2D Vs. 3D – Which Animation Type Is Best for Small Business Video Marketing

1. 2D Vs. 3D – Which Animation Type Is Best for Small Business Video Marketing Most people on social media sites these days are spending time on watching videos, and if they are not watching them, they are definitely sharing them. Animation videos have become the next best thing in town when it comes to running successful marketing campaigns. Many small and medium-sized businesses have adapted this strategy only to be blown away by the end results. Animation videos come in two formats, and that is 2D and 3D. Simultaneously, both play a significant role in the success of animation based advertising; the 2D format is better perceived and used by the advertising companies out there.

2. But when it comes to the elegance a 3D video can have on the audience, the marketing companies feel torn between choosing the either; they don't know which format can help them convey a strong message and a consistent tone for their company to their targeted audience. Following are some of the most innate factors that must be taken into account for the sake of making a decision where the industry seems to be split; 1. Simplicity and recognition In the world of marketing, you must always try to keep your video's tone as general and straightforward as it could be; therefore, if the ultimate purpose of your marketing video is to explain stuff, then the 2D video is something that you should go with. 3D animation is complicated in terms of the design, but in the afterglow, it is something that is more elegant and engages the audience on another note that the 2D format couldn't. 2. Timing and production costs If you happen to be on the wrong side of time, and your project needs to be completed right away, then the 2D model should be your ultimate choice. It requires a pioneer technological suite to work with, is less time consuming and doesn't require much edits and tweaks as the 3D format. 3. Designing and flexibility of movement If portraying movements is something that you want to accomplish with your animated video advertisement, then you have to go with the 3D format as 2D won't do here. 3D technology is evolving and becoming better every passing day; it can engage the audience and resonate with them at a whole other level that 2D format would never be able to. It will render a real-life look to your product, and this way, you are giving more

3. and more control to the audience; they can bend the movements within the 360-degree fabric and go about any dimension they like to consume better what is being thrown at them. 2D videos, on the other hand, don't enjoy such elongation and customizability and thus will not cut out for a project that requires a more direct and competitive advertisement approach. A 2D animation companycan better help you with your current task while also helping to lay down the extract schematics necessary to turn your animation video into an absolute success.