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Digital 2016 Global Overview (January 2016)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2016 Global Overview (January 2016)

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  1. we are social DIGITAL IN 2016 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS SIMON KEMP • WE ARE SOCIAL @wearesocialsg • 1

  2. @wearesocialsg • 2

  3. COUNTRIES INCLUDED IN THIS OVERVIEW 19 4 28 18 8 7 12 24 26 29 13 23 5 6 20 27 9 15 10 25 17 30 16 14 21 3 11 2 22 1 1 2 3 4 5 6 7 8 9 10 INDIA ARGENTINA AUSTRALIA BRAZIL CANADA CHINA EGYPT FRANCE GERMANY HONG KONG 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM @wearesocialsg • 3

  4. WELCOME Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click hereto access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click hereto email us, or contact us on Twitter: @wearesocialsg. @wearesocialsg • 4

  5. GLOBAL & REGIONAL OVERVIEWS @wearesocialsg • 6

  6. JAN 2016 GLOBAL DIGITAL SNAPSHOT A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS POPULATION 7.395 3.419 2.307 3.790 1.968 BILLION BILLION BILLION BILLION BILLION URBANISATION: 54% PENETRATION: 46% PENETRATION: 31% PENETRATION: 51% PENETRATION: 27% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 7

  7. JAN 2016 ANNUAL GROWTH YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +10% +10% +4% +17% SINCE JAN 2015 +332 MILLION SINCE JAN 2015 +219 MILLION SINCE JAN 2015 +141 MILLION SINCE JAN 2015 +283 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 8

  8. JAN 2016 SHARE OF GLOBAL USERS EAST EUROPE 6% 8% WEST EUROPE 8% 8% NORTH AMERICA 6% %9 5% 9% EAST ASIA 10% 7% CENTRAL ASIA 9% 5% 22% 33% 1% <1% MIDDLE EAST 25% 22% 3% 3% 1% 1% CENTRAL AMERICA 4% 4% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 10% 3% 3% 24% 8% 8% 11% 14% 18% AFRICA 16% 6% SOUTH AMERICA POPULATION 10% 13% 6% 9% OCEANIA INTERNET USERS 1% 1% 7% 7% ACTIVE SOCIAL MEDIA ACCOUNTS 1% 1% MOBILE CONNECTIONS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 9

  9. JAN 2016 DIGITAL IN AFRICA A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS 1,201 349 129 986 102 MILLION MILLION MILLION MILLION MILLION URBANISATION: 41% PENETRATION: 29% PENETRATION: 11% vs POPULATION: 82% PENETRATION: 8% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 10

  10. JAN 2016 ANNUAL GROWTH: AFRICA YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +14% +25% +9% +20% SINCE JAN 2015 +47.2 MILLION SINCE JAN 2015 +25.3 MILLION SINCE JAN 2015 +84.4 MILLION SINCE JAN 2015 +17.1 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 11

  11. JAN 2016 DIGITAL IN THE AMERICAS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS 997 665 511 1,072 437 MILLION MILLION MILLION MILLION MILLION URBANISATION: 81% PENETRATION: 67% PENETRATION: 51% vs POPULATION: 108% PENETRATION: 44% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 12

  12. JAN 2016 ANNUAL GROWTH: THE AMERICAS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +6% +6% +1% +9% SINCE JAN 2015 +38.9 MILLION SINCE JAN 2015 +28.6 MILLION SINCE JAN 2015 +9.6 MILLION SINCE JAN 2015 +37.5 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 13

  13. JAN 2016 DIGITAL IN ASIA-PACIFIC A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS 4,116 1,662 1,211 3,860 1,066 MILLION MILLION MILLION MILLION MILLION URBANISATION: 47% PENETRATION: 40% PENETRATION: 29% vs POPULATION: 94% PENETRATION: 26% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 14

  14. JAN 2016 ANNUAL GROWTH: ASIA-PACIFIC YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +12% +14% +4% +21% SINCE JAN 2015 +199.0 MILLION SINCE JAN 2015 +145.8 MILLION SINCE JAN 2015 +155.6 MILLION SINCE JAN 2015 +187.3 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 15

  15. JAN 2016 DIGITAL IN EUROPE A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS 838 616 393 1,102 305 MILLION MILLION MILLION MILLION MILLION URBANISATION: 73% PENETRATION: 73% PENETRATION: 47% vs POPULATION: 132% PENETRATION: 36% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 16

