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Digital 2014 Asia-Pacific (January 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use across Asia-Pacific in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 Asia-Pacific (January 2014)

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  1. we are social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS wearesocial.sg • @wearesocialsg • 1 We Are Social

  2. COUNTRIES DETAILED IN THIS REPORT 16! 20! 25! 11! 06! 21! 18! 03! 27! 08! 13! 02! 17! 09! 12! 30! 28! 23! 05! 26! 14! 04! 15! 24! 22! 10! 29! 07! 01! 19! 01 AUSTRALIA 02 BANGLADESH 03 BHUTAN 04 BRUNEI 05 CAMBODIA 06 CHINA 07 FIJI 08 HONG KONG 09 INDIA 10 INDONESIA 11 JAPAN 12 LAOS 13 MACAU 14 MALAYSIA 15 MALDIVES 16 MONGOLIA 17 MYANMAR 18 NEPAL 19 NEW ZEALAND 20 NORTH KOREA 21 PAKISTAN 22 PAPUA NEW GUINEA 23 PHILIPPINES 24 SINGAPORE 25 SOUTH KOREA 26 SRI LANKA 27 TAIWAN 28 THAILAND 29 TIMOR-LESTE 30 VIETNAM wearesocial.sg • @wearesocialsg • 2 We Are Social

  3. ASIA-PACIFIC REGIONAL OVERVIEW wearesocial.sg • @wearesocialsg • 4 We Are Social

  4. JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% URBAN RURAL TOTAL POPULATION 2,640,432,161 37% INTERNET PENETRATION INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 93% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 5 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

  5. JAN 2014 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% 6% WESTERN EUROPE NORTH AMERICA 7% 7% 6% 10% 5% 11% EAST ASIA 12% 8% CENTRAL ASIA 11% 5% 22% 37% 2% 1% MIDDLE EAST 29% 22% 4% 4% 1% 2% CENTRAL AMERICA 4% 5% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 9% 3% 3% 23% 6% 7% 10% 11% 18% AFRICA 16% 4% SOUTH AMERICA POPULATION 8% 11% 6% 10% OCEANIA INTERNET USERS 1% 1% 7% 8% SOCIAL MEDIA USERS 1% 1% MOBILE SUBSCRIPTIONS wearesocial.sg • @wearesocialsg • 6 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

  6. JAN 2014 ASIA-PACIFIC 3,882,702,949 44% 56% URBAN RURAL TOTAL POPULATION 1,255,745,291 32% INTERNET PENETRATION INTERNET USERS 969,583,240 ACTIVE SOCIAL NETWORK USERS 25% SOCIAL NETWORKING PENETRATION 3,347,580,701 86% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 7 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

  7. JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 47.6% 52.2% wearesocial.sg • @wearesocialsg • 8 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence

  8. JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 82% 18% 21% wearesocial.sg • @wearesocialsg • 9 We Are Social • Source: GSMA Intelligence

  9. JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 645M 16.6% 24.3% 943M wearesocial.sg • @wearesocialsg • 10 We Are Social • Sources: US Census Bureau, ITU, Facebook • Sources: US Census Bureau, Tencent, Facebook, ITU

  10. JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% URBAN RURAL TOTAL POPULATION 280,863,846 17% INTERNET PENETRATION INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 7% SOCIAL NETWORKING PENETRATION 1,173,703,583 72% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 11 We Are Social • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook

  11. JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 61.8M 3.8% 5.5% 89.1M wearesocial.sg • @wearesocialsg • 12 We Are Social • Sources: US Census Bureau, ITU, Facebook

  12. JAN 2014 EAST ASIA 1,584,806,482 56% 44% URBAN RURAL TOTAL POPULATION 756,093,363 48% INTERNET PENETRATION INTERNET USERS 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 92% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 13 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

  13. JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 444.8M 28.1% 44.6% 707.4M wearesocial.sg • @wearesocialsg • 14 We Are Social • Sources: US Census Bureau, ITU, Facebook

  14. JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% URBAN RURAL TOTAL POPULATION 195,762,594 31% INTERNET PENETRATION INTERNET USERS 161,996,000 ACTIVE SOCIAL NETWORK USERS 26% SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 15 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  15. JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 113.6M 18.0% 21.2% 133.7M wearesocial.sg • @wearesocialsg • 16 We Are Social • Sources: US Census Bureau, ITU, Facebook

