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Digital 2016 Asia-Pacific (September 2016)

Everything you need to know about mobile, internet, social media, and e-commerce use in Asia-Pacific in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2016 Asia-Pacific (September 2016)

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  1. we are social DIGITAL IN APAC 2016 WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016 SIMON KEMP • WE ARE SOCIAL @wearesocial • 1

  2. @wearesocial • 3

  3. COUNTRIES DETAILED IN THIS REPORT 16 20 25 11 06 21 18 03 27 08 13 02 17 09 12 30 28 23 05 26 14 04 15 24 22 10 29 07 01 19 01 AUSTRALIA 02 BANGLADESH 03 BHUTAN 04 BRUNEI 05 CAMBODIA 06 CHINA 07 FIJI 08 HONG KONG 09 INDIA 10 INDONESIA 11 JAPAN 12 LAOS 13 MACAU 14 MALAYSIA 15 MALDIVES 16 MONGOLIA 17 MYANMAR 18 NEPAL 19 NEW ZEALAND 20 NORTH KOREA 21 PAKISTAN 22 PAPUA NEW GUINEA 23 PHILIPPINES 24 SINGAPORE 25 SOUTH KOREA 26 SRI LANKA 27 TAIWAN 28 THAILAND 29 TIMOR-LESTE 30 VIETNAM @wearesocial • 4

  4. CLICK HERE TO READ MORE OF WE ARE SOCIAL’S FREE REPORTS ON 232 COUNTRIES AROUND THE WORLD @wearesocial • 5

  5. GLOBAL OVERVIEW @wearesocial • 6

  6. SEP 2016 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 7.448 3.630 2.671 4.779 2.438 BILLION BILLION BILLION BILLION BILLION URBANISATION: 54% PENETRATION: 49% PENETRATION: 36% PENETRATION: 64% PENETRATION: 33% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocial • 7 • Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence

  7. SEP 2016 GLOBAL DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social +19% +26% +30%* +39%* SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 8 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015

  8. SEP 2016 INTERNET PENETRATION BY REGION INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES) NORTH AMERICA EAST EUROPE WEST EUROPE 66% 66% we are social 88% 88% 84% 84% CENTRAL ASIA 49% 49% EAST ASIA 57% 57% 54% 54% 33% 33% CENTRAL AMERICA 50% 50% MIDDLE EAST SOUTHEAST ASIA 44% 44% SOUTH ASIA 30% 30% we are social 62% 62% 69% 69% GLOBAL AVERAGE: 49% AFRICA SOUTH AMERICA OCEANIA @wearesocial • 9 • Sources: UN; InternetWorldStats, ITU, CIA

  9. SEP 2016 ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,712 FACEBOOK WHATSAPP FB MESSENGER 1,000 1,000 899 QQ 806 WECHAT QZONE TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA SINA WEIBO 652 555 500 313 300 300 282 218 200 LINE SNAPCHAT 122 106 100 100 100 100 100 YY LINKEDIN SOCIAL NETWORK BBM MESSENGER / CHAT APP / VOIP PINTEREST TELEGRAM VIBER VKONTAKTE @wearesocial • 10 • Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016

  10. SEP 2016 MOBILE USERS vs. CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER # # we are social we are social we are social 4.78B 64% 7.82B 1.64 @wearesocial • 11 • Sources: Worldometers; GSMA Intelligence

  11. REGIONAL OVERVIEW @wearesocial • 12

  12. SEP 2016 DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 4.116 1.825 1.428 3.860 1.358 BILLION BILLION BILLION BILLION BILLION URBANISATION: 47% PENETRATION: 44% PENETRATION: 35% vs. POPULATION: 94% PENETRATION: 33% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS @wearesocial • 13 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  13. SEP 2016 APAC DIGITAL GROWTH TRENDS GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social +27% +31% +4% +50% SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 14 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  14. APAC INTERNET USAGE @wearesocial • 15

