERANKED?

Content Types

x

Try your best to keep it low

x

Do not overuse bullets and bolding

x

(even this one out ASAP!)

Another keyword opportunity most

SEOs don't seize

Make content shareable,

x

Title Attributes

x

Shareability

Blog Posts

2-3 per week MINIMUM - 7 categories MAX

which means you need white space and short paragraphs in content

Which categories, tags, content types and

headlines are getting read the most?

Shared the most?

Another keyword opportunity most

SEOs don't seize

x

Caption

x

Categories


Use this tab to keep tract of key SEO metrics website or for your campaign.

Use this tab to keep tract of key SEO metrics

CONVERTING TO AN AGILE STARTUP

Campaign Goals:

Campaign Goals:

< 20,000

< 20,000

0 0

> 100

> 100

0 0

45.00%

45.00%

0 0

0 0

Traffic Keyword

Monthly Searches

Total # SERP Results

KEI

Visits

Bounce Rate

Leads

Conversions

Google SEO Strategy

Google SEO Strategy

0 0

0 0

0 0

0.00%

0.00%

0 0

0 0

Campaign Goals:

Campaign Goals:

< 20,000

< 20,000

0 0

> 100

> 100

0 0

45.00%

45.00%

0 0

0 0

BUYER Keyword

BUYER Keyword

Monthly Searches

Total # SERP Results

KEI

Visits

Bounce Rate

Leads

Conversions

SEO Strategy Template

SEO Strategy Template

0 0

0 0

0 0

0.00%

0.00%

0 0

0 0

Campaign Goals:

Campaign Goals:

< 20,000

< 20,000

0 0

> 100

> 100

0 0

45.00%

45.00%

0 0

0 0

LSI Keyword

LSI Keyword

Monthly Searches

Total # SERP Results

KEI

Visits

Bounce Rate

Leads

Conversions

SEO Campaign Template

SEO Campaign Template

0 0

0 0

0 0

0.00%

0.00%

0 0

0 0


Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Title

Hint

Y/N

Meta Description

Hint

Y/N

URL

Hint

Y/N

ACCESSIBILITY

Hint

SERPs  and  users  can  interact  

with  your  website  more  

effectively  Use  URLs  that  

describe  the  pages  content  

Search  engines  and  visitors  can  

interact  with  your  website  more  

affectively  when  you  use  URLs  

that  describe  the  pages  content  

Write  compelling  meta  

descriptions  

(THEY  RANK  AGAIN!!!)

Your  title  tag  should  be  written  

like  this:  

Primary Keyword – Secondary

Keyword | Brand Name

X

X

X

 http://company.com/companyinformation

X

 http://me.com/my-­‐offer

150 characters MAX

Use  a  dash  between  keyword  

phrases  and  a  pipe  at  the  end  

before  your  brand  name

Be  sure  to  use  a  301  redirect  to  

help  Google  index  pages  

correctly

Be  sure  to  use  a  301  redirect  to  

help  Google  index  pages  

correctly

Recommend using only

ONE keyword per page, but

nobody's perfect! :)

150  to  160  characters  is  the  

recommended  length

http://www.unfunnel.com  -­‐-­‐>  

http://unfunnel.com

x

x

x

x

http://www.unfunnel.com  -­‐-­‐>  http://unfunnel.com

7 product categories, 7 products, with 7

applications for each,

7 services, etc.

7 product categories, 7 products,

with 7 applications for each,

7 services, etc.

Avoid  duplicate  meta  

descriptions

Each  navigation  tier  should  have  

only  7  sub-­‐nav  sections  OR  LESS

Each  navigation  tier  should  have  

only  7  sub-­‐nav  sections  OR  LESS

x

Avoid  duplicate  title  tags

x

x

x

Keep  title  tags  at  60  characters  

or  less,  including  spaces

Do  not  use  quotes  or  any  non-­‐

alpha  characters  

(Google,  cuts  them  out  of  the  

meta  description)

Use  the  URL  to  show  your  page  

post's  tier,  category,  niche,  etc.