  16. JAN 2014 OCEANIA 36,425,600 71% 29% URBAN RURAL TOTAL POPULATION 23,025,488 63% INTERNET PENETRATION INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 44% SOCIAL NETWORKING PENETRATION 34,181,507 94% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 17 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  17. JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 24.4M 71.2% 38.7% 13.1M wearesocial.sg • @wearesocialsg • 18 We Are Social • Sources: US Census Bureau, ITU, Facebook

  18. JAN 2014 INTERNET PENETRATION IN APAC 16% 16%!! MONGOLIA SOUTH KOREA 79% 79%!! 84% 84%!! CHINA JAPAN 44% 44%!! BANGLADESH 10% 10%!! PAKISTAN APAC HONG KONG 22% 22%!! 76% 76%!! TAIWAN AVERAGE 32% 32%!! 73% 73%!! 17% 17%!! INDIA 35% 35%!! THAILAND 39% 39%!! 36% 36%!! PHILIPPINES SRI LANKA 18% 18%!! VIETNAM 65% 65%!! MALAYSIA 39% 39%!! 73% 73%!! MALDIVES PAPUA NEW GUINEA SINGAPORE 2% 2%!! TIMOR- LESTE 29% 29%!! 1% 1%!! INDONESIA FIJI 33% 33%!! 81% 81%!! AUSTRALIA NEW ZEALAND 89% 89%!! wearesocial.sg • @wearesocialsg • 19 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

  19. JAN 2014 INTERNET PENETRATION IN APAC 89%! 84%!81%!79%! 76%! 73%! 73%! 65%!64%! 59%! GLOBAL AVERAGE 44%! 39%! 39%! 36%!35%!33%!32%! 29%! 25%!24%!22%! 18%!17%!16%! 11%!10%! 5%! 2%! 1%! 1%! 0%! JAPAN SINGAPORE BRUNEI VIETNAM FIJI APAC AVERAGE BANGLADESH PAKISTAN TIMOR-LESTE TAIWAN MACAU THAILAND BHUTAN PAPUA NEW GUINEA CAMBODIA MALDIVES INDIA NEW ZEALAND NEPAL AUSTRALIA PHILIPPINES INDONESIA LAOS MYANMAR NORTH KOREA MONGOLIA HONG KONG CHINA SOUTH KOREA MALAYSIA SRI LANKA wearesocial.sg • @wearesocialsg • 20 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

  20. JAN 2014 INTERNET USERS IN APAC 522K 522K!! MONGOLIA SOUTH KOREA 101M 101M!! 41M 41M!! CHINA JAPAN 591M 591M!! BANGLADESH 20M 20M!! PAKISTAN APAC TOTAL HONG KONG 24M 24M!! 37M 37M!! 18M 18M!! TAIWAN 1.22B 1.22B!! 5.2M 5.2M!! 213M 213M!! INDIA THAILAND 36M 36M!! 38M 38M!! PHILIPPINES SRI LANKA 3.9M 3.9M!! VIETNAM 19M 19M!! MALAYSIA 154K 154K!! 4.0M 4.0M!! MALDIVES 145K!!PAPUA NEW GUINEA SINGAPORE 145K TIMOR- LESTE 73M 73M!! 10K 10K!! INDONESIA FIJI 300K 300K!! 18M 18M!! AUSTRALIA NEW ZEALAND 3.9M 3.9M!! wearesocial.sg • @wearesocialsg • 21 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

  21. JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP 6.2! ACCESS THROUGH MOBILE DEVICE 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 3.1! 3.1! 2.8! 2.6! 2.5! 2.3! 2.1! 2.0! 1.9! 1.7! 1.7! 1.6! 1.0! TAIWAN HONG KONG VIETNAM JAPAN MALAYSIA SOUTH KOREA INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA CHINA THAILAND wearesocial.sg • @wearesocialsg • 22 We Are Social • Source: GlobalWebIndex

  22. JAN 2014 SOCIAL MEDIA PENETRATION IN APAC 22% 22%!! MONGOLIA SOUTH KOREA 17% 17%!! 27% 27%!! CHINA JAPAN 46% 46%!! BANGLADESH 6% 6%!! PAKISTAN APAC HONG KONG 36% 36%!! 4% 4%!! 64% 64%!! TAIWAN 25% 25%!! AVERAGE 61% 61%!! 7% 7%!! INDIA THAILAND 22% 22%!! 32% 32%!! PHILIPPINES SRI LANKA 9% 9%!! VIETNAM 53% 53%!! MALAYSIA 44% 44%!! 59% 59%!! MALDIVES PAPUA NEW GUINEA SINGAPORE 4% 4%!! TIMOR- LESTE 25% 25%!! 6% 6%!! INDONESIA FIJI 29% 29%!! 57% 57%!! AUSTRALIA NEW ZEALAND 57% 57%!! wearesocial.sg • @wearesocialsg • 23 We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook

  23. JAN 2014 SOCIAL MEDIA PENETRATION IN APAC 64%!63%!61%! 59%!57%! 55%! 53%!51%! 46%! 44%! 36%! GLOBAL AVERAGE 32%! 29%! 27%!25%! 25%! 22%!22%! 17%!17%! 11%!9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! BRUNEI SINGAPORE FIJI APAC AVERAGE VIETNAM JAPAN TIMOR-LESTE PAKISTAN BANGLADESH TAIWAN MACAU THAILAND BHUTAN PAPUA NEW GUINEA CAMBODIA MALDIVES INDIA NEW ZEALAND NEPAL AUSTRALIA PHILIPPINES INDONESIA LAOS MYANMAR NORTH KOREA MONGOLIA HONG KONG CHINA SOUTH KOREA MALAYSIA SRI LANKA wearesocial.sg • @wearesocialsg • 24 We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook

  24. JAN 2014 SOCIAL MEDIA USERS IN APAC (MAU) 720K 720K!! MONGOLIA SOUTH KOREA 22M 22M!! 13M 13M!! CHINA JAPAN 623M 623M!! BANGLADESH 11M 11M!! PAKISTAN APAC TOTAL HONG KONG 24M 24M!! 5.8M 5.8M!! 15M 15M!! TAIWAN 969M 969M!! 4.4M 4.4M!! 90M 90M!! INDIA THAILAND 20M 20M!! 34M 34M!! PHILIPPINES SRI LANKA 2.0M 2.0M!! VIETNAM 16M 16M!! MALAYSIA 174K 174K!! 3.2M 3.2M!! MALDIVES PAPUA NEW GUINEA SINGAPORE 260K 260K!! TIMOR- LESTE 62M 62M!! 76K 76K!! INDONESIA FIJI 260K 260K!! 13M 13M!! AUSTRALIA NEW ZEALAND 2.4M 2.4M!! wearesocial.sg • @wearesocialsg • 25 We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook

  25. JAN 2014 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! TAIWAN HONG KONG VIETNAM JAPAN MALAYSIA SOUTH KOREA INDIA AUSTRALIA PHILIPPINES SINGAPORE INDONESIA CHINA THAILAND wearesocial.sg • @wearesocialsg • 26 We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook

  26. JAN 2014 MOBILE SUBSCRIPTION PENETRATION 105% 105%!! MONGOLIA SOUTH KOREA 109% 109%!! 110% 110%!! CHINA JAPAN 89% 89%!! BANGLADESH 67% 67%!! PAKISTAN APAC HONG KONG 68% 68%!! 228%!!126% 126%!! TAIWAN 86% 86%!! AVERAGE 228% 73% 73%!! INDIA 125% 125%!! THAILAND 145% 145%!! 101% 101%!! PHILIPPINES SRI LANKA 94% 94%!! VIETNAM 139% 139%!! MALAYSIA 142% 142%!! 148% 148%!! MALDIVES PAPUA NEW GUINEA SINGAPORE 42% 42%!! TIMOR- LESTE 112% 112%!! 53% 53%!! INDONESIA FIJI 96% 96%!! 110% 110%!! AUSTRALIA NEW ZEALAND 113% 113%!! wearesocial.sg • @wearesocialsg • 27 We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

  27. JAN 2014 MOBILE SUBSCRIPTION PENETRATION 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! GLOBAL AVERAGE 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! SINGAPORE VIETNAM BRUNEI JAPAN FIJI APAC AVERAGE BANGLADESH PAKISTAN TIMOR-LESTE MACAU TAIWAN THAILAND BHUTAN PAPUA NEW GUINEA CAMBODIA MALDIVES INDIA NEW ZEALAND NEPAL AUSTRALIA INDONESIA PHILIPPINES LAOS MYANMAR NORTH KOREA MONGOLIA HONG KONG CHINA SOUTH KOREA MALAYSIA SRI LANKA wearesocial.sg • @wearesocialsg • 28 We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