  15. SEP 2016 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 50% 50% MONGOLIA SOUTH KOREA we are social 93% 93% 90% 90% CHINA JAPAN 52% 52% BANGLADESH 18% 18% PAKISTAN APAC HONG KONG 33% 33% 88% 88% 44% 44% TAIWAN 85% 85% AVERAGE 35% 35% INDIA 60% 60% THAILAND 53% 53% 53% 53% SRI LANKA PHILIPPINES 30% 30% we are social VIETNAM 71% 71% MALAYSIA 74% 74% 83% 83% MALDIVES PAPUA NEW GUINEA SINGAPORE 9% 9% TIMOR- LESTE 34% 34% 28% 28% INDONESIA 46% 46% FIJI we are social 88% 88% AUSTRALIA GLOBAL AVERAGE: 49% 92% 92% NEW ZEALAND @wearesocial • 16 • Sources: UN; InternetWorldStats, ITU, CIA

  16. SEP 2016 APAC INTERNET USE NATIONAL INTERNET PENETRATION FIGURES 93% 92% 90% 88% 88% 85% 83% 78% 75% 74% GLOBAL AVERAGE 71% 60% 53% 53% 52% 50% 46% 44% 41% 40% 35% 34% 33% 32% 30% 28% 22% 20% 18% 0.01% 9% HONG KONG VIETNAM NEW ZEALAND THAILAND JAPAN PAKISTAN TAIWAN BHUTAN BANGLADESH MACAU MYANMAR PAPUA NEW GUINEA MALDIVES PHILIPPINES CAMBODIA MALAYSIA MONGOLIA SRI LANKA LAOS AUSTRALIA SINGAPORE CHINA INDIA INDONESIA NORTH KOREA SOUTH KOREA TIMOR-LESTE APAC AVERAGE NEPAL BRUNEI FIJI @wearesocial • 17 • Sources: UN; InternetWorldStats, ITU, CIA

  17. SEP 2016 GROWTH IN INTERNET USERS GLOBAL AVERAGE 2,472% 19% 354% 136% 41% 33% 32% 32% 30% 90% 27% 24% 22% 21% 21% 19% 18% 17% 75% 11% 10% 70% 65% 56% 8% 8% 8% 6% 0% 0% 0% 0% HONG KONG VIETNAM NEW ZEALAND THAILAND PAKISTAN JAPAN BHUTAN BANGLADESH TAIWAN MACAU MYANMAR PAPUA NEW GUINEA MALDIVES CAMBODIA PHILIPPINES MONGOLIA LAOS SRI LANKA MALAYSIA INDIA NORTH KOREA INDONESIA CHINA SINGAPORE AUSTRALIA TIMOR-LESTE SOUTH KOREA APAC AVERAGE NEPAL FIJI BRUNEI @wearesocial • 18 • Sources: UN; InternetWorldStats, ITU, CIA

  18. SEP 2016 SHARE OF WEB TRAFFIC: ASIA BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES we are social we are social we are social 39% 58% 3% 0.02% YEAR-ON-YEAR: -17% YEAR-ON-YEAR: +18% YEAR-ON-YEAR: -14% YEAR-ON-YEAR: - @wearesocial • 19 • Source: StatCounter, Q3 2016

  19. SEP 2016 SHARE OF WEB TRAFFIC: OCEANIA BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES we are social we are social we are social 58% 31% 11% 0.01% YEAR-ON-YEAR: -7% YEAR-ON-YEAR: +22% YEAR-ON-YEAR: -13% YEAR-ON-YEAR: +40% @wearesocial • 20 • Source: StatCounter, Q3 2016

