Digital Marketing: A Boon or Bane to Business?
To understand whether Digital Marketing is boon or bane to business first we have to understand what exactly Digital marketing is. It will not only get an answer but eventually clear all concept regarding digital marketing. Digital Marketing is a term used to refer different tools, technology, techniques, and strategies to reach targeted customer for marketing of services or products through digital technologies, mainly on the internet. Digital Marketing is completely opposite of Traditional Marketing. It uses electronic media such as the Internet, Television, Tablets, Smart Phones, a social network in combination with digital content of customer characteristics and behavior. The main focus of Digital Marketing companies is to target relevant customer according to their interest, age group, professional background, and many more factors. So it becomes easy to reach to targeted audiences. Online Marketing is none other than communication between the consumer and the organization. Today more and more people are attracted towards social media and it helps for any business to reach an appropriate customer. Digital Marketing offers practical cost for the targeted customer which is important for small or start-up business. Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay Per Click, Traffic on Website, Domain, Tracking site by using Google Analytics, Keyword Research, and all such techniques required proper handler so that result of the technique we use is in front of us. So it requires a whole new level of knowledgeable person whereas in traditional method no such requirement is needed. The only skill required was to fool the people. Finances and Money is the key aspect for every business and for a small and start-up companies the main challenge is to invest right amount in right place. Digital Marketing can be very effective to save our expenses as we can directly or indirectly reach towards targeted customer by using media marketing and many more techniques instead of wasting money on the pamphlet and another tradition way. But for that time required to promote any services or product on social media is more. 64% of Digital Marketers spend their 6 to 7 hours on Social Media Marketing to promote their business. And even after spending so much time on it if the technique goes wrong, the time spent will be of no use. Many Specialist companies focus on a right way to increase their Business. But every coin has two sides so as Digital Marketing. Nowadays competition increases in each and every aspect. With so much information platforms it is not at all easy to manage everything properly. Each one is following the same strategies to increase their business and here competition increases rapidly. Often customer gets irritated seeing popups, Ads, and block it. So it becomes a necessity to use specific content with the image so that customer gets attracted to our post or ads rather than just scrolling and ignoring. Graphics Designer and Website Design Companies focus on Designing attractive and eye-catchy websites to attract customer by their side. For now, it is not easy to say whether Digital Marketing is Boon or Bane as it completely depends on how we use it. We can’t ignore the traditional method as many more people now also away from Digital technologies but focusing more on Digital Marketing will definitely boost your business.
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