Use  the  URL  to  show  your  page  /  

post's  tier,  category,  niche,  etc.

x

x

x

x

/shop/templates/cool-new-thing

/shop/templates/cool-new-thing

(And  it's  about  to  be  FEWER!)

Avoid  conjunctions  and  other  

non-­‐actionable  keywords  

(Google  ignores  these  as  well)

Google does NOT see "_"

as a word separator

(they-use-dashes)

Google does NOT see "_"

as a word separator

(they-use-dashes)

NEVER  PUT  _UNDERSCORES  to  

separate  keywords  in  URL

NEVER  PUT  _UNDERSCORES  to  

separate  keywords  in  URL

and, or, but, to, for, from, with,

without, on, at, in, etc.

x

x

© Copyright 2014 Unfunnel.com LLC. All Rights Reserved. (If you buy the template you can edit and rebrand but cannot resell for profit)


Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Feeds

Y/N

Document types

Y/N

Microformats | Schema.org

Y/N

Dublin Core

Y/N

GeoTagging

RSS  feeds  should  be  linked  to  any  

news  feed,  and  should  be  visible  

from  the  Home  Page  –  where  

search  engines  can  index  it.  

A  markup  that  is  used  to  structure  

the  data  that  is  being  sent  to  search  

engines  more  effectively.

Set  of  metadata  standards  that  

describe  your  websites  content.

Strengthens  Bing  SEO,  although  

Google  no  longer  uses  it

X

X

Doctype  (XHTML  1.0  Transitional)

X

X

X

Website  visibility  improves  when  

subscribers  are  alerted  of  content  

updates.

The  presentation  of  Google's  search  

results  is  always  improving  due  to  

Microformats.

x

x

Encoding  (utf-­‐8)

x


Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Content

Hint

Y/N

Headings

Hint

Y/N

Anchor Text

Hint

Y/N

If it gets picked up in multiple

publications, search engines will see

that you have duplicate content and

penalize you for it.

Search engines generally give this tag more

weight over other headings, so it usually

improves your search engine ranking if you do

this correctly.

Each page should implement HTML headings

with <H1> through <H6> headings appearing

consistently

Create content that is extremely relevant

for that keyword phrase

X

X

X

Click HERE

NEVER USE THIS

X

DO NOT miss H1 and H2 - on

ANY web page, post, etc.

Use your keyword phrase 4 times within

your content

Safe density is approximately

4x per page or post

Safe density is approximately

4x per page or post

x

x

Include keywords in your headings (H1 - H6)

x

Keywords to Link

x

EVER! :)

Use multiple variations of that keyword

phrase – singular and plural versions,

abbreviations, acronyms (SEO vs. search

engine optimization) and synonyms

Use multiple variations of that keyword

phrase – singular and plural versions,

abbreviations, acronyms (SEO vs. search

engine optimization) and synonyms

The initial heading (<H1>) should include your

best keyword, with H2 following suit

H1 = Google SEO Checklist

H2 = for badasses

x

x

x

x

Include links from other pages within your

website that point back to this page (see

internal page linking below)

Include links from other pages within your

website that point back to this page (see

internal page linking below)

Using only one <H1> heading per page will

strengthen your SEO

x

x

Same for H2

x

Create unique content for every medium

(press releases, blogs, guest blog posts,

etc…).

Create unique content for every medium

(press releases, blogs, guest blog posts,

etc…).

Yep - H2 too!

And don't repeat H1

x

x

Use your keyword phrase once in your H1 tag

x

If you send out a press release, do not

copy and paste the press release to your

site

If you send out a press release, do not

copy and paste the press release to your

site

Use H1 tags on pages you are trying to drive

unique traffic to (SEO page)

x

x

All pages in your nav, hopefully.

x

Use H2 tags if there are multiple sections

Good alternative usage


Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Channels

Hint

Y/N

Shareability

Hint

Y/N

Linking

Hint

Search engines generally give this tag

more weight over other headings, so it

usually improves your search engine

ranking if you do this correctly.

