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Digital 2013 China (January 2013)

Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2013 China (January 2013)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? CHINA? JANUARY 2013? we are social?

  2. JAN? 2013? CHINA? 1,343,240,000? TOTAL POPULATION? 51%? 49%? URBAN? RURAL? 564,000,000? INTERNET USERS? 42%? INTERNET PENETRATION? 597,600,000? USERS ON TOP SOCIAL NETWORK? 44%? SOCIAL NETWORKING PENETRATION? 1,104,000,000? MOBILE SUBSCRIBERS? 82%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET 3? NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)?

  3. CHINA’S? POPULATION? 4?

  4. CURRENT POPULATION OF CHINA:? 1,343,240,000? 5? SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013)?

  5. 你好 IF YOU TOOK JUST 1 SECOND TO? SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS ? TO GREET THE WHOLE COUNTRY? 6? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)?

  6. CHINA’S POPULATION GREW BY? 6,710,000? PEOPLE IN 2012? 7? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)?

  7. CHINA’S POPULATION IS? GROWING BY 1 PERSON? EVERY 5 SECONDS? CHINA’S POPULATION IS? GROWING BY 1 PERSON? 8? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)?

  8. 41%? OF CHINA’S POPULATION? IS UNDER THE AGE OF 30? 9? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)?

  9. MEDIAN AGE OF? CHINA’S POPULATION:? 36? 10? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)?

  10. PEOPLE AGED? 43? MAKE UP THE LARGEST ? SINGLE AGE GROUP IN CHINA? 11? SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)?

  11. 51%? OF CHINA’S POPULATION? LIVES IN URBAN AREAS? 12? SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012)?

  12. 18,500,000? CHINESE PEOPLE WILL MOVE FROM? RURAL AREAS TO LIVE IN CITIES IN 2013? 13? SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013)?

  13. CHINA’S ECONOMIC SPECTRUM? 1,000,000? 150,000,000? US-DOLLAR MILLIONAIRES? PEOPLE LIVING? ON US$1 PER DAY? 14? SOURCE: BBC (NOV 2012)?

  14. THE INTERNET? IN CHINA? 15?

  15. NUMBER OF INTERNET USERS IN CHINA:? 564,000,000? 16? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  16. CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD? 17? SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS?

  17. THERE ARE MORE INTERNET USERS? IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE? (! )! 18? SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012)?

  18. INTERNET PENETRATION IN CHINA:? 42%? ? 19? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)? ?

  19. IN 2012, CHINA ADDED? 50,900,000? NEW INTERNET USERS? 20? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  20. (! )! THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA? 21? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  21. …AND IS EQUAL TO ADDING 1.6? NEW INTERNET USERS EVERY SECOND? 22? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  22. AVERAGE TIME CHINESE NETIZENS? SPEND ONLINE EACH WEEK:? 21 HOURS? 23? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  23. 56%? OF CHINESE INTERNET ? USERS ARE MALE ? 24? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  24. 28%? OF CHINESE INTERNET USERS ? ARE FROM RURAL AREAS? 25? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  25. HOWEVER, PEOPLE FROM? RURAL AREAS ACCOUNTED FOR? 52%? OF THE GROWTH IN INTERNET USERS? IN CHINA IN THE FIRST HALF OF 2012? 26? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  26. THE AVERAGE CHINESE ? INTERNET USER IS? 25? YEARS OLD? 27? SOURCE: TECH IN ASIA (OCT 2012)?

  27. 80%? OF CHINESE INTERNET USERS ARE ? BETWEEN THE AGES OF 10 AND 40? 28? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)?

  28. STUDENTS REPRESENT? 25%? OF CHINA’S ONLINE POPULATION? 29? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  29. MOBILE INTERNET USERS OUTNUMBER? PC-BASED INTERNET USERS IN CHINA? VS? 420,000,000? MOBILE INTERNET USERS! 398,000,000? PC-BASED INTERNET USERS! 30? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  30. DEVICES THAT CHINESE? NETIZENS USE TO GO ONLINE? 75%? 71%? 46%? MOBILES? DESKTOPS? LAPTOPS? 31? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  31. WHERE DO CHINA’S NETIZENS? ACCESS THE INTERNET FROM?? 92%? 32%? 22%? 16%? HOME? OFFICE? CYBERCAFÉ? SCHOOL? 32? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  32. NUMBER OF INTERNET USERS IN SHENZHEN:? 8,000,000? 33? SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012)?