  16. JAN 2016 ANNUAL GROWTH: EUROPE YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +4% +3% +1% +6% SINCE JAN 2015 +25.9 MILLION SINCE JAN 2015 +11.2 MILLION SINCE JAN 2015 +13.5 MILLION SINCE JAN 2015 +18.2 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 17

  17. JAN 2016 DIGITAL IN THE MIDDLE EAST A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL ACTIVE ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS POPULATION INTERNET USERS 242 128 63 298 58 MILLION MILLION MILLION MILLION MILLION URBANISATION: 71% PENETRATION: 53% PENETRATION: 26% vs POPULATION: 123% PENETRATION: 24% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 18

  18. JAN 2016 ANNUAL GROWTH: THE MIDDLE EAST YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS +17% +13% +3% +66% SINCE JAN 2015 +21.4 MILLION SINCE JAN 2015 +7.5 MILLION SINCE JAN 2015 +8.9 MILLION SINCE JAN 2015 +23.0 MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. @wearesocialsg • 19

  19. GLOBAL INTERNET USAGE @wearesocialsg • 20

  20. JAN 2016 INTERNET USE REGIONAL INTERNET PENETRATION FIGURES NORTH AMERICA EAST EUROPE WEST EUROPE 64% 64% 88% 88% 83% 83% CENTRAL ASIA 40% 40% EAST ASIA 54% 54% 53% 53% 27% 27% CENTRAL AMERICA 44% 44% MIDDLE EAST SOUTHEAST ASIA 41% 41% SOUTH ASIA 29% 29% 60% 60% 68% 68% GLOBAL AVERAGE: 46% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 21 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.

  21. JAN 2016 INTERNET USE: REGIONAL OVERVIEW INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION 867 INTERNET USERS, IN MILLIONS INTERNET PENETRATION 480 349 345 315 271 259 254 128 27 27 96 54% 54% 27% 27% 29% 29% 83% 83% 88% 88% 64% 64% 41% 41% 60% 60% 53% 53% 44% 44% 68% 68% 40% 40% AMERICA AMERICA AMERICA ASIA ASIA AFRICA ASIA OCEANIA ASIA SOUTHEAST EAST EAST EAST WEST EUROPE EUROPE MIDDLE SOUTH SOUTH NORTH CENTRAL CENTRAL @wearesocialsg • 22 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.

  22. JAN 2016 INTERNET USE BY COUNTRY NATIONAL INTERNET PENETRATION FIGURES 96% 92% 91% 91% 90% 89% 88% 87% 86% 82% 80% 79% 77% 72% 68% 67% 64% 63% 58% 58% 56% 53% 52% 50% 49% 49% 47% 46% 46% 34% 28% UK EGYPT GERMANY GLOBAL AVERAGE POLAND MEXICO NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 23 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.

  23. JAN 2016 INTERNET RANKINGS BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION # COUNTRY % USERS # COUNTRY % USERS 01 ICELAND 98% 324,518 214 NORTH KOREA 0.03% 7,200 02 BERMUDA 97% 68,280 213 NIGER 2.0% 395,990 03 NORWAY 96% 5,047,528 212 CHAD 2.5% 356,678 04 DENMARK 96% 5,452,151 211 CONGO (DEM. REP.) 3.0% 2,381,254 05 ANDORRA 96% 82,148 210 ETHIOPIA 3.7% 3,700,000 06 UAE 96% 8,807,226 209 GUINEA-BISSAU 3.8% 70,000 07 NETHERLANDS 95% 16,143,879 208 SIERRA LEONE 4.0% 260,000 08 LUXEMBOURG 95% 541,206 207 CENTRAL AFRICAN REP. 4.4% 217,279 09 FAROE ISLANDS 95% 47,762 206 SOMALIA 4.6% 500,000 10 SWEDEN 94% 9,216,226 205 BURUNDI 4.6% 526,372 @wearesocialsg • 24 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data.

