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Learn How Contify’s News Feed APIs Helps a SaaS Company Powers Its Offering For Product Marketers

After deploying Contify's News Feed API, the SaaS company has been able to provide intelligence from the company website at scale. In addition, they saved significant costs that they would have incurred if they built the technology infrastructure to aggregate company intelligence on their own. The company currently tracks thousands of company websites and are adding new ones every day. Learn more here: https://www.contify.com/news-feed-api/

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Learn How Contify’s News Feed APIs Helps a SaaS Company Powers Its Offering For Product Marketers

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  1. Case study Learn How Contify’s News Feed APIs Helps a SaaS Company Powers Its Offering For Product Marketers

  2. Table of Contents • Overview • Key Challenges • Contify Solution • Impact • By the numbers

  3. Introduction • Learn how a SaaS company powers its intelligence offering for product marketers to aggregate intelligence on their competitors using Contify’s News Feed APIs.

  4. Overview The SaaS company builds software for product marketers • The core component of their offering is to deliver intelligence from company websites which includes website copy (positioning), messaging, blog posts, press releases, whitepapers, and other marketing collateral. • Their users are depended on this information to refine their own messaging, new feature planning, and anticipate/ track changes in the offerings of their competitors.

  5. Key Challenges The firm aimed to aggregate intelligence on their competitors for product marketers • Given the scale at which the SaaS company was adding new companies, it was almost impossible to write scrapers for each website. • The scrapers stopped working whenever websites changed their design and therefore had to be continuously maintained. • Adding new technology resources for maintenance was expensive and outsourcing to freelancers wasn’t delivering the desired quality.

  6. To mitigate these challenges, the firm needed an AI-based solution that could: Configure and write scrapers for all the company websites that the SaaS company was already supporting Intelligently flag a new section and identify web pages that are not being updated. Tag the aggregated content properly so that it can be consumed at the right places in the workflow.

  7. After adequate due diligence, Contify News Feed API was selected. Contify Solution • Scrapers for marketing/resources section • Contify configured scrapers for all the company websites that the SaaS company was already supporting (this also involved writing custom scrapers for some websites). • Maintain scrapers and identify new ones • Contify developed an indigenous system based on machine learning that flags a new section and identifies web pages that are not being updated. • Contextual tagging • Contify handled contextual tagging issue with machine learning technology which delivered accurately tagged aggregated content.

  8. Impact Contify’s Newsfeed APIs provide intelligence from the company website at scale • The SaaS company saved on significant costs that they would have incurred had they built the technology infrastructure to aggregate company intelligence on their own. • The client is now able to track thousands of company websites and are adding new ones every day.

  9. Value Delivered 2000+ Delivering intelligence from 2000+ website.

  10. Thank you Choose the industry-best News Feed API solution Know More http://bit.ly/3alL1fM

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