Landing pages are good links for

social, but your blog articles should be

linking to them - as should most social

posts.

Don't know why this is FIRST?

Link all social profiles to website

home pages, tier 1 pages and blog

at MINIMUM.

X

Google+

X

Social Follows on Home Page?

X

You must not be on Google+

Extremely long sentences will lose the

users’ attention

Spread all posts via social media - and

measure what works in each channel

x

Twitter

Purple-hat.jpg rather than purple_hat.jpg

x

Share buttons on posts?

x

Blog posts to social?

Have an idea for content?

Don't forget the confirmation email and

thank you pages

x

Facebook

(so no %, &, $, etc…)

x

Share buttons on landing pages?

x

Links in Blog to Landing Pages?

Link it to a lead gen offer, and share

both to your social networks over time.

What a waste to not do this one simple

task…especially in Google+ and

YouTube where it's made very easy to

do so.

Also be sure to publish a

page for every promo

email you send out

x

Linkedin

Try your best to keep it low

x

Share buttons in email?

x

Links to Social - FROM Social???

Products to Amazon?

Projects to Crowdfunding?

Services on Directories?

Never forget that even if you compete

with any of these 3, you'll still need

them.

Another keyword opportunity most

SEOs don't seize

x

YouTube

x

Follow buttons in email?

Peripheral traffic and linking

x

WHAT?

x

Pinterest

x

x

Yes … good place for anchor text! :)

Foursquare, Yelp, Google Local

and similar "My Business" apps

x

Directories & Local

Social Bookmarking

(StumbleUpon, Reddit, Pocket, etc.)

Powerhouse backlinking opportunities

hidden in these gems

x

x

Content Publishing

Digg, Tumblr, Blogger, Storify, etc.

x

Niche Social Networks

Inbound.org, Triiibes, etc.

If you feel that you absolutely

NEED Snapchat or Instagram

x

TRENDING …


Use this tab to keep tract of key SEO metrics website or for your campaign.

Use this tab to keep tract of key SEO metrics

CONVERTING TO AN AGILE STARTUP

Campaign Goals:

Campaign Goals:

0 0

0 0

N/A

N/A

45.00%

45.00%

0 0

> 1:00

> 1:00

Date Range

Entrances

Unique Visitors

Bounces

Bounce Rate

Pageviews

Avg. Time on Page

MM/DD/YYYY - MM/DD/YYYY

MM/DD/YYYY - MM/DD/YYYY

0 0

0 0

0 0

0.00%

0.00%

0 0

0:00:00

0:00:00


Use this template to track key on-page SEO metrics for your website or for your campaign.

CONVERTING TO AN AGILE STARTUP

Y/N

Robots.txt File

Hint

Y/N

XML Sitemaps

Hint

Y/N

Language

Hint

When linking to another page on the

same site from within content,

select good anchor text (keywords)

to us“We offer a wide range of

Donation Services,” rather than

“Click here for our donation

services.”e in the actual link and do

this often.

Lists  URLs  that  can  be  crawled  

and  may  offer  other  information  

such  as  how  often  you  update,  

when  your  last  update  occurred  

and  importance.

Restricts  the  activity  of  search  engine  

crawlers  and  stops  them  from  

accessing  certain  pages  and  

directories.  

You  should  declare  the  contents  

language  in  the  HTML  code  of  

each  page.  

To  check  your  robots.txt  file  for  syntax  

errors,  Click  Here.

X

X

X

With  an  XML  sitemap,  search  

engines  can  index  your  website  

more  accurately.

You  should  also  declare  the  

language  code  in  the  URL  

x

What  is  a  Robot?

Robot  Standards

x

x

www.company.com/es/contact

If you're smart and using a website

CMS, you should check this closely

to make sure Admin NOT indexed.

If  you  plan  on  building  a  

multilingual  site…

x

Exclusions

x

Refer  to  the  tips  found  here.


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