  28. JAN 2014 MOBILE SUBSCRIPTIONS IN APAC 3.4M 3.4M!! MONGOLIA SOUTH KOREA 138M 138M!! 54M 54M!! CHINA JAPAN 1.2B 1.2B!! BANGLADESH 130M 130M!! PAKISTAN APAC TOTAL HONG KONG 84M 84M!! 111M 111M!! 29M 29M!! TAIWAN 3.3B 3.3B!! 16M 16M!! 894M 894M!! INDIA THAILAND 134M 134M!! 107M 107M!! PHILIPPINES SRI LANKA 20M 20M!! VIETNAM 41M 41M!! MALAYSIA 561K 561K!! 8.1M 8.1M!! MALDIVES PAPUA NEW GUINEA SINGAPORE 2.7M 2.7M!! TIMOR- LESTE 282M 282M!! 621K 621K!! INDONESIA FIJI 859K 859K!! 24M 24M!! AUSTRALIA NEW ZEALAND 4.9M 4.9M!! wearesocial.sg • @wearesocialsg • 29 We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

  29. JAN 2014 MOBILE BROADBAND PENETRATION 27% 27%!! MONGOLIA SOUTH KOREA 113% 113%!! 106% 106%!! CHINA JAPAN 17% 17%!! BANGLADESH 0.3% 0.3%!! PAKISTAN APAC HONG KONG 0.1% 0.1%!! 0.2% 0.2%!! 46% 46%!! TAIWAN 17% 17%!! AVERAGE 74% 74%!! 5% 5%!! INDIA THAILAND 19% 19%!! 4% 4%!! PHILIPPINES SRI LANKA 4% 4%!! VIETNAM 14% 14%!! MALAYSIA 22% 22%!! 123% 123%!! MALDIVES PAPUA NEW GUINEA SINGAPORE NA NA!! TIMOR- LESTE 32% 32%!! NA NA!! INDONESIA FIJI 11% 11%!! 96% 96%!! AUSTRALIA NEW ZEALAND 65% 65%!! wearesocial.sg • @wearesocialsg • 30 We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

  30. JAN 2014 MOBILE BROADBAND PENETRATION 123%! 113%! 106%! 96%! 74%! 65%! 46%! GLOBAL AVERAGE 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 0.3%! 0.2%! 0.1%! 3%! 1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE BRUNEI BANGLADESH NEPAL TIMOR-LESTE JAPAN VIETNAM FIJI BHUTAN PAKISTAN MACAU TAIWAN AUSTRALIA CHINA CAMBODIA SOUTH KOREA HONG KONG NEW ZEALAND INDONESIA MALDIVES WEIGHTED INDIA SRI LANKA PHILIPPINES LAOS NORTH KOREA PAPUA NEW GUINEA MONGOLIA THAILAND MYANMAR MALAYSIA wearesocial.sg • @wearesocialsg • 31 We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

  31. JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS 861K 861K!! MONGOLIA SOUTH KOREA 144M 144M!! 52M 52M!! CHINA JAPAN 232M 232M!! BANGLADESH 580K 580K!! PAKISTAN APAC TOTAL HONG KONG 953K 953K!! 327K 327K!! 11M 11M!! TAIWAN 645M 645M!! 5.3M 5.3M!! 60M 60M!! INDIA THAILAND 18M 18M!! 4M 4M!! PHILIPPINES SRI LANKA 954K 954K!! VIETNAM 4.0M 4.0M!! MALAYSIA 85K 85K!! 6.7M 6.7M!! MALDIVES PAPUA NEW GUINEA SINGAPORE NA NA!! TIMOR- LESTE 80M 80M!! NA NA!! INDONESIA FIJI 97K 97K!! 21M 21M!! AUSTRALIA NEW ZEALAND 2.8M 2.8M!! wearesocial.sg • @wearesocialsg • 32 We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions.

  32. JAN 2014 MOBILE SOCIAL PENETRATION (MAU) 17% 17%!! MONGOLIA SOUTH KOREA 15% 15%!! 23% 23%!! CHINA JAPAN 49% 49%!! BANGLADESH 4% 4%!! PAKISTAN APAC HONG KONG 33% 33%!! 3% 3%!! 52% 52%!! TAIWAN 24% 24%!! AVERAGE 53% 53%!! 6% 6%!! INDIA THAILAND 18% 18%!! 4% 4%!! PHILIPPINES SRI LANKA 7% 7%!! VIETNAM 44% 44%!! MALAYSIA 34% 34%!! 51% 51%!! MALDIVES PAPUA NEW GUINEA SINGAPORE 4% 4%!! TIMOR- LESTE 21% 21%!! 7% 7%!! INDONESIA FIJI 22% 22%!! 49% 49%!! AUSTRALIA NEW ZEALAND 44% 44%!! wearesocial.sg • @wearesocialsg • 33 We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

