BITB | Delhi International Travel Mart 2016

1. © DZT/Scherf, DieTmar 3-6 october, 2016 I www.bitb.org pragatI MaIdan, new delhI BITB Bharat International Tourism Bazaar 1

2. our show is strongly b2b, alongside stronger partnerships that build conferences and companion events, supported by mainstream media in print and television. welcome to BITB: Tapping the Power of the Indian Traveller Indian travel and tourism is one big growth market in the world. Indeed, India’s time has come. at this opportune time, in alliance with Itb berlin, we bring you the first edition of bItb – bharat International tourism bazaar, to be held on 3-6 october 2016 at pragati Maidan in new delhi. The event promises to be a comprehensive and inclusive tourism showcase under one roof. BITB INCLUDES TRADITIONAL AND NEW MOTIVATIONS TO TRAVEL, CONSOLIDATING WHAT IS we present an exclusive showcase of the new drivers for Indian tourism and travel, new age players that are driving this business. come and explore with us, India’s growth story in travel! TRENDING IN INDIAN TOURISM bItb is strongly b2b, based upon the growing Power of the Indian Traveller, for both domestic and outbound. also, divided into segments as being witnessed in the maturing Indian market. A B2B showcAse for ToUrIsM Under one roof! bItb showcases the bigger picture for travel and tourism. outside of the regular segments of hospitality, aviation, states and countries, we diversify to include the growing and critical verticals of technology and investments in tourism, MIce, weddings, luxury, Sports and wellness. the show is building strong partnerships that will go into ensuring meaningful conferences and companion events, that reach out to a wider audience through mainstream media in print and television. each segment is being supported by leading players in their niche. these are key drivers from within India, and overseas, and will bring strong content, the pull for both buying and selling; in short, we promote and stimulate the market, in the larger b2b business. 2

3. bItb understands the dynamics of the Indian marketplace and has targetted the visitors accordingly, in niches that are producing numbers concept BITB Advantage BITB Two of the biggest names in the business join hands, with a promise to create only the best. bringing the best of ‘glocal’, to India and to this part of the world. Itb is the world leader with the biggest show on earth, the Itb berlin show, and their more recent addition in Singapore, Itb asia. we bring you the world leader in tourism exhibitions. the outreach of Itb opens new avenues for promotion of the show, and equally of India as a destination. For both buyers and sellers from around the world, this reach is unparalleled. this access comes to bItb, and gives us a 360 degree perspective, like to no other event in this part of the world – in backend technology and support, in reaching out to new segments in the business and in event planning and execution. focus on the Indian Traveller we are basing our show on the power of the Indian traveller. we all know how important he has become over recent years, a robust growth market, and will continue to do so. and presentations, and networking opportunities that will ensure a larger industry involvement. we are providing for and encouraging partners to do product launches, meeting with media or select trade or hosting a trade lunch. Uniquely India, the Indian Bazaar! we bring to the stage at bItb, for the first time, intrinsically Indian small scale niche tourism products such as museums, art galleries, handicrafts and souvenir sellers, travel books, and other providers of authentic experiences to showcase their product to prospective buyers. The Timing is Just right, for starters! our understanding is that october is the best time for business. It marks the beginning of the traditional tourist season for India. It is also relatively unhurried time for the trade, and more convenient to attend. For outbound, october is ideal for contracts to be signed before packages for the new Year get launched in the market. this will help expand and grow the market, for both products and also distribution. domestic tourism requires much less lead time, and the busy festive and winter holidays are close on hand. new streams of Business while we focus on the traditional segments of business in tourism such as hospitality, destinations and cities, heritage and leisure, MIce and weddings and aviation, we also diversify to bring to the fold emerging and game changing segments which include online and technology, luxury, Infrastructure, event and Sports based tourism. Global Tourism is also witnessing new dimensions to travel we showcase the big ticket exchanges between countries, composite tourism manifestations of cities and destinations, those that Indians frequent already and those that are likely to become popular in the years ahead new delhi and India is the global centre for travel India has emerged as one of the most robust growth regions for travel and tourism in the world. Year on year, more Indians are travelling, around India and also to far and wide destinations. Indians are exploring new age travel, and new age fads. new delhi, even more so in the last few years, has emerged as a world capital engaging world leaders and thought processes. Tourism Under one roof our vision is that everybody who has anything to do with Indian tourism should be here! From products to service providers, we hope to have everybody there for domestic and outbound tourism. one show fits all, regardless of size and nature of association. Make in India, in tourism and travel, making tourism a part of national development, a major beneficiary from big ticket infra developments that will ensure further east of travel we bring these fast paced developments on showcase for the first time in a tourism related show these will impact investments, future aviation links and hotel developments in the country, increasing the impact of tourism! hitting the Ground running - the sky is the Limit For an inaugural show, it is aspiring high, working on being the best this part of the world has seen. In its very first year, it is poised to record a number of firsts in the exhibition business. with strong partnerships and associations, it will bring the best both from India and the world onto one central stage, bItb in 2016 in new delhi. Joining the dots to ensure Business, above all else! bItb is not a show where people from all walks of life will be jostling around, but a focused event that brings top leadership and people who matter, who conduct serious business; making sure that buyers and Sellers have a genuine connect, and transact business. Visitors are regulated, and only genuine business interests will be admitted. A Quality show with a difference bItb brings quality, direction and business! It is an event that provides leadership, highlights trends in the business and makes buyers and sellers more prepared for the changes in the marketplace. this will happen through the choice of players who participate, the profile of partners we chose, and also the companion events that accompany the b2b exchange. we ensure the look and feel is most contemporary, and modern. the layout of the show, the companion events, and the branding create a world class event. Larger calendar of events Further, our companion events include press conferences, product launches, think tank discourses, trending lectures 3

