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BeerBoard Report

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BeerBoard Report

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  1. 4th of July Report July 2017 beerboard.com beerboard.com

  2. Overview BeerBoard monitors over 50,000 draft lines on a constant basis. This generates incredible amounts of data, but gives great insight to the style and brand trends within the beer industry. The BeerBoard 4th of July Report is a quick and fun look at facts and information on our nation's birthday, Independence Day. All data is based on same-store, same-brand pour volumes from July 4, 2017. Cheers! The BeerBoard Team beerboard.com

  3. Style Info * There was no movement among the top seven styles poured, as each held true to its 2016 rank in 2017. The typical players led the way across the country: #1 Light Lager, #2 American Lager and #3 IPA, followed by Witbier (#4), Fruit Beer (#5), Euro Lager (#6) and American Amber Lager (#7). * We continue to see lighter styles with a solid flavor profile move up the charts. The biggest climber overall was American Pale Ale, jumping five spots from #13 in 2016 to #8 in 2017. Similarly, American Pale Wheat was up three spots to #13 in 2017 (#16 in 2016) and Kolsch moved up four places to #21 (#25 in 2016). Brands on the Move * For a good period of time, Modelo Especial has been the #1 beer poured in California. For one day at least, Blue Moon took over the #1 spot; Modelo dropped to #2. * Ciders (#9 overall) was the first style to take a dip, dropping one spot from #8 in 2016. * Leinenkugel Summer Shandy was the #12 beer poured on 4th of July. In no surprise, it performed especially well in the Great Lakes Region, coming in at #4. * Stella Artois climbed four spots (#12 in 2016) to check in at #8 overall in 2017. It was the #3 beer poured in the Northeast for the day. * Founders All Day IPA was the biggest climber among brands, jumping 36 spots to #33, proving sessionable beers continue their appeal.

  4. Thirsty For More? Do you want to see where BeerBoard's data can take you and your brand? Interested in actual pour volumes, time/date stamping or share percentage? Contact us at info@beerboard.com or 888.298.3641. We always love talking beer! beerboard.com

  5. About Us BeerBoard is the Integrated Beer Management & Guest Display System. Through our patented technology, we manage over 50,000 draft lines in thousands of outlets and a database in excess of 35,000 brands. We are the #1 choice of the bar industry. Our services include SmartBar, which generates pour data and trend-driven analytics, BeerBoard Display, an integrated consumer- facing in-store menu display, BeerBoard Menu, automated print menus, and a consumer mobile application. In utilizing our services, our client partners realize Industry Leading Profitability, Streamlined Operations and provide an Exceptional Guest Experience. Interested in more detailed data? Contact us at info@beerboard.com or 888.298.3641. beerboard.com

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