  33. JAN 2014 MOBILE SOCIAL PENETRATION (MAU) 58%! 53%!52%!51%! 49%!49%! 45%!44%!44%! 34%!33%! 24%!23%!23%!22%!21%! 18%!17%!15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! SINGAPORE APAC AVERAGE TIMOR-LESTE BANGLADESH JAPAN BHUTAN PAKISTAN TAIWAN AUSTRALIA CAMBODIA BRUNEI CHINA NEW ZEALAND MALDIVES SOUTH KOREA PHILIPPINES INDONESIA VIETNAM NEPAL SRI LANKA INDIA LAOS PAPUA NEW GUINEA NORTH KOREA MACAU FIJI MONGOLIA MYANMAR MALAYSIA THAILAND HONG KONG wearesocial.sg • @wearesocialsg • 34 We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

  34. JAN 2014 ACTIVE MOBILE SOCIAL USERS (MAU) 540K 540K!! MONGOLIA SOUTH KOREA 19M 19M!! 11M 11M!! CHINA JAPAN 660M 660M!! BANGLADESH 7.6M 7.6M!! PAKISTAN APAC TOTAL HONG KONG 22M 22M!! 5.0M 5.0M!! 12M 12M!! TAIWAN 943M 943M!! 3.8M 3.8M!! 72M 72M!! INDIA THAILAND 17M 17M!! 24M 24M!! PHILIPPINES SRI LANKA 1.4M 1.4M!! VIETNAM 13M 13M!! MALAYSIA 134K 134K!! 2.8M 2.8M!! MALDIVES PAPUA NEW GUINEA SINGAPORE 240K 240K!! TIMOR- LESTE 52M 52M!! 76K 76K!! INDONESIA FIJI 198K 198K!! 11M 11M!! AUSTRALIA NEW ZEALAND 1.9M 1.9M!! wearesocial.sg • @wearesocialsg • 35 We Are Social • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.

  35. JAN 2014 SOCIAL MEDIA USERS BY DEVICE ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES # Q # 943,266,600 969,140,200 wearesocial.sg • @wearesocialsg • 36 We Are Social • Sources: Facebook, Tencent

  36. JAN 2014 SOCIAL PENETRATION BY DEVICE ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q Q 25.0% 24.3% 97.3% wearesocial.sg • @wearesocialsg • 37 We Are Social • Sources: US Census Bureau, Facebook, Tencent

  37. INDIVIDUAL COUNTRY DATA wearesocial.sg • @wearesocialsg • 38 We Are Social

  38. AUSTRALIA wearesocial.sg • @wearesocialsg • 39 We Are Social

  39. JAN 2014 AUSTRALIA: SNAPSHOT 22,262,501 11%! 89% URBAN RURAL TOTAL POPULATION 18,129,727 81% INTERNET PENETRATION INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 57% FACEBOOK PENETRATION 24,400,000 110% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  40. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M wearesocial.sg • @wearesocialsg • 41 We Are Social • Sources: US Census Bureau, GlobalWebIndex

  41. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 14% 55% wearesocial.sg • @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, GlobalWebIndex

  42. JAN 2014 AUSTRALIA: SOCIAL MEDIA USE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ 14% 23% LINKEDIN 11% 15% INSTAGRAM OWN AN ACCOUNT 7% USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 43 We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.

  43. JAN 2014 AUSTRALIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 47% 53% 74% wearesocial.sg • @wearesocialsg • 44 We Are Social • Source: GSMA Intelligence

  44. JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 41% 78% wearesocial.sg • @wearesocialsg • 45 We Are Social • Source: Google’s “Our Mobile Planet” Report

  45. JAN 2014 AUSTRALIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 21.4M 96% 49% 10.8M wearesocial.sg • @wearesocialsg • 46 We Are Social • Sources: US Census Bureau, ITU, Facebook

  46. BANGLADESH wearesocial.sg • @wearesocialsg • 47 We Are Social

  47. JAN 2014 BANGLADESH: SNAPSHOT 163,654,860 28% 72% URBAN RURAL TOTAL POPULATION 36,500,000 22% INTERNET PENETRATION INTERNET USERS 5,800,000 ACTIVE FACEBOOK USERS 4% FACEBOOK PENETRATION 110,675,000 68% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 48 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  48. JAN 2014 BANGLADESH: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% 3% 1% wearesocial.sg • @wearesocialsg • 49 We Are Social • Source: GSMA Intelligence

  49. JAN 2014 BANGLADESH: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 327K 0.2% 3.1% 5.0M wearesocial.sg • @wearesocialsg • 50 We Are Social • Sources: US Census Bureau, ITU, Facebook

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