4. segments: exhibiting/conference A comprehensive and inclusive showcase Countries+ outbound conference segments exhibiting and drIvInG ThoUGhT Processes In The IndIAn IndUsTry bItb will feature a strong conference vertical in several of the segments it is promoting in the b2b marketplace. Strong partnerships will ensure participation from top leadership. Media partnerships will ensure wider dissemination of what is discussed. MAUrITIUs. Photo: MTPA destinations on show – the world is at your doorstep. You have a host of countries to choose from. Indian outbound is growing some 20-25% year-on-year. Indians are being wooed for all reasons and from all around the world. who will exhibit countries from around the world; showcase your culture and other attractions just for leisure or specifically for MIce and weddings, luxury experiences or other niche travel opportunities. come promote special events, sports and exhibitions. whom will you Meet a wide base of buyers, unprecedented for any Indian event. largest assembly of Indian buyers, with a right mix of business streams, those that are presently driving Indian business. Just exhibit, or also explore partnerships, exclusive to outbound India showcase for that extra bit more! 4

5. Cities & states b2b and conference conference segments exhibiting and LoTUs TeMPLe, new deLhI never before has an Indian expo focussed on cities. we bring you a fresh focus, where we invite Indian states and foreign ntos to showcase cities for their quintessential appeal for tourism. who will exhibit cities from across India and around the world as destinations for their heritage and culture, year-round events and for all that which drives tourism to them. whom will you Meet a wide base of buyers, unprecedented for any Indian event. largest assembly of India buyers, with a right mix of business streams, those that are presently driving Indian business. Just exhibit, or also explore partnerships, exclusive to destinations/cities + states showcase for that extra bit more! 5

6. Airlines+ Airports b2b and conference conference segments exhibiting and Photo courtesy: AIr IndIA tourism will thrive on the back of steady growth of airlines and airports, connecting seamlessly with other transport modes. regional connectivity, national and international – India is one big growth area in the world. our b2b segment combines with an authoritative conference, bringing world leaders to meet with their Indian counterparts. conference highlights a meeting of minds that can see the ‘Future is here’ in India. they debate how best to bring about a transformation in infrastructure, ‘Make in India’ in the aviation industry, and bring about an ease in travel. to increase industry efficiency and productivity for the greater good of the Indian traveller, create a roadmap of growth and success. who will exhibit leading aircraft companies, airports and airlines that are keen to meet with their counterparts, exhibit their latest technology and product profiles. whom will you Meet Meet with travel agents and online agents, and also those that seek synergy with other stakeholders in the tourism business Just exhibit, or also explore partnerships, exclusive to Aviation/Airports + Airlines showcase for that extra bit more! 6

