1 / 9

Regulations on Advertising- An Overview

It is not only legally necessary, but also critically important to adhere to regulations on advertising in the dynamic Indian advertising industry. Effective advertisements recognise that consumer protection and long-term brand building in the Indian market come from responsible behaviour.

Anika12
Télécharger la présentation

Regulations on Advertising- An Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Regulations on Advertising: A Quick glance

  2. EVER WONDERED HOW ADVERTISING IN INDIA WORKS? Exploration of advertising laws in India reveals a diverse and intricate regulatory landscape.

  3. THE KEY PLAYERS? The Ministry of Information and Broadcasting The Advertising Standards Council of India (ASCI)

  4. Our Mision Advertising law encompasses a wide range of legal and regulatory issues that advertisers must navigate. Check out the pillars of advertising law in India.

  5. There are 4 types of an ecosystem Aquatic (water) Truthfulness and Non-deceptiveness • All claims in an advertisement must be truthful, not misleading, and substantiated. • This principle is essential to prevent false or exaggerated claims that could mislead consumers.

  6. Fair Competition • Advertising laws also aim to promote fair competition in the market. • This includes laws against false or misleading comparative advertising.

  7. RESPECTING INTELLECTUAL PROPERTY Advertisers must respect intellectual property rights, including trademarks, or copyrighted material. This protects the rights of intellectual property owners.

  8. Target Audience and Sensitive Issues • Advertising laws often take into account the target audience of the advertisement. • Products like alcohol and tobacco are subjected to specific advertising restrictions to avoid promoting harmful behaviors.

  9. CONTACT US +91-86108-10258 info@advan.in https://advan.in

More Related