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Digital 2013 Global Overview (February 2013)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2013 Global Overview (February 2013)

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  1. FEB? 2013? SOCIAL, DIGITAL AND MOBILE WORLDWIDE? KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD? we are social• FEBRUARY 2013?

  2. FEB? 2013? THE WORLDWIDE PICTURE? 7,018,000,000? TOTAL POPULATION? 52%? 48%? URBAN? RURAL? 2,330,000,000? 33%? INTERNET USERS? INTERNET PENETRATION? 1,720,000,000? USERS ON TOP SOCIAL NETWORKS? 24%? SOCIAL NETWORKING PENETRATION? 6,400,000,000? MOBILE SUBSCRIPTIONS? 91%? MOBILE PENETRATION? COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB 2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON 3? SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). ?

  3. FEB? 2013? THE INTERNET (WORLDWIDE)? 33%? 2.33? BILLION USERS? PENETRATION? 4? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)?

  4. FEB? 2013? ANNUAL INTERNET USER GROWTH RATE? +3%? +250? MILLION USERS? PENETRATION? 5? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)?

  5. FEB? 2013? INTERNET PENETRATION BY REGION? EASTERN EUROPE? 48%? WESTERN EUROPE? NORTH AMERICA? 78%? 75%? CENTRAL? ASIA? 24%? 39%? 28%? 32%? MIDDLE EAST? ASIA? CENTRAL AMERICA? 13%? OCEANIA? 44%? 56%? AFRICA? SOUTH AMERICA? 6? SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)?

  6. FEB? 2013? SOCIAL MEDIA (WORLDWIDE)? 24%? 1.72? BILLION USERS? PENETRATION? 7? SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)?

  7. FEB? 2013? ANNUAL SOCIAL MEDIA GROWTH RATES? +2%? +240? MILLION USERS? PENETRATION? 8? SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)?

  8. FEB? 2013? SOCIAL MEDIA PENETRATION BY REGION? EASTERN EUROPE? 48%? WESTERN EUROPE? NORTH AMERICA? 54%? 41%? CENTRAL? ASIA? 8%? 19%? 23%? 28%? MIDDLE EAST? ASIA? CENTRAL AMERICA? 5%? OCEANIA? 36%? 35%? AFRICA? SOUTH AMERICA? 9? SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)?

  9. FEB? 2013? TOP SOCIAL NETWORKS BY ACTIVE USERS? FACEBOOK? 984 M? QZONE? 598 M? SINA WEIBO? 287 M? TENCENT WEIBO? 277 M? PENGYOU? 259 M? 10? NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013)?

  10. NOV? 2012? MOBILE SUBSCRIPTIONS (WORLDWIDE)? 91%? 6.40? BILLION? SUBSCRIPTIONS? SUBSCRIPTION? PENETRATION? 11? SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)?

  11. NOV? 2012? ANNUAL MOBILE GROWTH RATES? +5%? SUBSCRIPTION? PENETRATION? +530? MILLION? SUBSCRIPTIONS? 12? SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)?

  12. NOV? 2012? MOBILE SUBSCRIPTION PENETRATION? CENTRAL &? EASTERN EUROPE? 128%? WESTERN EUROPE? NORTH AMERICA? 101%? 127%? 103%? MIDDLE EAST? 83%? 112%? 67%? ASIA PACIFIC? LATIN AMERICA? AFRICA? 13? SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)?

  13. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU? TOO, CALL SIMON KEMP ON +65 9146 5356, OR? EMAIL US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT WEARESOCIAL.SG.?

  14. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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