7. luxury Theme Pavilion @BiTB b2b and conference an exclusive showcase, a show within a show, devoted to luxury products and services. Meet with your buyers in a specially demarcated zone, in the trappings of luxury, serving wine and cheese on the house through the day in a central lounge. who will exhibit Some 50 products, representing experiences, airlines and airports, hotels, second homes, cruises. whom will you Meet Meet hosted luxury buyers. exclusive evening, meet with select celebrities Photo courtesy: ATLAnTIs The PALM, dUBAI onsite for private walk through and product presentations. Just exhibit, or also explore partnerships, exclusive to Luxury showcase for that extra bit more! conference segments exhibiting and Online Travel technology is fast catching up, online is going to occupy even more rights in the distribution business. these come together and share their products and services. we also provide a learning curve for destination marketing, and the value of research. our conference platform is created by a leading global player – come and share their findings, learn the trends in the game. who will exhibit online players from India and abroad, gdS, market aggregators, specialised sites for niche tourism. whom will you Meet Fraternity members, your clients across sectors such as airlines, hotels, brick and Photo courtesy: www.reconAnceco.coM mortar agents, governments in India and overseas. Just exhibit, or also explore partnerships, exclusive to online + Technology showcase for that extra bit more! 7

8. Hotels + resorts Theme Pavilion @BiTB b2b and conference conference segments exhibiting and Photo courtesy: LoTUs Greens the first need for any traveller, where ever he goes, is to find the right accommodation. hotels are an essential constituent in travel, at different price points. In city hotels, resorts, and tier 2 and tier 3 cities across India, hotel building is witnessing an unprecedented growth. branded business is fast catching up – over 50 brands are competing already. who will exhibit branded chains, stand alone hotels in different categories and different areas of the business, MIce venues, wedding venues, city business hotels, resorts in far flung exotic locations. chains that have arrived in India and those yet not, equally find relevance. leading vendors for the industry find equal prominence, as they position themselves meaningfully as partners in the business. whom will you Meet a strong b2b means finding your partners in technology, online space and also traditional travel agents and tour operators. Meet with new age aggregators and drivers of the business. Meet also franchise developers, brand managers and find out what is trending in the business. Just exhibit, or also explore partnerships, exclusive to hospitality/hotels + resorts showcase for that extra bit more! 8

9. MICE + WEddIngs MIce + weddings are specialised business, and equally embrace the larger business realm of airlines, hotel rooms, cities and destinations. explore all this, in the larger picture, and buy and sell MIce venues or wedding destinations, in India and overseas. who will exhibit convention centres, hotels with banqueting and meeting facilities, wedding planners, pcos in India and overseas. whom will you Meet leading MIce experts and wedding planners from key generating markets from all over India. agents, tour operators and Photo courtesy: The LeeLA UdAIPUr online portals. Your fraternity partners and other verticals of the larger tourism industry. conference segments Just exhibit, or also explore partnerships, exclusive to MIce + weddings showcase for that extra bit more! exhibiting and event-based tourism among the new drivers for travel and tourism are sporting events. Imagine the power of cricket as Ipl moves from city to city – hundreds of rooms get booked. So with events like a literary Festival, that moves thousands of fans from across cities and countries. who will exhibit niche operators in the business, organisers of events, whether it be literary festivals, sporting events or shopping festivals. whom will you Meet the larger tourism industry as bItb provides a visible platform to integrate and meet with more vendors for your event. Photo courtesy: JAIPUr LITerAry fesTIvAL Just exhibit, or also explore partnerships, exclusive to events-based Tourism showcase for that extra bit more! 9

10. ease of travel conference segments exhibiting and countries around the world are looking for making travel simpler and more happening. the role of governments is increasingly being seen as facilitators. Introduction of e-visa is one biggest introduction in recent times. the world of apps, the introduction of technology is simplifying the way we travel – virtual travel, virtual experience before you take off, the entire world of travel is getting loaded onto your mobile phone. Infrastructure development is another big game changer. who will exhibit anybody and everybody who sees his products and services as improving the ease in which people travel, should ensure their presence. whom will you Meet agents, tour operators and online portals. Your fraternity partners and other verticals of the larger tourism industry. Just exhibit, or also explore partnerships, exclusive to ease of Travel showcase for that extra bit more! 10

