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Driving Innovation and Empowering Success in the IT Landscape

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Driving Innovation and Empowering Success in the IT Landscape

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  1. VOL03|ISSUE12|DEC2023 Driving Innovationand Empowering Successinthe ITLandscape PRESIDENT,JUDGEINDIA &GLOBALDELIVERY,THEJUDGEGROUP GotoDigital

  2. EziPayGlobal Wallet BorderlessTransactionAcross Africa,Europe,Middleeast. 24/7 +23054565615 support@ezipay.global home.ezipay.global

  3. VOL03|ISSUE12|DEC2023

  4. Desk Editor's Beingsuccessful,gettingrich,andgrowingupbothinpersonandfinanciallyaresomeeveryday desiresor rathercertain wishesof aman from God.Now thereal concernis do Godgrants everyone’swish.Well,it'squiteevident,thathedoesn’t.Itissaid“Godhelpsthosewhohelp themselves”.Basedonthispredicament,wecanguesssospecificallythatamanhastoworkhardandcreatehisownfate.Everyonewants togetrich andrecognized. Theywantto be powerful.Thisispossibleonlywhenhecreateshisbrand.Itallstartswithadesiretochangethecurrentsituation. Aman who wantstoget rich andsuccessful knows hispriorities. He aces inhis business notbymereluckbutbysheerhardworkanddedication.Heworkslikealaborerwhile everyone else issleeping and sotheirsuccess speak. Butinorder to bethebestwe needto understandwhichaspectsneedfocusand moretime. Weneedto knowthe strategiesbecauseagoodstrategydoesmiracles.Forthis,weneedtogetconnected withtheworld,andthepeoplewhogotsuccessfulinour desired careers. Followingthem,learningaboutthemandtheirstrategiesisthebestwayto combatcircumstancesarisingperhapsduetolackofresources.Thechallenges they facedandhowdidtheyovercamethemteachalot. Thereareloadsof peopleinthe worldwhochangedtheir ownfate.They broughtarevolutiontotheirlocality, community,country,andeven worldwide. EntrepreneursFirst is upwith its latesteditionfeaturing"SUPER 20 FASTESTGROWINGCOMPANIESTOWATCHIN2023-Volume3".Asthenamesuggests,inthisvery edition wehavealistofentrepreneursandbusinessmodelswhogottheirbusinesseswellestablishedandinnotime became globally recognized. These people inspired a lot of peopleandtheir fan base is tremendous. Our rangeof articles covers thedetailsand exclusivewords from keypersons. Thesecoversalsohelpbuddingtalentstogetnewideasandrectifytheirmistakes.Wecompilethebestofarticlesand provide you with a solution that helps tonotonly build a plan but also accomplish growth.Character building is anotherkeyfeature.Changingmindsetsisneededtothinkoutsideofsomeone’sniche.So,Entrepreneur'sFirstis alwaysavailabletofulfillthisneed.Ourteamworksveryhardtobringyouexclusiveeditions.Wehopeourarticles andblogs benefit you tothebest. Also, we would appreciate it if you takeoutsometimeto let us know how we are working. We arealways opento opinionsandsuggestions. ManagingEditor ArpitaBanerjee

  5. InspiringEntrepreneur'stotheworld VOL03|ISSUE12|DEC2023|Rs.249 PUBLISHER SUNILKUMAR BUSINESSHEAD RINKYYADAV MARKETING&OPERATIONSHEAD DEEPAKSINHA CORPORATETEAM ADITISINGH, ANAMIKASINGH, RIYAYADUVANSHI RELATIONSHIPMANAGER HARSHAGEHLANI DESIGN&CREATIVEHEAD LAKSHITJAIN FINANCEHEAD AMARDEEPSINGHTOMAR CIRCULATION MANAGER RAGHAVMAHAJAN VIVEKSHARMA MANAGINGEDITOR ARPITABANERJEE EDITORIAL CONTRIBUTORS APEKSHAAJALOTA,AALIYA WASEEM,AYUSHIVERMA, SANJANAPATTANKAR, AYUSHMANPRATYUSH, DIPANWITAPRUSTY, STHITIPRAJNAPANDA DATARESERCH&ANALYSIS SONIKASINGH,SHALUBARJATYA, NEHASINGH,RAHULKUMAR, PUJAVISHWAKARMA TECHNICALHEAD SHIVAMKUMAR DIGITALMARKETINGMANAGER VISHAKHASINGH EntrepreneurFirstisalsoavailableon RegisteredOffice 47/2A,GroundFloorBlock-WZ, VillageBasaiDarapur,Delhi-110015 Website:-www.entrepreneurfirstmedia.comEmail:-info@entrepreneurfirstmedia.com Just GoDigital Copyright@2023EntrepreneurFirstMedia,AllRights Reserved Reproductioninwholeorpartofanytext,photography,orillustrationswithoutwritten permissionfromthepublisherisprohibited.Whilethepublishersmadeeveryefforttoensuretheaccuracyofallinformationinthismagazine,theywillnotbeheldresponsibleforanyerrorstherein.