  24. JAN 2016 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE 5.2 5.2 ACCESS THROUGH LAPTOP / DESKTOP 4.9 ACCESS THROUGH MOBILE DEVICE 4.7 4.7 4.7 4.7 4.6 4.6 4.6 4.4 4.4 4.4 4.3 4.2 4.2 4.1 4.1 3.9 3.9 3.9 3.8 3.8 3.8 3.6 3.6 3.6 3.6 3.5 3.5 3.4 3.4 3.3 3.3 3.2 3.1 3.1 3.0 2.9 2.6 2.5 2.4 2.2 2.2 2.1 1.9 1.9 1.9 1.6 1.4 1.3 1.3 1.3 1.1 1.0 0.6 UAE SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN ARGENTINA UK TURKEY SOUTH KOREA US RUSSIA SAUDI ARABIA MALAYSIA GERMANY INDONESIA SINGAPORE MEXICO POLAND BRAZIL FRANCE AUSTRALIA INDIA SPAIN HONG KONG PHILIPPINES @wearesocialsg • 25 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64.

  25. JAN 2016 SHARE OF WEB TRAFFIC BY DEVICE BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES 56% 39% 5% 0.1% YEAR-ON-YEAR: -9% YEAR-ON-YEAR: +21% YEAR-ON-YEAR: -21% YEAR-ON-YEAR: -10% @wearesocialsg • 26 • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device.

  26. JAN 2016 MOBILE’S SHARE OF WEB TRAFFIC PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 82% 75% 70% 66% 55% 51% 49% 47% 46% 45% 41% 40% 39% 36% 34% 32% 31% 29% 29% 28% 27% 27% 26% 26% 24% 22% 22% 21% 19% 19% 12% UK EGYPT GERMANY GLOBAL AVERAGE POLAND MEXICO NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA VIETNAM ITALY CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 27 • Source: StatCounter, Q1 2016.

  27. JAN 2016 AVERAGE NET CONNECTION SPEEDS AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS) 20.5 15.8 15.0 13.0 12.6 12.5 11.9 11.5 10.6 10.4 10.2 8.2 8.2 7.8 6.8 6.5 6.2 5.5 5.1 4.9 4.2 3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5 1.7 UK EGYPT GERMANY GLOBAL AVERAGE POLAND MEXICO NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 28 • Source: Akamai’s State of the Internet report, Q3 2015.

  28. JAN 2016 ACTIVE E-COMMERCE SHOPPERS PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 77% 74% 72% 66% 64% 62% 62% 60% 57% 57% 57% 55% 53% 53% 50% 48% 48% 45% 44% 44% 44% 41% 37% 31% 29% 27% 27% 23% USA UAE SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN UK ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA GERMANY INDONESIA SINGAPORE POLAND MEXICO BRAZIL FRANCE AUSTRALIA INDIA SPAIN HONG KONG PHILIPPINES @wearesocialsg • 29 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.

  29. GLOBAL SOCIAL MEDIA USAGE @wearesocialsg • 30

  30. JAN 2016 SOCIAL MEDIA USE BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.31B 31% 1.97B 27% @wearesocialsg • 31 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  31. JAN 2016 SOCIAL MEDIA USE TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 45% 45% 59% 59% 48% 48% CENTRAL ASIA 6% 6% EAST ASIA 48% 48% 26% 26% 11% 11% CENTRAL AMERICA 40% 40% MIDDLE EAST SOUTHEAST ASIA 37% 37% SOUTH ASIA 11% 11% 50% 50% 45% 45% GLOBAL AVERAGE: 31% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 32 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  32. JAN 2016 SOCIAL MEDIA REGIONAL OVERVIEW ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 769 ACTIVE SOCIAL MEDIA USERS, IN MILLIONS ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION 234 213 211 201 191 186 63 129 18 87 4 48% 48% 37% 37% 59% 59% 50% 50% 48% 48% 45% 45% 11% 11% 11% 11% 40% 40% 26% 26% 45% 45% 6% 6% AMERICA AMERICA AMERICA ASIA ASIA ASIA AFRICA OCEANIA ASIA SOUTHEAST EAST EAST EAST WEST EUROPE EUROPE MIDDLE SOUTH SOUTH NORTH CENTRAL CENTRAL @wearesocialsg • 33 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  33. JAN 2016 SOCIAL MEDIA USE BY COUNTRY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 76% 68% 66% 64% 62% 59% 59% 59% 58% 58% 56% 53% 50% 49% 48% 48% 47% 47% 47% 47% 42% 37% 36% 36% 35% 31% 30% 30% 24% 10% 8% UK EGYPT GERMANY GLOBAL AVERAGE MEXICO POLAND NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 34 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  34. JAN 2016 SOCIAL MEDIA RANKINGS BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST SOCIAL MEDIA PENETRATION LOWEST SOCIAL MEDIA PENETRATION # COUNTRY % USERS # COUNTRY % USERS 01 TAIWAN 77% 18,000,000 214 NORTH KOREA 0.03% 6,800 02 SOUTH KOREA 76% 38,400,000 213 TURKMENISTAN 0.2% 12,000 03 QATAR 75% 1,700,000 212 CURAÇAO 0.6% 950 04 ICELAND 73% 240,000 211 NIGER 0.9% 190,000 05 UAE 68% 6,300,000 210 CENTRAL AFRICAN REP. 1.3% 63,000 06 ARUBA 68% 77,000 209 SOUTH SUDAN 1.3% 160,000 07 FAROE ISLANDS 67% 34,000 208 ERITREA 1.3% 68,000 08 GREENLAND 66% 37,000 207 TAJIKISTAN 1.4% 120,000 09 HONG KONG 66% 4,800,000 206 CHAD 1.4% 200,000 10 MALTA 64% 270,000 205 UZBEKISTAN 1.5% 460,000 @wearesocialsg • 35 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  35. JAN 2016 ACTIVE USERS BY SOCIAL PLATFORM MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,550 1,590 FACEBOOK 900 WHATSAPP 860 QQ 800 FB MESSENGER 653 QZONE 650 WECHAT 555 TUMBLR 400 INSTAGRAM 320 TWITTER 300 SKYPE 300 BAIDU TIEBA 249 VIBER 222 SINA WEIBO 212 LINE 200 SNAPCHAT 122 YY SOCIAL NETWORK 100 VKONTAKTE 100 PINTEREST MESSENGER / CHAT APP / VOIP 100 BBM 100 LINKEDIN @wearesocialsg • 36 • Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016.