11. uniquely indian Theme Pavilion @BiTB conference segments exhibiting and Photo courtesy: ITrhd over a 1000 hidden nuggets exist in nooks and corners across the country. each is distinct, unique, and extremely rich for the experience they provide. each has its own terrain, culture and tradition that they proudly share with their guests. we bring you a window to tradition and heritage, as embodied and revived in numerous heritage properties and manifestations across India. each has its own distinctive tradition, dance forms, cuisines. Yoga and ayurveda are unique Indian products, now popular the world over. we bring these experiences under one roof. ready-to-use booths in varying sizes of 6 sqm, 9 sqm and 12 sqm are available at a special price, almost 15% lower, and need minimal display material. who should exhibit every unique product, from the desert in the rann of Kutch to the monasteries in ladakh; tea garden bungalows, heritage hotels, coffee plantations and vineyards in nashik; rural tourism experiences; homestays, among others. Spa resorts and wellness centres, holistic healing and therapy, ayurveda hospitals. Museums, art galleries, cultural centres, just about every product that is part of the tourism process. whom will you Meet traditional travel agents and tour operators, online portals and booking engines, larger tourism fraternity that will give your product mainstream visibility. Meet with a few thousand buyers from all over India. Just exhibit, or also explore partnerships, exclusive to Uniquely Indian showcase for that extra bit more! 11

12. exhibiting options Premium locations in bare space and shell scheme attract surcharges, on the following basis: • Additional 15% for two side open booth • Additional 20% for three side open booth • Additional 25% for four side open booth to confirm your participation, simply complete and send us the Stand contract Form. sTAnd sPAce desIGn And cosTInG sTAnd sPAce we have the following formats – shell scheme, bare space and bazaar cluster cost for shell scheme:`18,000/- per sqm plus 15% government service tax cost for Bare space:`17,500/- per sqm plus 15% government service tax. larger spaces are available, beginning from size 9 sqm. cost of Bazaar cluster Booth:`15,000/- per sqm plus 15% government service tax. larger spaces are available, beginning from size 6 sqm. new-LooK sheLL scheMe what is premium at international fairs is our standard booth design. we do away with the octanorm walls! and bring you continuous and seamless walls optimizing display space. The Basic 9sqm shell scheme includes the following: • Continuous and seamless walls optimizing display space, Fascia panel with company’s name and booth no. • Two Exhibitor Badges • One information counter in system • Three chairs • Three spot lights • One power socket • One wastepaper basket LooK And feeL bItb captures an international experience. what is a premium booth at international exhibitions is our standard booth offering. we have done away with octanorm completely. our walls are continuous and seamless, optimising opportunities for display Price: `1,62,000 plus premium location surcharge if applicable; plus 15% government service tax per 9sqm space *this is a 3m by 3m (9sqm.) booth for illustrative purposes only. the actual booth may vary. 12

13. new streams of Business while we focus on the traditional segments of business in tourism such as hospitality, destinations and cities, heritage and leisure, MIce and weddings and aviation, we also diversify to bring to the fold emerging and game changing segments which include online and technology, Investments, luxury, Infrastructure, event based tourism, golf and Sports like Ipl and t20, experiential travel, among others. BAzAAr cLUsTer BooTh Unique products around India and also internationally could be experiences, small boutique or niche areas. these are centrally located and moderately priced to make them affordable. these are exhibitor friendly, require minimum display. each has an approximate size of 6sqm. the bazaar cluster will follow a thematic concept with unique colour coding. Mud colour for rural experiences, green for eco-friendly and blue for hill and beach tourism. The Basic 6sqm Bazaar cluster Booth shell scheme includes the following: • Continuous and seamless walls optimizing display space, Fascia panel with company’s name and booth no. • 1 Exhibitor Badge • One information counter in system • Two chairs • Three spot lights • One wastepaper basket • One power socket Price: `90,000 plus 15% government service tax per 6sqm space *these are 3m by 2m (6sqm) booths for illustrative purposes only. the actual booth may vary. 13

14. bItb promises quality interaction and meaningful business exchange amongst decision makers from the bigger tourism industry. we are not chasing numbers, instead we are focused on bringing under one roof serious buyers and sellers looking to do serious business. visitor Profile • TrAveL AGenTs And ToUr oPerATors (BrIcK And MorTAr AGenT) onLIne AGenTs And PorTALs MIce PLAnners And oPerATors weddInG PLAnners PoLIcy PLAnners, reseArch AGencIes, fAcILITATors In TrAveL And ToUrIsM LUxUry ProMoTers evenT orGAnIzers And ProMoTers exPerIenTIAL TrAveL ProMoTers deveLoPers And InvesTors In ToUrIsM reLATed InfrAsTrUcTUre both visitors and exhibitors can meet on our virtual marketplace and schedule their own appointments. • • • • • • • • we expect over 12,000 visitors and attendees, in diverse verticals, making it the biggest focused marketing platform for domestic and outbound tourism. 14

