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Search Engine Optimization- Meaning, Roadmap and Future

This presentation is a guide to the meaning, strategies, future, and some myths about search engine optimization. It will help you understand how SEO is done and what importance it holds in a digital marketer's life. This guide also provides official trusted resources from where you can be updated with industry trends and latest news of digital marketing. Explore it and get the perfect guide to Search Engine Optimization.

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Search Engine Optimization- Meaning, Roadmap and Future

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  1. Search Engine Optimization: Meaning, Roadmap and Future 

  2. What is SEO? Search Engine Optimization abbreviated as SEO is a process to optimize webpages according to the guidelines of search engines.  The sole intention of doing this is to increase the visibility and ultimately ranking of webpages on search engines like Google, Bing, Yahoo, Yandex, etc. The result of SEO is increased traffic on the product, service or blog page whichever you want to rank on SERP.

  3. Understand the Basics of SERP Search Engine Result Page or SERP is the page which appears when users search for any query on search engine. It shows three types of results: 3 Business listing 4 Paid Ads  Organic results Image source: https://backlinko.com/hub/seo/serps

  4. Types of SEO SEO is of generally two types: • On-Page SEO- On-page SEO deals with optimizing the webpage HTML structure and content. The optimization of tags is also termed as Technical SEO and is very important for maintaining the structure and visibility of website for users as well as the crawler. • Off-Page SEO- Off-page SEO deals with the promotional activities done outside of the webpage on different websites with high authority.  

  5. Roadmap to Successful SEO Strategy SEO specialists use different strategies according to their needs but here is a roadmap for you to create your own strategy: • Create a buyer persona • Keyword research  • Competitor analysis • On-page SEO • Technical SEO • Off-page SEO Read this blog on Winning SEO Strategy to get more insights!

  6. Brief Explanation of Key terms

  7. Brief Explanation of Key terms

  8. Future of SEO: Is it Dying? The myth about "End of SEO" is lingering around in the market for quite some while now. So it is necessary to re-establish the importance SEO hold sin any Digital Marketing strategy.  SEO is just evolving with time and has developed new ways of Using On-Page and Off-Page SEO for Website traffic. With the advancement of AI and awareness about Digital marketing, the wrong practices which prevailed are over now.  Let's look on some of them below: • Excessive use of Link Building • Keyword stuffing  • Posting random stuff which is not user intent satisfying

  9. Clearing the Myth! These practices are no longer supported by any search engines and so the work of marketers have increased. As a result, some of them have started saying that "SEO is Dead" and it is no use now, which is totally wrong.  Hence, now digital marketers should deep dive into the fact that "Death of SEO" is the biggest myth and it should be shattered by reading some trusted blogs which says the truth. 

  10. Importance of SEO Points to highlight why SEO is important for digital marketers and it is here to stay!

  11. Resources to Learn More about SEO Search Engine Optimization is a long term process and can't be learnt in a day. So it's necessary that you constantly read more about it from blogs, forums and videos. Be updated with the algorithm update and research about case studies of businesses who implemented it successfully.  You can refer to these blogs to be updated: • Search Engine Land • Search Engine Journal • The Search Herald • Google Search Central You can also take Google free certification courses to improve your command of SEO and overall digital marketing. 

  12. Thank You! Recap • What is SEO? • Basics of SERP • Types of SEO • Roadmap to SEO Strategy • Future of SEO • Resources to learn from Next Steps Visit the linked blogs and articles in the presentation to build an in-depth knowledge of Search Engine Optimization.

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