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Digital 2011 China (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 China (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? CHINA? we are social? DECEMBER 2011?

  2. CHINA? 1,339,724,852? TOTAL POPULATION? 50%? 50%? URBAN? RURAL? 485,000,000? INTERNET USERS? 36%? INTERNET PENETRATION? 536,000,000? USERS ON TOP SOCIAL NETWORK? 40%? SOCIAL NETWORK PENETRATION? 916,500,000? MOBILE SUBSCRIBERS? 67%? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. THE NUMBER OF INTERNET USERS IN CHINA IS GREATER? THAN THE TOTAL POPULATION OF WESTERN EUROPE? VS? 485,000,000? 412,787,000? TOTAL POPULATION OF EUROPE? INTERNET USERS IN CHINA? we are social? SOURCE: INTERNET WORLD STATS ACCESSED NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011?

  4. THERE ARE AROUND? 10,000,000? NEW INTERNET USERS IN CHINA? EVERY MONTH? we are social? SOURCE: CHINA INTERNET WATCH?

  5. NUMBER OF RURAL INTERNET USERS IN CHINA? 130,000,000? we are social? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE?

  6. CHINESE NETIZENS BELIEVE THE INTERNET? IS THE MOST ENGAGING MEDIUM –? EVEN MORE ENGAGING THAN TV? we are social? SOURCE: SYNOVATE, AS CITED IN PENN OLSON?

  7. 58%? OF CHINESE NETIZENS ? SPEND 3 HOURS EACH? DAY ON THE INTERNET? 17%? OF CHINESE NETIZENS ? SPEND 3 HOURS EACH? DAY WATCHING TV? VS? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  8. 77%? ENGAGEMENT SCORE OF? THE INTERNET AS A MEDIUM AMONGST CHINESE NETIZENS? 73%? ENGAGEMENT SCORE OF TELEVISION AS A MEDIUM AMONGST CHINESE NETIZENS? VS? we are social? SOURCE: SYNOVATE, AS CITED IN PENN OLSON?

  9. CHINESE NETIZENS? SPEND AN AVERAGE OF? 150 MINUTES? ONLINE EVERY DAY? we are social? SOURCE: CHINA INTERNET WATCH?

  10. CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST? 5 HOURS PER DAY? USING EMAIL AND THE WEB? we are social? SOURCE: BERGSTRÖM TRENDS?

  11. 87%? OF CHINESE INTERNET USERS ACCESS THE? INTERNET AND WATCH TV AT THE SAME TIME? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  12. CHINA’S NETIZENS SPEND? 41%? OF THEIR ONLINE TIME? ON SOCIAL NETWORKS? we are social? SOURCE: DCCI, AS CITED IN THE NEXT WEB?

  13. 77%? OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA? PRESENCE MAKES A BRAND MORE ATTRACTIVE? we are social? SOURCE: MILLWARD BROWN DYNAMIC LOGIC?

  14. TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS? 536 M? 310 M? 250 M? 137 M? 116 M? QZONE? TENCENT? WEIBO? SINA? WEIBO? RENREN? KAIXIN? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011?

  15. AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS? 1%? 1%? 2%? 1%? 1%? 2%? 50+? 5%? 6%? 4%? 6%? 3%? 7%? 8%? 5%? 10%? 7%? 7%? 40-49? 15%? 13%? 13%? 16%? 17%? 23%? 35-39? 17%? 33%? 29%? 30-34? 30%? 29%? 28%? 26%? 25-29? 20-24? 37%? 38%? 34%? 32%? 29%? 29%? 15-19? 7%? 1%? 6%? 1%? 4%? <1%? 6%? 1%? 6%? 1%? 4%? 1%? <14? QZONE? RENREN? KAIXIN? DOUBAN? PENGYOU? 51.COM? we are social? SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH?

  16. THE AVERAGE CHINESE? SOCIAL MEDIA USER HAS? 2.78? SOCIAL MEDIA PROFILES? we are social? SOURCE: CHINA INTERNET WATCH?

  17. QZONE HAS MORE THAN ? 530,000,000? ACTIVE USER ACCOUNTS? we are social? SOURCE: SITE-REPORTED FIGURES, AS CITED IN CHINA INTERNET WATCH?

  18. …THAT’S 3 TIMES GREATER THAN THE TOTAL USER? BASE OF FACEBOOK ACROSS THE WHOLE OF ASIA? 530 M? ACTIVE QZONE? USERS IN CHINA? 172 M? ACTIVE FACEBOOK? USERS ACROSS ASIA? VS? we are social? SOURCE: BASED ON LATEST SITE-REPORTED FIGURES?

  19. THE NUMBER OF FACEBOOK? USERS IN CHINA IS LESS THAN? 1%? OF THE NUMBER? OF QZONE USERS? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011?

  20. …BUT CHINA STILL HAS MORE? FACEBOOK USERS THAN ESTONIA? 493,460? 436,240? FACEBOOK USERS IN ESTONIA? VS? FACEBOOK USERS IN CHINA? we are social? SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011?

  21. FACEBOOK DEMOGRAPHICS IN CHINA? 55-64:? 1%? 65+:? 2%? 45-54:? 3%? 13-17:? 11%? 35--44:? 11%? MALE:? 59%? FEMALE:? 41%? 18-24:? 38%? 25-34:? 35%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  22. TOP FACEBOOK PAGES IN CHINA? #? 1? 2? 3? 4? BRAND PAGE? PCCW CUSTOMER SERVICES (OFFICIAL)? FLYING BLUE CLUB CHINA? SUNTEKSTORE? WHOLESALE-DRESS.NET? LIKES? 6,669 ? 5,183 ? 4,208 ? 1,382 ? GROWTH? 0.00%? 8.84%? 21.35%? 0.00%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  23. GROWTH IN THE? NUMBER OF PEOPLE USING? ‘WEIBOS’ IN THE FIRST HALF OF 2011:? 209%? we are social? SOURCE: PENN OLSON?