15. do More than simply exhibiting we recommend comprehensive display of products, alongside trade and other principals in your tourism and allied industry. we also offer side events like launching your state or product in the Indian market, specifically over customised networking sessions, for the Indian trade, Indian media, both industry and mainline. Stand out with cultural manifestations projected to show participants. conferences & companion events bItb also has a strong conference platform. an elaborate programme of events, including a series of conferences, are being planned. these would be in different verticals and segments that the show is promoting. In all these areas we bring strong partnerships that are based on transparency and mutually shared goals for the industry at large. each segment will feature strong partnerships with some of the world’s leading players. the show is ideal for product launches, presentation of industry studies and reports and releasing company perspectives. networking sessions and specialty cafes will ensure a memorable international experience. Partnerships and Promotions bItb is a unique forum that is b2b plus much more. It brings leadership and senior management on to a single platform both from government and private sector. It brings traditional players as well as the new age movers and shakers from fields such as technology and online business. apart from exhibiting or visiting, we bring to you partnership opportunities that make your brand and product stand out more prominently. Increased visibility enhances prestige both amongst your peers as well as the world outside of policy planners and corporates. contact us for pricing details. LeAd PArTnershIPs PrIncIPAL PArTner coUnTry / IndIAn sTATe l get 200 sqm (minimum space required for partner country/Indian State) in premium location, back-lit standees (five), culture kiosk at entrance on the front steps, large hoarding at entrance, project your promotional films on the show led screens at designated intervals. l Speaker slot at Inauguration, Speaker slot at one of the seminar sessions, presentation slot (one hour) to trade and media. l Show template to feature top line endorsement, exclusively in your category. template to appear on backdrop at inaugural, on newspaper advertising, on the website for the next 12 months, and in all related advertising. l Show coverage on television and print to make special partner mention and give special coverage to your product and activity. the show has definite plans for mainline media coverage with top brands. l 20minutes cultural manifestation within inaugural function on day 1 at venue. l Inaugural networking gala to feature your cuisine (one foreign and one Indian), and special telecast of your films (30 minutes in total time). local concept and milieu can be adopted at the venue, with cost of construction being extra. l option to conduct a week-long celebration week at a partner hotel. activities can include a food festival, seminars and talks, high level panel discussions, destination presentation to trade. exact modalities to be discussed. Some costs would be extra, and depend upon extent of activity, scope of outreach. every opportunity is here, specially crafted to your needs. participation options range from simply exhibiting to establishing a strong brand presence with partnerships and onsite branding opportunities. 15

16. sUPPorTInG PArTners – coUnTry / IndIAn sTATe / AIrLInes / AIrPorTs /oThers l get 100 sqm (minimum space required) in premium location, back-lit standees (two), logo on template in a combined large hoarding at entrance, project your promotional films on the show led screens at designated intervals. l Speaker slot at Inauguration, Speaker slot at one of the seminar sessions, presentation slot (20 minutes) to trade and media l Show template to feature top line endorsement, exclusively in your category. template to appear on backdrop at inaugural, on newspaper advertising, on the website for the next 12 months, and in all related advertising. l Show coverage on television and print to make special partner mention and give special coverage to your product and activity. the show has definite plans for mainline media coverage with top brands. IndIvIdUAL nIche seGMenT/verTIcAL PArTner l get 60 sqm in premium location, back-lit standees (one) on site where your segment is featured at the exhibition. l anchor your session, as Knowledge partner, along with identifying speakers, and the program and flow of your segment. l Show template to feature endorsement while promoting your segment. template of segments will feature your logo as partner of that segment. this activity and segment template, will also appear on the backdrop at inaugural, in newspaper advertising, on the website for the next 12 months, and in all related advertising. l Show coverage on television and print will feature the template, which will also carry your logo in the middle line. the show has definite plans for mainline media coverage with top brands. Partnerships and sUPPorTInG PArTnershIPs Promotions PreMIUM vIsITors LoUnGe this is where the senior management of both traditional and new age travel agencies/other segments of visitors as well, will come together. restricted to only senior leadership, owners and ceos, this is where they chill out through the day, in between their appointments. exclusive area where they can access your printed materials, log online to your website - you can pamper them like never before. there is tea and coffee through the day, served in quality style, befitting your brand and leadership in the industry. conference PArTner on day 2 and day 3, we have a series of conference sessions planned, complementing the segment approach and also over riding important issues and concerns of the day. You can sponsor the entire conference sessions, as lead partner, with each segment having their own individual partners. this slot is for the over-arching partner, with opportunities available for your company to depute a senior leader to speak at the inauguration, with numerous branding opportunities onsite. booth size recommended is 50sqm alongside this package. MedIA cenTre an exclusive Media centre that will focus on mainstream media from both print and online. expect 100 strong media to be passing through. reach out to them with your brand, with tea and coffee through the day. the media centre will also disperse materials on other partners. branding will however be exclusive to the partner. reGIsTrATIon And Info KIosKs enhance your corporate visibility at the registration and information kiosks. these would be at multiple locations. get your company logo along these walkways and information kiosks. 16