  6. Contents CoverStory 08 14 ABHISHEKAGARWAL President,JudgeIndia&GlobalDelivery,TheJudgeGroup MR.PARASMITTAL FounderofPNJHub JudgeIndiaSolutions,withTheJudgeGroup’slegacyof53years,isprimarilyfocusedonprovidingIT,Learning,andTalentSolutionstoempowerorganizations. PNJHub,aplatformfocusingonmiddle-levelmanagementservices,addressescriticalissuessuchasinsufficientclientfeedbackanddocumentsecurity.Throughitsunique"chatwithanexpert"feature,clientscaninteractwithprofessionalsbeforetaskassignment,ensuringtailoredandhigh-qualityservices. 18 PUNITH K. JALAN FoundingPartner "SatiEnterpriseswasfoundedin1975bySunilandPunithJalaninMangalore(Karnataka,India)startedwithonetruck,andhassinceexpandedtoafleetofover100. 20 PRATIKDUTTA Director,ABLIONIT ABLIONisanITserviceprovider,theymainlyworkoncloudapplications,software,andappdevelopment.Theystartedtheirjourneyin2004inBurdwan,WestBengalandsincethentheyhavedoneovermorethan1000projectsin 26 countries.

  7. ATTRACTING 28Self confidenceisthe mostimportant keytowardsattracting success,onewhenconfidentintheirownskinandwhatskillstheymasterhave ahighchanceofattractingsuccessmorethanpeoplewholackconfidencedo.Lowself-esteemandlowself-confidencearetwoofthemost commonreasonsforstruggles. Thesetwoissuesarethe rootofmanyproblemsthatmanifestthemselvesbeneaththesurfaceandimpactthequalityoflife,well-being,andpersonalandprofessional... 2430 DR.RAMAKANTDESHPANDE CHAIRMAN-ASIANCANCERINSTITUTE Dr.Deshpandenotesthatthehospitalwilloffertertiarycareandfocusonkeyspecialties,includingcancercare.ThehospitalwillhaveaspecializedteamofdoctorsfromACI,whichsuggeststhattheorganizationiscommittedtoproviding high-qualitycancer careto patients. MR. LAXMIKANT KATHARE FOUNDEROFIMPROSYS ImprosysisIndiabasedproductivityandqualitysolutionproviderworkinginthedomainofmanufacturing,supplychainmanagement,andlogisticssector.ImprosysisheadquarteredinthecityofPune(Maharashtra,India)andprovidesservicesinbusinessconsulting,corporatetraining,andsoftwaredevelopmentwithaspecialfocusonproductivity,quality,anddeliveryimprovementsresultingin bottom-lineimprovement forclientsandimprovementinclientcustomersatisfaction.

  8. PRESIDENT,JUDGEINDIA & GLOBALDELIVERY,THEJUDGEGROUP 08EntrepreneurFirstDec2023

  9. JUDGE INDIASOLUTIONS:DRIVINGINNOVATION ANDEMPOWERINGSUCCESSINTHEITLANDSCAPE WHATDOESTHECOMPANYDOAND WHOARETHEIRCLIENTS? JudgeIndiaSolutionsisadynamicandinnovativeITand technology-drivensolutionsprovider.Theirdiverse portfolioincludescutting-edgeofferingsinAutomation Services,CloudSolutions,ServiceNowSolutions,SAP Solutions,LearningSolutions,TechnologySolutions,e- Governance,TalentSolutions,GlobalManagedServices. Theyhaveestablishedthemselvesasatrustedpartnertoa wide-rangingclientbase,servingover60Fortune100 companies,whichspanacrossvarioussectors,fromB2B firmstoGlobalManagedServicesintheITindustry, PublicandPrivateUniversities,GovernmentSectors,and AdministrativeOffices.Theircommitmenttoinnovation anddedicationtoexceedingclient expectationsunderscore theirsignificantroleindeliveringexceptionalvalueto theiresteemedclientsacrosstheglobe. ABOUTJUDGEINDIASOLUTIONSPVTLTD InSeptember2016,JudgeIndiaSolutionswasestablished asasubsidiaryofTheJudgeGroup,ahighlyexperienced professionalservicesfirmwithahistoryspanningover50 years.JudgeIndiaSolutionsisprimarilyfocusedon providingIT,Learning,andTalentSolutionstoempower organizations.Initiallystartingwithasmallteamof17 employees,ithassinceevolvedintoarobusttalent communityofover500experts,expandingitspresenceto Noida,Bangalore, and Hyderabad. TheJudgeGroupitselfisaprivatelyownedcompanywith astrongglobalpresence,maintainingaworkforceof 10,000employeesandanetworkofover30officesacross the United States, Canada, Europe,and India. They servea diverseclientbasethatincludesmorethan60Fortune100 companiesfromawiderangeofindustries.Thecentral missionofbothJudgeIndiaSolutionsandTheJudge Groupistodriveinnovationandbusinessscalability throughtechnology-drivenmodels,aimingtodeliver enhanced efficiencyandcapabilitiestotheirclients. 09