  20. APAC SOCIAL MEDIA USAGE @wearesocial • 21

  21. SEP 2016 SOCIAL MEDIA USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 47% 47% MONGOLIA SOUTH KOREA we are social 43% 43% 82% 82% CHINA JAPAN 58% 58% BANGLADESH 14% 14% PAKISTAN APAC HONG KONG 14% 14% 72% 72% 35% 35% TAIWAN 68% 68% AVERAGE 12% 12% INDIA 59% 59% THAILAND 43% 43% 53% 53% SRI LANKA PHILIPPINES 20% 20% we are social VIETNAM 62% 62% MALAYSIA 71% 71% 69% 69% MALDIVES PAPUA NEW GUINEA SINGAPORE 5% 5% TIMOR- LESTE 34% 34% 28% 28% INDONESIA 42% 42% FIJI we are social 62% 62% AUSTRALIA GLOBAL AVERAGE: 36% 66% 66% NEW ZEALAND @wearesocial • 22 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  22. SEP 2016 APAC SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # we are social we are social we are social 1.428 BILLION 35% 1.358 BILLION 33% @wearesocial • 23 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  23. SEP 2016 SOCIAL MEDIA USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 82% 72% 71% 70% 69% 68% 66% 62% 62% 61% 59% 58% GLOBAL AVERAGE 53% 47% 43% 43% 42% 35% 34% 31% 28% 27% 23% 20% 20% 19% <0.01% 14% 5% 14% 12% HONG KONG VIETNAM NEW ZEALAND THAILAND JAPAN PAKISTAN TAIWAN BHUTAN BANGLADESH MACAU MYANMAR PAPUA NEW GUINEA MALDIVES PHILIPPINES CAMBODIA MALAYSIA MONGOLIA SRI LANKA LAOS SINGAPORE AUSTRALIA CHINA INDONESIA INDIA NORTH KOREA SOUTH KOREA TIMOR-LESTE APAC AVERAGE NEPAL BRUNEI FIJI @wearesocial • 24 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  24. SEP 2016 GROWTH IN SOCIAL MEDIA USE GLOBAL AVERAGE 189% 26% 91% 76% 75% 67% 50% 46% 19% 18% 15% 15% 38% 36% 13% 35% 12% 12% 33% 31% 30% 29% 9% 28% 27% 27% 4% 23% 2% N/A N/A N/A HONG KONG VIETNAM NEW ZEALAND THAILAND PAKISTAN JAPAN BANGLADESH BHUTAN TAIWAN MACAU MYANMAR PAPUA NEW GUINEA CAMBODIA MALDIVES PHILIPPINES LAOS SRI LANKA MONGOLIA MALAYSIA NORTH KOREA CHINA INDIA INDONESIA AUSTRALIA SINGAPORE TIMOR-LESTE SOUTH KOREA APAC AVERAGE NEPAL BRUNEI FIJI @wearesocial • 25 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  25. SEP 2016 MOBILE SOCIAL USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 44% 44% MONGOLIA SOUTH KOREA we are social 43% 43% 82% 82% CHINA JAPAN 58% 58% BANGLADESH 12% 12% PAKISTAN APAC HONG KONG 11% 11% 72% 72% 33% 33% TAIWAN 61% 61% AVERAGE 10% 10% INDIA 59% 59% THAILAND 36% 36% 46% 46% SRI LANKA PHILIPPINES 16% 16% we are social VIETNAM 56% 56% MALAYSIA 65% 65% 65% 65% MALDIVES PAPUA NEW GUINEA SINGAPORE 4% 4% TIMOR- LESTE 29% 29% 23% 23% INDONESIA 38% 38% FIJI we are social 54% 54% AUSTRALIA GLOBAL AVERAGE: 33% 57% 57% NEW ZEALAND @wearesocial • 26 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  26. SEP 2016 MOBILE SOCIAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 82% 72% 66% 65% 65% 61% 59% 58% 57% 57% 56% 54% GLOBAL AVERAGE 46% 44% 43% 38% 36% 33% 29% 28% 23% 22% 20% 17% 16% 16% <0.01% 4% 12% 11% 10% HONG KONG VIETNAM NEW ZEALAND THAILAND JAPAN PAKISTAN TAIWAN BHUTAN BANGLADESH MACAU MYANMAR PAPUA NEW GUINEA MALDIVES PHILIPPINES CAMBODIA MALAYSIA MONGOLIA LAOS SRI LANKA SINGAPORE CHINA AUSTRALIA INDONESIA INDIA NORTH KOREA SOUTH KOREA TIMOR-LESTE APAC AVERAGE NEPAL BRUNEI FIJI @wearesocial • 27 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  27. SEP 2016 GROWTH IN MOBILE SOCIAL USE GLOBAL AVERAGE 165% 39% 90% 77% 59% 59% 55% 55% 50% 50% 43% 41% 18% 18% 17% 16% 36% 13% 13% 33% 32% 10% 31% 31% 27% 7% 5% 20% 19% N/A N/A N/A HONG KONG VIETNAM NEW ZEALAND THAILAND PAKISTAN JAPAN BANGLADESH BHUTAN TAIWAN MACAU MYANMAR PAPUA NEW GUINEA CAMBODIA MALDIVES PHILIPPINES LAOS SRI LANKA MONGOLIA MALAYSIA NORTH KOREA CHINA INDIA INDONESIA AUSTRALIA SINGAPORE TIMOR-LESTE SOUTH KOREA APAC AVERAGE NEPAL BRUNEI FIJI @wearesocial • 28 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

