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Insight. Answers. Understanding.

2010 MFA Voluntary Benefits Webinar Special Benefits Available to MFA Member Firms January 26, 2010 We will begin at 10:00am Eastern Call in Number is 1-888-441-7987 Participant Code is 1742752#. Insight. Answers. Understanding. Longfellow Benefits.

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Insight. Answers. Understanding.

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  1. 2010 MFA Voluntary Benefits Webinar Special Benefits Available to MFA Member Firms January 26, 2010 We will begin at 10:00am Eastern Call in Number is 1-888-441-7987 Participant Code is 1742752# Insight. Answers. Understanding.

  2. Longfellow Benefits Providing solutions for the delivery of voluntary products Presented by: Patrick J. Haraden – Senior Vice President, Longfellow Benefits Brian W. Drake – Regional Sales Manager, Allstate Workplace Division Insight. Answers. Understanding.

  3. Agenda • Carrier Selection Process • MFA Member Benefits • Product Delivery Opportunities • Wellness Benefits • Employer Considerations • Resources • Questions and Answers

  4. Carrier Selection Process • MFA member survey • Meetings with several vendors based on responses • Criteria for selection • MFA benefits • Product portfolio • Commitment to partnership • Association experience

  5. Allstate Workplace Division • Competitive underwriting offer to MFA • One of America’s most recognized brands • 1 in 8 homes currently have an Allstate product • Rated A+ AM Best, AA Standard & Poor’s, A2 Moody’s • Product portfolio designed to compliment core benefits through benefit consultants • Association experience

  6. MFA Member Benefits Guarantee Issue Products for Members 200 + • Employee must be actively at work • Only 15% aggregate participation required (standard is 25% per line) • Group Products Available • Group Critical Illness • Group Accident • Group Cancer and Specified Disease

  7. MFA Member Benefits Contingent Guarantee Issue for all Groups (2+) • 3 questions: • Actively At Work? • Aids / HIV Related? • Hospitalized or Disabled in the past 6 months? • Products available: • Life Insurance – up to $150,000 • STD up to $5,000 for groups 50 and above • STD up to $3,000 for groups under 50 ($5,000 can be obtained with additional questions) • Contingent Guarantee Issue is typically available to groups 50 lives and above

  8. Product Delivery • Traditional 1 on 1 • Available off annual enrollment • Core Benefit Communications Assistance • Online Core Benefit Enrollments • Allow for all employees to have the same benefit experience • Voluntary products are enrolled without the need of an agent • Deliver an efficient model for all future enrollments and new hires • Provide these systems at “no cost” • Wal-Mart Case Study

  9. Wellness Incent Current Wellness Using Voluntary Products • Current wellness programs may qualify for $100 reimbursement from voluntary products • Use this as leverage to drive participation in your wellness program

  10. Wellness - Lifestrive Implement a full blown Wellness program • The $100 inside of the products is assigned to Lifestrive to provide each individual an executive health profile each year • The results are not reported to any third parties! • Employers receive the aggregate reporting • The program includes a thorough online curriculum tailored to the individual’s health situation • It’s your tool to say, “Being healthy can make you rich.”

  11. LifeStrive®Step 1: Engage Via Comprehensive Objective Personal Data LifeStrive® Comprehensive Wellness Panel 50 individual tests provide thorough biochemical assessment Lipid panel (cholesterol, HDL, LDL, the risk ratio, triglycerides)Complete Blood Count (CBC) (WBC, RBC, Platelets, Hct, Hgb)Fluids and ElectrolytesThyroid Panel w/TSHLiver Enzyme PanelKidney PanelGlucose (Diabetes)Complete Mineral Profile • Market Value of lab testing and reporting alone exceeds $500 • Lab testing is only the start of the health promotion process with LifeStrive

  12. LifeStrive® - 2010GroupAggregate Analysis & Reporting

  13. Employer Considerations • Will complement current employee benefits offering • Does not impact current broker/consultant relationship • Initial meeting to review products/strategy • Employer responsibilities • Payroll deductions • Bill payment • Enrollment transactions • Communication (shared with Allstate)

  14. Resources Patrick J. Haraden, CEBS, REBC, CLU, ChFC, RHU, MBA, LIASenior Vice President, Employee Benefit ServicesLongfellow Benefits(617) 351-6054pharaden@longfellowbenefits.com Brian W. Drake, MBARegion Sales ManagerAllstate Workplace Division(617) 276-6060brian.w.drake@allstate.com

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