  36. JAN 2016 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 USA UAE SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN ARGENTINA UK TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA GERMANY INDONESIA SINGAPORE MEXICO POLAND BRAZIL FRANCE AUSTRALIA INDIA SPAIN HONG KONG PHILIPPINES @wearesocialsg • 37 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.

  37. JAN 2016 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS # # # # 748M 1,259M 38M 221M PERCENTAGE OF TOTAL: 50% PERCENTAGE OF TOTAL: 83% PERCENTAGE OF TOTAL: 2% PERCENTAGE OF TOTAL: 15% @wearesocialsg • 38 • Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage.

  38. JAN 2016 MOBILE SOCIAL USE ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 32% 32% 52% 52% 41% 41% CENTRAL ASIA 4% 4% EAST ASIA 43% 43% 24% 24% 9% 9% CENTRAL AMERICA 35% 35% MIDDLE EAST SOUTHEAST ASIA 31% 31% SOUTH ASIA 8% 8% 42% 42% 41% 41% GLOBAL AVERAGE: 27% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 39 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  39. JAN 2016 MOBILE SOCIAL REGIONAL OVERVIEW MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 689 ACTIVE MOBILE SOCIAL USERS, IN MILLIONS ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION 200 186 175 169 158 136 58 102 17 3 76 43% 43% 31% 31% 52% 52% 42% 42% 41% 41% 9% 9% 32% 32% 8% 8% 35% 35% 24% 24% 41% 41% 4% 4% AMERICA AMERICA AMERICA ASIA ASIA ASIA AFRICA OCEANIA ASIA SOUTHEAST EAST EAST EAST WEST EUROPE EUROPE MIDDLE SOUTH SOUTH NORTH CENTRAL CENTRAL @wearesocialsg • 40 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  40. JAN 2016 MOBILE SOCIAL USE BY COUNTRY ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 76% 61% 59% 58% 54% 52% 52% 51% 50% 48% 47% 45% 42% 42% 42% 41% 41% 40% 40% 39% 31% 31% 30% 30% 27% 26% 25% 25% 18% 9% 6% UK EGYPT GERMANY GLOBAL AVERAGE MEXICO POLAND NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 41 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  41. JAN 2016 MOBILE SOCIAL RANKINGS BASED ON MOBILE SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION # COUNTRY % USERS # COUNTRY % USERS 01 SOUTH KOREA 76% 38,400,000 214 NORTH KOREA 0.02% 4,000 02 QATAR 66% 1,500,000 213 TURKMENISTAN 0.2% 8,600 03 TAIWAN 64% 15,000,000 212 ERITREA 0.7% 38,000 04 ARUBA 62% 70,000 211 NIGER 0.8% 160,000 05 UAE 61% 5,600,000 210 CENTRAL AFRICAN REP. 0.8% 42,000 06 ICELAND 60% 200,000 209 TAJIKISTAN 0.9% 74,400 07 HONG KONG 59% 4,300,000 208 SOUTH SUDAN 1.0% 130,000 08 GREENLAND 59% 33,000 207 UZBEKISTAN 1.2% 350,000 09 BRUNEI 59% 250,000 206 CHAD 1.2% 170,000 10 SINGAPORE 58% 3,300,000 205 CONGO (DEM. REP.) 2.0% 1,600,000 @wearesocialsg • 42 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.