  28. APAC MOBILE PHONE USAGE @wearesocial • 29

  29. SEP 2016 MOBILE USE MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 160% 160% MONGOLIA SOUTH KOREA we are social 137% 137% 113% 113% CHINA JAPAN 95% 95% BANGLADESH 66% 66% PAKISTAN APAC HONG KONG 83% 83% 178%139% 139% 94% 94% TAIWAN 178% AVERAGE 77% 77% INDIA 122% 122% THAILAND 152% 152% 117% 117% SRI LANKA PHILIPPINES 124% 124% we are social VIETNAM 142% 142% MALAYSIA 198% 198% 145% 145% MALDIVES PAPUA NEW GUINEA SINGAPORE 49% 49% TIMOR- LESTE 126% 126% 89% 89% INDONESIA 124% 124% FIJI we are social 127% 127% AUSTRALIA GLOBAL AVERAGE: 105% 131% 131% NEW ZEALAND @wearesocial • 30 • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

  30. SEP 2016 MOBILE CONNECTIONS MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 313% 198% 178% GLOBAL AVERAGE 166% 160% 152% 145% 142% 139% 137% 131% 127% 126% 124% 124% 122% 122% 117% 113% 95% 94% 93% 89% 88% 83% 77% 73% 68% 66% 13% 49% HONG KONG VIETNAM NEW ZEALAND THAILAND JAPAN PAKISTAN TAIWAN BHUTAN BANGLADESH MACAU MYANMAR PAPUA NEW GUINEA MALDIVES CAMBODIA PHILIPPINES MONGOLIA MALAYSIA SRI LANKA LAOS SINGAPORE AUSTRALIA INDONESIA CHINA INDIA NORTH KOREA SOUTH KOREA TIMOR-LESTE APAC AVERAGE NEPAL FIJI BRUNEI @wearesocial • 31 • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

  31. SEP 2016 GROWTH IN MOBILE CONNECTIONS GLOBAL AVERAGE 175% 10% 54% 23% 21% 18% 11% 11% 11% 11% 9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1% -28% 0% -1% -6% -15% -15% HONG KONG VIETNAM NEW ZEALAND THAILAND JAPAN PAKISTAN BHUTAN BANGLADESH TAIWAN MACAU MYANMAR PAPUA NEW GUINEA MALDIVES CAMBODIA PHILIPPINES MONGOLIA MALAYSIA SRI LANKA LAOS NORTH KOREA INDIA INDONESIA AUSTRALIA CHINA SINGAPORE TIMOR-LESTE SOUTH KOREA APAC AVERAGE NEPAL FIJI BRUNEI @wearesocial • 32 • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.