17. onsITe BrAndInG oPPorTUnITIes BITB “JAB we MeT” APPoInTMenTs dIAry this is a Must for every delegate, for both buyers and exhibitors. a personal diary for notes, attaching business cards of people met, jotting down crucial items for necessary follow up on your return to work. estimated print number 12,000 copies. deLeGATe BAdGes/ LAnyArds a memento for every delegate to take back home. these are handmade, exclusive and done in Indian motifs and Indian art/crafts, a perfect souvenir for every delegate. fooT MAssAGe LoUnGes delegates are known to settle down to signature foot massage. executed by the best masseurs from the South, and other parts of India, these stations provide foot massage sessions of 20 minutes. come and book your treatment time. a great opportunity for organizations to sponsor and partner. Ideally therapists are procured from the partner. dIrecTIonALs And sIGnAGes Signages to guide delegates and visitors to various areas within the hall to carry sponsor’s name & logo thereby giving the sponsor visibility throughout the exhibition. dIGITAL screens digital screens throughout the venue at key locations displaying your product. Partnerships and vIsITor GUIde MAP Foldable, printed in 4 colours, available trhoughout the venue. also, on the webiste, closer to the event. this is a guide to the visitors, with a floor plan, and showing key positions of the show on the map. Important phone numbers included. Promotions neTworKInG PArTnershIPs offIcIAL vIsITor LUnch (UnIQUe To seGMenTs) at the end of the day’s long business appointments, this highly appreciated networking function is where visitors meet and mingle. You can choose your segment, as you wish well-received and high traction amongst buyers whom had a long day between meetings and conferences. each segment has its own numbers, expected to attend. costs will therefore vary. From hosting 250 visitors, to over 1,000! offIcIAL neTworKInG recePTIon For an expected audience size of over 2,000 guests, at the main show venue. 17

18. our supporting industry base enabled us to host over 4,500 international tour operators from over 50 countries during our 18-year tenure! About the organizers cross section Media is over 40 years in the business, having a number of firsts in India’s history. It was the first mover in B2B trade shows in tourism in India, way back in 1994. our partnerships endured for as long as we ran the event – Air India and Indian Airlines, our national airlines, partner hotels, our supporting industry base – all these enabled us to host over 4,500 internationaltour operators from over 50 countries during our 18-year tenure! In 2011, the last year when we exited this event, we were steadfastly tourism focused, growing 25% year on year, presenting 30 countries from around the world, 23 Indian states and some 650 sellers organizations. We have been the first movers in trade journalism, with magazine titles such as destination India, travel trends today, Go Now and presently, tourism First. We have put together some of the most exiting tourism literature in the country, for both central as well as state governments. We have run successful industry seminars and have been awarded by both industry associations as well as the Government of India, including two national Awards for excellence in tourism. honoured by the government of India for the Most Innovative and Unique tourism project (1996) honoured by Ministry of tourism, government of India for pioneering travel trade journalism in the country. award given by Minister Jagmohan, then Minister for tourism and culture. In all our ventures we have distinguished ourselves for quality in contributing to thought processes and brining diverse elements together. heading the organization since its inception, the founding spirit of our Director, Navin Berry, has been the desire to work passionately with all sectors of industry and with all associations of industry and government. Presently, our projects include: l Among the first to recognize synergy between cinema and tourism, partnered with the Film and television Producers GuILD over 10 editions of cinemascapes, now called cinema Tourism summit, that brought together destination promoters and marketers to meet with the film fraternity. the next edition will be held in December 2016 in Mumbai. l our monthly magazine, Tourismfirst operates on three levels – monthly magazine, weekly online and regular events. It embraces the wider picture for tourism in the country, connecting the tourism vertical to developments in national economy, industry, society and culture at large. Know more on www.tourismfirst.org lTourismfirst Ideas exchange series has been initiated for interaction with diverse stakeholders of the tourism product. sessions held in the recent past include rural tourism and Indian tourism 2.0 18