  42. GLOBAL MOBILE PHONE USAGE @wearesocialsg • 43

  43. JAN 2016 MOBILE USERS vs. CONNECTIONS GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE CONNECTIONS WORLDWIDE MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE 3.8B 7.3B 4.9B 7.4B @wearesocialsg • 44 • Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015.

  44. JAN 2016 UNIQUE MOBILE USERS BY COUNTRY MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 87% 85% 84% 84% 82% 82% 82% 81% 81% 81% 79% 78% 78% 77% 74% 74% 74% 72% 72% 69% 68% 67% 66% 65% 64% 63% 63% 53% 52% 40% USA UAE SOUTH AFRICA THAILAND CHINA ITALY VIETNAM CANADA JAPAN UK ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA EGYPT MALAYSIA GERMANY INDONESIA SINGAPORE POLAND MEXICO BRAZIL NIGERIA FRANCE AUSTRALIA INDIA SPAIN HONG KONG PHILIPPINES @wearesocialsg • 45 • Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data.

  45. JAN 2016 MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) # 7.32B 99% 76% 24% 47% @wearesocialsg • 46 • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data.

  46. JAN 2016 MOBILE CONNECTIONS BY DEVICE BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL GLOBAL CONNECTIONS (ALL DEVICES) # # # 7.3B 3.4B 46% 3.7B 51% @wearesocialsg • 47 • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total).

  47. JAN 2016 MOBILE CONNECTIONS THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION NORTH AMERICA EAST EUROPE WEST EUROPE 139% 139% 104% 104% 124% 124% CENTRAL ASIA 109% 109% EAST ASIA 99% 99% 123% 123% 77% 77% CENTRAL AMERICA 88% 88% MIDDLE EAST SOUTHEAST ASIA 124% 124% SOUTH ASIA 82% 82% 121% 121% 108% 108% GLOBAL AVERAGE: 99% AFRICA SOUTH AMERICA OCEANIA @wearesocialsg • 48 • Sources: GSMA Intelligence; UN, US Census Bureau for population data.

  48. JAN 2016 MOBILE REGIONAL OVERVIEW MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1,599 MOBILE CONNECTIONS, IN MILLIONS 1,350 MOBILE CONNECTIONS vs. TOTAL POPULATION 986 792 587 515 508 373 298 74 43 191 99% 99% 77% 77% 82% 82% 124% 124% 139% 139% 124% 124% 121% 121% 104% 104% 123% 123% 88% 88% 109% 109% 108% 108% AMERICA AMERICA AMERICA ASIA ASIA AFRICA ASIA ASIA OCEANIA SOUTHEAST EAST EAST EAST WEST EUROPE EUROPE MIDDLE SOUTH SOUTH NORTH CENTRAL CENTRAL @wearesocialsg • 49 • Sources: GSMA Intelligence; UN, US Census Bureau for population data.

  49. JAN 2016 MOBILE CONNECTIONS BY COUNTRY MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 187% 181% 178% 172% 156% 152% 152% 145% 142% 141% 137% 134% 133% 128% 127% 126% 122% 117% 115% 113% 107% 106% 102% 100% 99% 95% 90% 84% 84% 81% 77% UK EGYPT GERMANY GLOBAL AVERAGE POLAND MEXICO NIGERIA FRANCE AUSTRALIA INDIA USA UAE SPAIN HONG KONG SOUTH AFRICA THAILAND CHINA VIETNAM ITALY CANADA JAPAN PHILIPPINES ARGENTINA TURKEY SOUTH KOREA RUSSIA SAUDI ARABIA MALAYSIA INDONESIA SINGAPORE BRAZIL @wearesocialsg • 50 • Sources: GSMA Intelligence; UN, US Census Bureau for population data.

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