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The Connection Between Content Security & Marketing and Branding?

The Connection Between Content Security & Marketing and Branding?. Robin Wilson wilson@nagra.com. Agenda. How flexible security drives ARPU Up and SAC Down The Significance of the word “ Broadcast ” for Mobile TV Security concerns and stealing your brand and device

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The Connection Between Content Security & Marketing and Branding?

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  1. The Connection Between Content Security & Marketing and Branding? Robin Wilson wilson@nagra.com Company Confidential © 2007 Nagravision – A Kudelski Group Company

  2. Agenda • How flexible security drives ARPU Up and SAC Down • The Significance of the word “Broadcast” for Mobile TV • Security concerns and stealing your brand and device • Security is not Crypto Geek Talk Company Confidential © 2007 Nagravision – A Kudelski Group Company

  3. Can Security Drive ARPU? • Pay TV Ops have 10+ years optimizing marketing • Tools include perpetual “teasers” and indefinite “carrot on the stick” • Instant gratification • Powerful marketing • Please wait for authorization… • = Lost subscribers • Security Consequences • Secret keys to unlock content in all devices • Dangerous and potentially fatal security flaw? CompanyConfidential © 2007 Nagravision – A Kudelski Group Company

  4. Multicast vs. Broadcast • Multicast • Infinitely scalable channel count (or content library) • Highly constrained user count (great for trials!) • Video overloads infrastructure after few users (or after zero users at a Blackberry Convention) • High cost per bit/per user • Requires two way networks (3G, UMTS etc) • Broadcast (DVB-H, MediaFLO..) • Infinitely scalable subscriber count • Constrained channel count • Low cost per bit/per user • Only one way network required… • Security issues… Company Confidential © 2007 Nagravision – A Kudelski Group Company

  5. Broadcast – Scalable and Anonymous • Good News: • Cost per bit delivered can be infinitesimally small • Bad News: • Signal goes to 100 millions of potential viewers • Utterly untraceable – not even an antenna! • No amount of clever server based security will ever help • Needs good security • Good News • Hackers are smart business men • They wont waste their time on MobileTV until it has a high “street value” Company Confidential © 2007 Nagravision – A Kudelski Group Company

  6. Security is a Process not a Technology Company Confidential © 2007 Nagravision – A Kudelski Group Company

  7. How Geeks See Security “Unbreakable” 128 Bit Key

  8. How Geeks See Security “Unbreakable” 192 Bit Key

  9. How Geeks See Security “Unbreakable” 256 Bit Key

  10. How Nagravision Sees Security

  11. Conclusions • Pay TV needs security • Broadcast Pay TV needs better security • Anonymously received Broadcast Pay TV needs the best security • Good marketing combined with flexible security can drive ARPU and lower SAC So you need Flexibility & World Class Security © 2006 Kudelski SA

  12. Questions? © 2006 Kudelski SA

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