1 / 32

The Hope (And Hype) Of Social Media

Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010 “Social Media” New Web-Based Connecting Expressing Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com Nonprofit 2.0 The Hope (And Hype) Of Social Media Ends Means

Anita
Télécharger la présentation

The Hope (And Hype) Of Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010

  2. “Social Media” • New • Web-Based • Connecting • Expressing

  3. Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com

  4. Nonprofit 2.0 The Hope (And Hype) Of Social Media

  5. Ends Means Match Method (Why?) (What?) (Whether?) (How?)

  6. Ends Means Match Method

  7. #1: Ends

  8. “Fundraising will be a thing of the past.”

  9. “FUNDRAISING will be a THING of the PAST!!!!!!”

  10. “Your message will go viral!”

  11. “Volunteers willbe lining up!”

  12. Some of those thingscould be true.

  13. Nonprofit Social Networking Survey (March 2009) • 980 nonprofits (self-selected) • 94% social networking < 2 years • 94% Twitter < 1 year • 86% use social networking sites

  14. Ends Means Match Method

  15. #2: Means

  16. Ends Means The Terminology The Hope The Tools Match Method

  17. Traditional Web

  18. Social Media

  19. Social Media

  20. Social Media Exercise: Categories

  21. Categories • Social Networking • Blogging • Wikis • Podcasting (Audio/Video) • Photo Sharing • Video Sharing • Social Bookmarking

  22. Web 2.0 Social Media Social Networking • Social connections • Universal expression

  23. “Web 2.0 is simplya function of two of our most basichuman needs:

  24. “We need to be heard.We need to connect.” John Haydon, http://www.johnhaydon.com

  25. Nonprofit 2.0 The Hope (And Hype) Of Social Media

More Related