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Learn how Contify’s News Feed APIs helped a global fintech major drive user engagement of its payments app by deliverin

After deploying Contify's News Feed API, one of the global fintech company experienced a slash in session intervals by 32% session and a 2x increase in average session duration. In this case study you will learn how Contifyu2019s News Feed API that are powered by an award-winning market intelligence platform helped a global fintech major drive user engagement of its payments app with the help of Contifyu2019s AI-enabled competitive intelligence tool that leverages over 200,000 sources to give accurate competitive market analysis through competitive intelligence reports. <br>Learn more at https://www.contify.com/news-feed-api/

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Learn how Contify’s News Feed APIs helped a global fintech major drive user engagement of its payments app by deliverin

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  1. Case study Learn How Contify’s News Feed APIs helps a Payments and Forex App to Drive User Engagement

  2. Table of Contents • Overview • Key Challenges • Contify Solution • Impact • By the numbers

  3. Introduction • Learn How Payments and Forex App Drives User Engagement by Delivering Contextual News on Unique Topics at Scale using Contify’s News Feed APIs

  4. Overview Headquartered in the City of London, the client is a fintech behemoth • The Global Fintech giant deals across three key segments - cross-border payments, forex, and B2B payments powered by a common, integrated technology platform • This firm processes in excess of USD 100 billion through 140 million transactions annually. • The firm serves more than 40 million consumers, including a diverse portfolio of 1,200 enterprises globally.

  5. Key Challenges Their aim was to enhance user engagement for its transactional payments app. • The firm’s product team decided on providing their users with contextually junk-free personalized news updates alongside their financial transactions. • Their users were daily bombarded by news updates and instant alerts with majority of the content being junk. Therefore, the firm wanted to minimize digital noise and provide key signals for making sound decisions. • Aggregating the best content available around topics that were uniquely relevant to the users of transactional payments app. • It was technically difficult for the payments app firm to add the imagery as per the news stories to improve user engagement.

  6. To mitigate these challenges, the firm needed an AI-based solution that could: Deliver junk-free and contextually tagged news in the form of a continuously updated feed that could be customized for each individual user. Provide full coverage by aggregating relevant updates from not just leading global news sources, but also from regional media sources. Push regular/daily updates to users on a real-time basis, as opposed to the traditional pull-based delivery.

  7. After adequate due diligence, Contify News Feed API was selected. Contify Solution • Niche, Unique Topics to Spark Curiosity • Source content on topics such as regulatory technology (RegTech), P2P & co-lending, blockchain, cryptocurrency, anti-money laundering compliance among others. • Exhaustive Coverage, Selective Sourcing • New sources of content were identified for the specialized topics and some of them were in non-English languages. • The content was tagged with the new topics and mapped to individual users based on their profile and usage behaviour. • Time-Zone Specific Alerts • To enable real-time instant alerts, Contify’s News Feed APIs were deployed using Webhooks. • To boost engagement, the instant alert functionality was re-configured to deliver updates only during the active hours for users’ time zone.

  8. Impact Contify’s Newsfeed APIs provide reliable and timely insights • Improved user engagement: • After including content related to unique topics and the imagery that accompanies the news stories the firm experienced an increase in average session length. • Delivered timely updates: • Contify’s webhooks helped the firm deliver 100+ new updates each hour delivered. • Reduced session intervals: • The transactional payments app’s session intervals slashed by 32% after deploying Contify’s News Feed APIs.

  9. Value Delivered 32 2 100 % X + Average session length enhanced. Session intervals slashed. New updates each hour delivered.

  10. Thank you Choose the industry-best News Feed API solution Contify Start a conversation Know More marketing@contify.com https://bit.ly/3qNz3B5

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