  33. INTERNET PENETRATION BY CHINESE CITY? 77%? 73%? 70%? 66%? SHENZHEN? GUANGZHOU? BEIJING? SHANGHAI? 34? SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012)?

  34. 72%? OF CHINESE NETIZENS HAVE ? BROADBAND INTERNET ACCESS? 35? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012)?

  35. BROADBAND IS AVAILABLE IN? 88%? OF CHINA’S VILLAGES? 36? SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013)?

  36. 60%? OF CHINA’S NEW RURAL NETIZENS ACCESS? THE INTERNET VIA MOBILE DEVICES? 37? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)?

  37. TOP ONLINE ACTIVITIES IN CHINA? 83%? 80%? 77%? 66%? 66%? INSTANT? MESSAGING? SEARCH? ENGINE? ONLINE? MUSIC? BLOGS AND? SOCIAL MEDIA? ONLINE? VIDEOS? 38? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  38. FASTEST GROWING ONLINE ACTIVITIES IN CHINA? +33%? +32%? +29%? +25%? +24%? ONLINE? BANKING? ONLINE? PAYMENTS? GROUP? BUYING? ONLINE? SHOPPING? WEIBO &? MICROBLOG? 39? SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)?

  39. TOP BAIDU SEARCHES IN 2012? PC-BASED SEARCHES? MOBILE SEARCHES? 1.  TAOBAO? 2.  QZONE? 3.  4399.COM? 4.  YOUKU? 5.  MARUTO? 6.  NBA? 7.  WEIBO? 8.  360BUY.COM? 9.  ROCKING THE UNIVERSE? 10. QVOD PLAYER? 1.  NOVELS? 2.  TAOBAO? 3.  WECHAT? 4.  NEWS? 5.  DIAOYU ISLAND? 6.  BEAUTIES? 7.  JOKES? 8.  MILITARY NEWS? 9.  VOICE OF CHINA? 10. GANGNAM STYLE? 40? SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012)?

  40. SOCIAL MEDIA? IN CHINA? 41?

  41. THERE ARE AT LEAST? 597,600,000? USERS OF SOCIAL MEDIA IN CHINA? 42? SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS?

  42. SOCIAL MEDIA PENETRATION IN CHINA:? 44%? 43? SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013)?

  43. 91%? OF CHINA’S NETIZENS? VISIT SOCIAL MEDIA SITES? 44? SOURCE: MCKINSEY (APR 2012)?

  44. THE SAME STATISTIC? FOR THE USA IS ONLY? 67%? 45? SOURCE: MCKINSEY (APR 2012)?

  45. 88%? OF CHINESE SOCIAL? MEDIA USERS ARE ACTIVE? 46? SOURCE: MCKINSEY (APR 2012)?

  46. NETIZENS IN CHINA? SPEND AN AVERAGE OF? 46 MINUTES? EACH DAY VISITING? SOCIAL MEDIA SITES? 47? SOURCE: MCKINSEY (APR 2012)?

  47. THIS SUGGESTS THAT CHINA’S SOCIAL? MEDIA USERS SPENT A COMBINED TOTAL OF? 19,000,000? YEARS ON SOCIAL NETWORKING? ACTIVITIES IN 2012? 48? SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012)?

  48. JAN? 2013? CHINA’S TOP SNS BY REGISTERED USERS? QZONE? 712 M? TENCENT WEIBO? 507M? SINA WEIBO? 400 M? PENGYOU? 259 M? RENREN? 172 M? 49? SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS.?

  49. JAN? 2013? CHINA’S SNS BY ACTIVE USERS? QZONE? 598 M? SINA WEIBO? 287 M? TENCENT WEIBO? 277 M? PENGYOU? 259 M? RENREN? 48 M? 50? SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN?

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