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Zebralution

Zebralution Enterprise Ireland Dublin Oct 27 2005 Introduction to Zebralution Zebralution is is one of the leading digital distributors for independent music founded in December 2003 in Germany offices in the Ruhr area and Berlin local representatives in several key territories

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Zebralution

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  1. Zebralution Enterprise Ireland Dublin Oct 27 2005

  2. Introduction to Zebralution • Zebralution is is one of the leading digital distributors for independent music • founded in December 2003 in Germany • offices in the Ruhr area and Berlin • local representatives in several key territories • Exploiting music on the Internet and via mobile networks • 120+ label licensors from continental Europe, UK, US • 25,000+ tracks plus music videos, artist images etc. • 70+ licensees with 200+ online / mobile shops in North America, Europe, Asia, Pacific area

  3. The idea • Digital retailers lack the ressources to acquire content from and deal with hundreds of independent labels • Independent labels lack the know-how and ressources to keep up with new products and business models and liaise with hundreds of digital retailers • Zebralution is the missing link • we aggregate content from numerous independent labels and provide it to even more digital retailers • by pooling content from dozens of labels, we become as strong as a major company, but can still remain more flexible

  4. Do´s & Dont´s • what we do • license sound recordings from labels • gather music and meta-data from labels • sub-license sound recordings to Web and mobile service providers • deliver content to Web and mobile service providers • do retail marketing for our repertoire, i.e. promote tracks to the staff at iTunes & co. • what we don´t do • release records • operate our own download shop • provide technology or solutions for label websites

  5. Zebralution management team • Kurt Thielen • MD of Rough Trade Records / Zomba Records Germany for 20 years • marketing expert whose track record includes breaking acts from New Order and The Smiths to Backstreet Boys and Britney Spears in G/S/A • former member of German IFPI board • Sascha Lazimbat • background as music journalist (press and TV) and youth marketing consultant (adidas, Levi´s, Red Bull) • entertainment lawyer specialized in music & new media • former Head of Music & Video at Vodafone Germany (4 yrs. mobile experience)

  6. Mobile music personalization • Evolution of ringtones • Monophonic • Polyphonic • Realtones • Videotones • Other personalization products • Wallpapers • Animations • Themes • Ringbacktones • Colored calls 1999 2001 2003 2004 1999 2002 2003 2003 2005

  7. Mobile music entertainment • IVR-based services • Chart listening • Musical greetings • GPRS • Streaming of extracts of audio/video • Mobile jukebox • Progressive download • 3G • Full-track download • Full video streaming/download • Dual delivery full-track download • Mobile TV The 80´s? 2000 2003 2003 2003 2004 2004 2004

  8. Mobile service providers • Operators • Technology only • Walled-garden portals • „Web´n´walk“ open portals • Independents • On-portal listing • Print, teletext • Vouchers sold in stores • Direct-response TV 1999 2001 2005 1999 2000 2001 2003

  9. The role of technology • Handset penetration is key • Always on • Coloured screens • Multi-media features • Customized phones • Good codecs • 3G • Secure DRM • DVB-T receivers 2002 2002 2002 2002 2004 2004 2003 2006?

  10. What´s next • Next generation streaming services • Data-heavy services now possible • with advanced personalization, no need for GBs of phone memory • All-you-can-eat subscription services • Napster & Ericsson • Operators know how to market subscriptions • „remote control“ look&feel MobileTV • Scalable through DVB-T distribution and mainstream in time for WC 2006 • Branded 3rd party services on the phone • Musicload on T-Mobile, Napster and iTunes where? • i-mode relaunched

  11. To-do list for the industry • Don´t overdo phone customization • Customers will be frustrated when useful features are disabled • Self-regulate where necessary • Limitation of DR-TV and code of conduct for subscriptions are good examples • Get DRM right • It should enable new services, not restrict fair use • Introduce real PC inter-operability • Internet and mobile sector merge, so must technologies • Tailor offering to clearly defined target groups • Not every senior citizen wants 60 GB memory and 10 free downloads bundled into his plan • Offer realistic air-time pre-products to wholesale customers • Independent players might be need to make next gen services mainstream • Accept different strategies for different companies • Not everyone must follow every industry trend

  12. Thank you! Questions? sascha.lazimbat@zebralution.com +49 (0) 172 39 60 329

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