  32. APAC COUNTRY SNAPSHOTS @wearesocial • 33

  33. AUSTRALIA @wearesocial • 34

  34. SEP 2016 DIGITAL IN AUSTRALIA A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 24.1 21.2 15.0 30.6 13.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 90% PENETRATION: 88% PENETRATION: 62% vs. POPULATION: 127% PENETRATION: 54% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS @wearesocial • 35 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  35. SEP 2016 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social = +9% +2% +5% SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 36 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  36. SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE FEMALE 1.9 1.9 TOTAL 15,000,000 53% 47% MALE 13 – 17 6% 3% 3% 18 – 24 18% 9% 9% 25 – 34 26% 13% 13% 1.5 35 – 44 19% 10% 9% 1.4 45 – 54 14% 8% 6% 1.3 1.3 55 – 64 10% 6% 4% 1.2 65+ 7% 4% 3% 0.9 0.9 0.6 0.6 0.5 0.5 0.4 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD @wearesocial • 37 • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

  37. BANGLADESH @wearesocial • 38

  38. SEP 2016 DIGITAL IN BANGLADESH A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 162.0 53.9 22.0 134.4 18.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 35% PENETRATION: 33% PENETRATION: 14% vs. POPULATION: 83% PENETRATION: 11% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS @wearesocial • 39 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  39. SEP 2016 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social +32% +67% +11% +55% SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 40 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  40. SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE 8.2 FEMALE TOTAL 22,000,000 23% 77% MALE 13 – 17 15% 4% 11% 18 – 24 50% 13% 37% 25 – 34 26% 5% 21% 35 – 44 6% 1% 5% 45 – 54 1.7% 0.4% 1.3% 55 – 64 0.5% 0.1% 0.4% 65+ 0.5% 0.1% 0.4% 4.7 2.8 2.3 1.2 0.3 1.0 0.2 0.9 0.1 0.1 0.1 0.02 0.02 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD @wearesocial • 41 • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

  41. BHUTAN @wearesocial • 42

  42. SEP 2016 DIGITAL IN BHUTAN A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 779 310 240 689 220 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 39% PENETRATION: 40% PENETRATION: 31% vs. POPULATION: 88% PENETRATION: 28% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS @wearesocial • 43 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  43. SEP 2016 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social +41% +36% +21% +43% SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 44 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  44. SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE 51 FEMALE TOTAL 240,000 40% 60% MALE 47 13 – 17 15% 7% 8% 18 – 24 37% 16% 21% 25 – 34 31% 12% 19% 39 35 – 44 10% 3% 7% 45 – 54 4% 1.0% 2.6% 55 – 64 0.7% 0.2% 0.5% 65+ 1.7% 0.7% 1.0% 29 20 17 17 8 2 2 2 6 1 1 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD @wearesocial • 45 • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

  45. BRUNEI DARUSSALAM @wearesocial • 46

  46. SEP 2016 DIGITAL IN BRUNEI DARUSSALAM A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS we are social we are social we are social we are social 426 319 300 521 280 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: 78% PENETRATION: 75% PENETRATION: 70% vs. POPULATION: 122% PENETRATION: 66% FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS @wearesocial • 47 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  47. SEP 2016 DIGITAL GROWTH TRENDS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS we are social we are social we are social = +15% +5% +17% SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 @wearesocial • 48 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

  48. SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE 63 FEMALE TOTAL 300,000 44% 56% MALE 13 – 17 4% 2% 2% 18 – 24 24% 11% 13% 25 – 34 37% 16% 21% 47 35 – 44 21% 10% 11% 45 – 54 9% 4% 5% 40 55 – 64 3% 2% 2% 65+ 2% 1% 2% 34 32 29 15 13 3 6 6 5 5 5 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD @wearesocial • 49 • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data.

  49. CAMBODIA @wearesocial • 50

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