1 / 18

Social media marketing services for small businesses

Social media marketing services for small businesses

AnkitaGupta
Télécharger la présentation

Social media marketing services for small businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Social Media thing all about? • Traditional marketing • Nor classic advertising • neither just a Facebook profile It’s not… • An integration of messages with technologies, images, video, audio… • Conversations that are joined by more and more people every day It is Social Interactions Consumer driven Listening Engagement

  2. Why Social Media works? Human being is social We love telling others, sharing contents, ideas We tend to like what our friends like LIKE And will want to share it with other friends a matter of time Multiple interactions are just

  3. Key objectives and strategy Keeping customers engaged with your content Increase website traffic and keep customers returning Giving them the chance to discover, engage and share content around your SMB Drive sales and encourage social recommendations How? Bringing your SMB closer to customers Raise awareness around your SMB’s website and products Rewarding customer loyalty with promotions

  4. How we can drive loyalty within the target audience? News/updates activity Promotions News/updates activity Launch Promotions Key Strategy- continuous engagement through regular content, promotions and conversation will drive interest and loyalty.

  5. Blog and Forum Active Twitter brand page Active Facebook Fan page Social Media will give your SMB the opportunity to reach all these online markets

  6. Where is your Potential Audience? Twitter YouTube Facebook Blogs Photo Sharing applications Your Small Business will join these online conversations with its own personality and tone of voice

  7. Content strategy Creativity Inspiration High quality The capacity of creating something new and valuable or an unique idea. As artists or art lovers, most of the community will require this sentiment coming from artworkme Related to the previous content, your community will look forward to some inspiration, a sudden creative burst that could let them show up their artistic genius Both, Creativity and Inspiration will be improved with a high quality feel to be spread through the campaign. artworkme is high quality itself

  8. Social activation Once we’ve defined the content to communicate, we have to determine how to communicate it and where, according to our previous research. The campaign will be focused on two different pillars A. Your community Social Networks B. Amplification Influencer Blogs & Advocates They will help us out to spread the word, so their role and value for us is crucial. As opposed to Your Community, there will be no brand control over the post’s content though

  9. Spread Your SMB Every time a campaign is launched, it can be cross promoted through all channels (old and new) Your SMB Website / Blog Customer Newsletters Own social platforms Promotions Top 3 Blogs promotional posts Social & PPC Ads

  10. Spread the word Your SMB Web / Blog Newsletters Among channels Blog post released for every campaign we launch Restricted use. Newsletters are needed and we’ll use them but we can’t let fans think it is spam. Only 2-3 newsletters in 6 months. Cross social promotions among platforms is essential. Button / link to that campaign, to allow readers to easily participate What happens on Facebook will be tweeted and pictures shared on Instagram. Top 3 Key Influencer Blogs Social & PPC Ads • For biggest campaigns we’ll try to agree 2 or 3 paid guest posts on the most influencer blogs and also work with advocates. Perfect way to advertise your fan page and website . You’ll only pay for every potential fan and customer actually clicking on the advert.

  11. Amplification Influential blogger strategy All bloggers, either professionals or amateurs, often write about brands. Their opinion is heard by quite a lot. Their increasing online influence makes a good relationship with them decisive for brand marketers. Blog outreach currently is really important for brand exposure. • Once a month, a KI blogger will review an artworkme product. Post will be also launched on Facebook and Twitter Reviews Blog event • An offline event with KI bloggers will ostensibly increase the possibility to succeed • One event with 10 bloggers by the end of the current social media campaign

  12. Let’s recap… Twitter Vouchers news Content + Actions Facebook Contests app “Live Art” Event Promos Instagram Constests Influencers: reviews + comments

  13. Measuring progress Having metrics to guide you and measure progress against is very important for success. Measuring how many people are visiting your site is the most common way to know if your social media campaign is working, but that’s only one portion of the metrics pie Visitors: how many + where are they coming from How often they visit your website Website What browsers they use Mobile reporting Tracking brand sentimentFollower + fans growthTracking comments, mentions and Engagement “people talking about it” Tracking social media ROI via Google Analytics Tacking traffic coming from every activity of your social media campaign Tracking the potential future customers R.O.I. A complete custom report after every social action

  14. VISIT US SOCIAL 7 HEK Compound Mahakali Road opp. Indian bank Andheri (E) 400093 facebook.com/digitactix @digitactix MAIL WEB sales@digitactix.in www.digitactix.com

More Related