Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion

1. Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion Don A. Wicks, Ph.D. Margaret Maurer, M.L.S. Shane Roach, B.A. Lilly West-Wicks, Maurer & Roach

2. The Possibilities Promised by our Visual Culture • Television • The maturation of non-book materials in libraries and schools • Educational publishers create non-print material that is published in conjunction with textbooks Lilly West-Wicks, Maurer & Roach

3. Technology and Visual Communication • Instructional television • Personal video recorders and cameras • The Internet • Broadband • Digital recording • Podcasting Lilly West-Wicks, Maurer & Roach

4. A Quick Peak at the Literature • Choi & Johnson (2005) —Video instruction • Hobbs (2006) —Video in the classroom • Lawson, et al. (2006) —Guiding questions • Mainhart & Gerraughty (2005) —Production facilities • Shrewbridge & Berge (2004) —Role of theory and technology Lilly West-Wicks, Maurer & Roach

5. The Value of Video • Videos in lectures (in person or distance education) • Videos on Web sites • Demonstration videos • Case study video Lilly West-Wicks, Maurer & Roach

6. The Conception of Our Movie • A reason for making the movie Providing A Tour  • The motivation for making the movie • Use an appropriate level of complexity • Use the tools available to you Lilly West-Wicks, Maurer & Roach

7. How Could Video Help us at Kent? • Collaborative working relationships • History of collaboration • Tours of technical services • Presentations in classes It helped us to have had previous experience working together Lilly West-Wicks, Maurer & Roach

8. The Tours were Taking A Toll • Preparation time for managers • Disruptions of workflow on the day of the tours • Other professors were asking for additional tours • Didn’t serve distance education students • New library employees needed an orientation Lilly West-Wicks, Maurer & Roach

9. Pay-off: A Synergistic Solution • By making the movie we eliminated repeated tours in technical services • One pedagogical tool satisfied many educational needs at many different times • Distance education students are served Lilly West-Wicks, Maurer & Roach

10. More Synergies • We created a library orientation tool • Teleproductions students gained experience • Don & Margaret learned about movies as pedagogical tools • Shane learned about technical services librarianship Lilly West-Wicks, Maurer & Roach

11. 2006 Project Timeline • March – Preliminary planning • April – Tour of technical services • June – Script writing • July – Pre-production / preliminary production • August – Production (principle shooting) • August – Post-production • September – Movie complete • October – Movie added to library collection • October – Red carpet movie premier Lilly West-Wicks, Maurer & Roach

12. Touring Technical ServicesSCRIPT__________________________________Opening Titles/CreditsOn screen:The goal of the Libraries & Media Services Collection Management program is to maintain, enhance and preserve the quality of the collections in direct relationship to the mission and priorities of the University. Host : Welcome to The Collection Management area of the Kent State University Library. I’m here with Margaret Maurer, Cataloguing Manager, and today we are going to guide you on a tour of this department, located on the third floor of the Kent State Library.Margaret, there have been a lot of changes in library operations in the past decade or two - with more to come, I’m sure. How do you see the way technical services today?M.M. : It used to be that the work we do here was separated into different units. Today, we are more of a team with individuals contributing their special skills. We have cataloguers, collection development librarians, acquisitions people and more. Let me show you on chart. Content Creation • Managers in technical services gave the 1 ½ hour tour to Don and Shane • Don wrote a 20 minute video script based on the tour and tour handouts • Draft scripts were reviewed by technical services managers and minimally revised Lilly West-Wicks, Maurer & Roach

13. Construction There are three phases to any video production: • Pre-production 1 • Production 2 • Post-production 3 Lilly West-Wicks, Maurer & Roach

14. The Pre-Production Phase The planning period • A crucial phase • Can take up as much as of your project time 70% Lilly West-Wicks, Maurer & Roach

15. Things Decided in this Phase • Define the purpose and goal of the video • The purpose and goal, once defined, will inform both the structure and the content of the video • Good communication is key at this point Lilly West-Wicks, Maurer & Roach

16. Decisions  How Video is Going to be Used • Stand-alone video • Element of a Web site • It could be meant to be accessed remotely All of this may be determined, in part, on the resources available and the targeted audience Lilly West-Wicks, Maurer & Roach

17. Determine the Target Audience • Plan the video so that the audience can relate to it naturally and easily. • Undergraduate versus graduate • Introductory, or specialized • The demographic will define the structure of the final product Lilly West-Wicks, Maurer & Roach

18. Three Key Questions • What is the purpose of the video? • How is the video going to be used? • Who is your target audience? Lilly West-Wicks, Maurer & Roach

19. How do You Present the Content in a Creative Way? • Incorporating graphics and additional video footage adds interest • Some subjects translate easily to video • Use humor where possible Lilly West-Wicks, Maurer & Roach

20. GFX Clip Lilly West-Wicks, Maurer & Roach

21. B-roll Lilly West-Wicks, Maurer & Roach

22. Humor Lilly West-Wicks, Maurer & Roach

23. Next Decisions / Other Factors • Determine the length of the final video • Determine the costs of the video • Seek outside funding • Determine if the film will be shot in a studio or on location Lilly West-Wicks, Maurer & Roach

24. Establish a Shooting Schedule • Divide the movie into scenes • Decide the shooting sequence and schedule • Decide where you will shoot each scene • Decide who will be in each scene • Determine what equipment is needed A site survey is a good idea! Lilly West-Wicks, Maurer & Roach

25. What you want to convey will determine who will be on screen Short movies can be used to show: • A teacher talking to a class • The re-creation of an event • A demonstration Will you use professional actors or subject experts with little acting experience? Lilly West-Wicks, Maurer & Roach

26. Making sure you get what you want • Work closely together and communicate • Be flexible and encourage modifications to perfect the final product • The better all of you are prepared in this phase, the smoother the production phase will be. Lilly West-Wicks, Maurer & Roach

27. The Production Phase 10% • The educator’s role—maintaining quality and content control • Final changes are the norm Lilly West-Wicks, Maurer & Roach

28. Things to Know about the Production Phase • The crew can be large • The video equipment can take up space • The video director is focused on content and visual continuity • The sound equipment will pick up what you least expect it to • “Actors” filming over a series of days must dress in the same way each day Lilly West-Wicks, Maurer & Roach

29. The Post-Production Phase 20% • The video editor pieces together the video shot. • Involves timing & a shot-by-shot identification • Graphics are created • Music is selected Transitions and Music Lilly West-Wicks, Maurer & Roach

30. Final Post-Production • Viewing the rough cut version, then… • Final changes • Signing off on the final film Lilly West-Wicks, Maurer & Roach

31. The Final ProductFormat Legal issues Touring Technical Services http://kira.lms.kent.edu:554/TTS384k.mov Lilly West-Wicks, Maurer & Roach

32. Celebrating: The Movie Premier Food ! Red Carpet ! Lilly West-Wicks, Maurer & Roach

33. Planning Handouts • Glossary • ‘Making A Movie’ Planning Sheet http://www.personal.kent.edu/~mbmaurer/ LillyWest.html Lilly West-Wicks, Maurer & Roach

34. Questions Thanks for coming! Lilly West-Wicks, Maurer & Roach

35. Follow-up Contact > Margaret Maurer mbmaurer@kent.edu Don Wicks dwicks@kent.edu Lilly West-Wicks, Maurer & Roach