19. The economic factor Itb berlin is not only one of the most important trade shows taking place in berlin but, over the past five decades it has been a significant economic factor for About ITB Itb berlin, in its 50th edition, was stronger than ever: from 9 to 13 March some 10,000 exhibiting companies from 187 countries and regions met with 120,000 trade visitors in the 26 exhibition halls, which had been booked up months in advance. on the purchasing side there was also a further increase in the number of decision-makers: two thirds of the trade visitors stated that they held direct authority for all purchasing decisions. business conducted during the trade show rose from last year’s figure of 6.7 billion euros to around seven billion this year. desire to promote tourism upfront is only engaging the world. this is one positive sentiment that we see most prominently at every Itb ”, Martin Buck, senior vice President, Messe Berlin. our city. More than a trade show Itb berlin is “more than just a trade show” - today, all over the world, it represents germany, symbolizing hospitality and serving as a practical example of international understanding.” More on ITB Berlin dr. christian Göke, chief executive officer of Messe Berlin: “never before in its 50 years has Itb berlin welcomed so many trade visitors to the exhibition halls. after this five-day event trade visitors and exhibitors are leaving berlin with a clear message: even in times dominated by a “sense of uncertainty” people are not willing to do without their holiday trips. conversely, over the past few days the travel industry has made it clear that it can provide suitable answers to the major challenges that it currently faces. Itb berlin has again provided evidence that this trade show, a global market place and a platform for personal encounters, provides a “firm foundation for the industry during turbulent times”, and in the digital age too it has lost none of its importance for the travel industry all over the world. Itb berlin is thrilled with the prospect of the forthcoming bItb show, later this october in new delhi. “we have been for long looking at India and now is the right time to go ahead . we believe we have the right partner, with the right credentials in the Indian market, and we have started what promises to be a rewarding and satisfying journey. we all know how the Indian market is growing, and we hope to contribute to its growth by providing a business platform for the industry at large. bItb is happening at the right place and at the right time in the journey of travel and tourism in this region. dr. christian göke: “currently Itb berlin is not only one of the most important trade shows taking place in berlin but, over the past five decades it has been a significant economic factor for our city. this international show for the global travel industry has also been a remarkable success story for the trade fair sector in germany, and this is something of which our company and the berliners too can be very proud. In terms of its exhibitors and its trade visitors, no other show anywhere in the world has an international structure that can compare in any way with it. Itb berlin is “more than just a trade show” - today, all over the world, it represents germany, symbolizing hospitality and serving as a practical example of international understanding.” From a worldwide perspective, we know that travel and tourism will continue to grow. Some markets are economically challenged, others are showing some instability or the other, for a variety of reasons. we do believe that above them all, tourism will enable people to meet each other, understand different cultures and societies and this will foster greater peace among mankind. we do believe that tourism has the power to heal, make people connect and also bring economic prosperity to the local people. If tourism is going to be inclusive and able to permeate at all levels in the receiving markets, then tourism will have a great future. governments around the world recognize this and understandably, the Itb berlin, in its 50th edition, was stronger than ever: from 9 to 13 March some 10,000 exhibiting companies from 187 countries and regions met with 120,000 trade visitors in the 26 exhibition halls. 19

20. 3-6 october, 2016 I www.bitb.org pragatI MaIdan, new delhI see you at BITB! reach us on connect@bitb.org 91-011-43784444 www.bitb.org 3rd FLOOR, INDRA PALACE, H-BLOCk, CONNAUGHT PLACE, NEW DELHI – 110 001