  24. MORE PEOPLE USE WEIBOS? IN CHINA THAN LIVE IN THE? WHOLE OF THE UNITED STATES? (! )! we are social? SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA, JUNE 2011?

  25. DAILY ACTIVE USERS OF? CHINA’S BIGGEST MICROBLOGS:? TENCENT WEIBO? 50 M? SINA? WEIBO? VS? 25 M? we are social? SOURCE: SITE-REPORTED FIGURES AS CITED ON CHINA INTERNET WATCH?

  26. TWITTER IS USUALLY? BLOCKED IN CHINA, BUT? 910,000? PEOPLE IN CHINA STILL VISIT? TWITTER.COM EVERY MONTH? we are social? SOURCE: GOOGLE AD PLANNER?

  27. NUMBER OF USERS ON JIEPANG, CHINA’S? HOTTEST LOCATION-BASED SOCIAL NETWORK:? 1,500,000? we are social? SOURCE: SITE-REPORTED NUMBERS, AS CITED IN BUSINESS WIRE?

  28. NUMBER OF USERS ON CHINA’S? TIANJI PROFESSIONAL SOCIAL NETWORK:? 8,000,000? we are social? SOURCE: SITE-REPORTED NUMBERS, AS CITED IN PENN OLSON?

  29. NUMBER OF LINKEDIN USERS IN CHINA:? 1,854,000? we are social? SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011?

  30. QQ, CHINA’S LARGEST INSTANT? MESSENGER PLATFORM, HAS MORE THAN? 700,000,000? REGISTERED USERS? we are social? SOURCE: LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011?

  31. QQ’S ‘POPULATION’ IS MORE THAN? DOUBLE THE POPULATION OF THE USA? we are social? SOURCE: BASED ON LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011 AND UN DATA, JUNE 2011?

  32. we are social?$? QQ’S OWNERS – TENCENT – MADE MORE THAN? US$ 760,000,000? IN THE THIRD QUARTER OF 2011 ALONE? SOURCE: SITE-REPORTED FIGURES?

  33. THAT’S ABOUT? $5,737? PER MINUTE? we are social? SOURCE: SITE-REPORTED FIGURES?

  34. ONLINE VIDEO VIEWERS IN CHINA IN 2011:? 465,000,000? we are social? SOURCE: CHINA INTERNET WATCH?

  35. DAILY VISITORS TO YOUKU.COM,? CHINA’S EQUIVALENT OF YOUTUBE:? 26,449,000? we are social? SOURCE: CHINA INTERNET WATCH?

  36. THAT’S MORE THAN THE ? POPULATION OF AUSTRALIA? (! )! we are social? SOURCE: UN, JUNE 2011?

  37. 40%? OF CHINESE NETIZENS ARE ‘CONTENT CREATORS’? (THAT’S MORE THAN TWICE THE RATE IN THE USA)? we are social? SOURCE: FORRESTER?

  38. CHINESE NETIZENS CONDUCTED MORE THAN? 77.5 BILLION? WEB SEARCHES IN Q3 2011 ALONE? we are social? SOURCE: CHINA INTERNET WATCH?

  39. THAT’S ALMOST? 10,000? EVERY SECOND? we are social? SOURCE: CHINA INTERNET WATCH?

  40. ONLINE SHOPPERS IN CHINA:? 173,000,000? we are social? SOURCE: CHINA INTERNET WATCH?

  41. VALUE OF CHINESE E-COMMERCE IN Q2 2011:? US$ 26,750,000,000? we are social? SOURCE: CHINA INTERNET WATCH?

  42. ON AN ANNUALISED BASIS, THAT’S? MORE THAN THE GDP OF VIETNAM? (! )! we are social? SOURCE: WIKIPEDIA?

  43. ONLINE SHOPPERS IN CHINA? SPEND AN AVERAGE OF? US$ 600? PER PERSON PER YEAR? we are social? SOURCE: PROJECTED FROM DATA FROM CHINA INTERNET WATCH?

  44. CHINESE NETIZENS SPEND AN AVERAGE OF? 5 HOURS PER WEEK? SHOPPING ON THE INTERNET? we are social? SOURCE: TNS DIGITAL LIFE?

  45. AVERAGE NUMBER OF ITEMS SOLD? EVERY MINUTE ON TAOBAO.COM:? 48,000? we are social? SOURCE: ALIBABA?

  46. VALUE OF TRANSACTIONS ON TAOBAO? ON 11 NOVEMBER 2011 ALONE:? US$ 817,000,000? we are social? SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH?

  47. THAT’S ABOUT? $9,456? EVERY SECOND? we are social? SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH?

  48. NUMBER OF PEOPLE USING? GROUP BUYING SITES IN CHINA:? 42,000,000? we are social? SOURCE: CHINA DAILY?

  49. 81%? OF CHINESE YOUTH CHECK ONLINE COMMENTS? BEFORE MAKING A PURCHASE DECISION? we are social? SOURCE: SLIDESHARE.NET/JARRAHBEAR?

  50. 66%? OF CHINESE INTERNET USERS? ACCESS VIA MOBILE DEVICES? we are social? SOURCE: CHINA INTERNET WATCH?

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