  10. ROLEOFMR.ABHISHEKAGARWAL,WHO SERVESASTHEPRESIDENT OFJUDGEINDIA &GLOBALDELIVERYATTHEJUDGEGROUP Intheroleofaleader,Abhishekbearsawidearrayof significantresponsibilities.Theseencompassthe JUDGEINDIASOLUTIONS’USP WhatdistinguishesJudgeIndiaSolutionsfromothersisitscommitment to a growth-orientedmindset, a nurturingand rewardingculture,andastrongfocusonpeople.The organization'sworkcultureanddecision-makingprocesses areunderpinnedbyvaluessuchasCollaboration, Dependability,Empowerment,Perseverance,andCaring. AtJudge,theemphasisliesincultivatingconnectionsthat gobeyondcontractualagreementsanddeadlines.The companyisdedicatedtoactivelypromotingdiversityand inclusioninitshiringpracticesandday-to-dayoperations, withavisionofdevelopingafuture-readyworkforce. JudgeIndiaSolutionsplacessignificantimportanceon innovationandprogress,recognizingthatinnovation providescompanieswithacompetitiveedge,facilitating swiftermarketpenetration,andstrongerconnectionsto emergingmarkets. formulation ofstrategicdecisionsthatchartthe courseand long-termobjectivesoftheorganization.Additionally,a centralroleisplayedinfosteringinnovationand overseeingchange,determiningthetimingandmannerof introducingnewproducts, services,orprocesses. Building andsustainingrobustcustomerandstakeholder relationshipsalsoconstitutesacriticalaspectofhisrole, withadirectimpactontheorganization’soverallsuccess. Heisalsoinvolvedinassessingthefeasibilityofentering newmarketsorexpandingexistingones,adecisionthat requirescarefulevaluation.Therealmoffinancial managementisanothercoreduty,involvingtheoversight ofinvestments,costcontrol,andensuringtheaccuracyof financialreporting.Finally,theroleencompassescrisis management,necessitatingthemakingofcriticaldecisions toeffectivelymitigatetheconsequencesofunforeseen crises. ABOUTTHEPRESIDENT,JUDGEINDIASOLUTIONS AbhishekAgarwal,whoservesasthePresidentofJudge India&GlobalDeliveryatTheJudgeGroup,isahighly dynamicandexceptionalleaderwithover22yearsof extensivecross-functionalexperience.Hiscareerincludes rolesatdistinguishedglobalbrandssuchasTheJudge Group,L&TInfotech,CapgeminiInvent,Birlasoft, andGenpact.Hebearstheresponsibilityfornotonly launchingbutalsooverseeingtheoperationsofJudge IndiaSolutions,whichplaysapivotalroleinTheJudge Group'sglobaldeliverystrategy.Overthepastseven years,hehasdevotedunwaveringeffortstosignificantly expandtheemployeebaseatJudgeIndiaSolutions,and hisintroductionofahybridworkmodelhasledtoa substantialincreaseinworkforceproductivityduringthe timesofCOVID-19. NEWTRENDSTHEYSEEINTHEINDUSTRYTODAY ThedynamicnatureoftheITindustrydrivesconstant evolution.Notably,CloudComputinghaspropelled forward,markedbytheexpansionofmulti-cloudand hybridcloudstrategies.TheriseofServerlessandEdge Computingisnotable,enablingthestreamlinedprocessing ofdatainproximitytoitsorigin. ArtificialIntelligence(AI)andMachineLearning (ML)havealsoseamlesslyinfiltrateddiversesectors, amplifyingprocessessuchasautomation,predictive analytics,anddecision-making.Thesetechnologiesherald breakthroughsinNaturalLanguageProcessing (NLP) and ComputerVision. Concurrently,theupsurgeindigitalinteractionshas magnifiedCybersecurityChallenges.Tocounteractthis, ITleadersareintensifyingtheirfocusonbolstering cybersecuritymeasures.Zero-trustframeworks,AI- poweredthreatdetection, and robustencryption protocols emerge askeystrategies. 10

  11. NEWSTRATEGIESADOPTED BYTHE COMPANY Exploringglobalmarketsanddiversifyingofferingsis aprioritywithafocusonstrategicpartnershipsand expandingintoemergingregions. FUTUREENDEAVORSOFTHECOMPANY Theyarecommittedtomakingasmartfuturehappen with: Quantumcomputingfordrugdiscoveryinamulti- verse DigitalTwininaMetaVerseforAgileManufacturing Buildingasustainabletechfutureenvironmentthat includesinitiativesforsmartenergy,smart manufacturing,etc. Personalizedlearningsolutionsareintroducedto equipprofessionalswithup-to-dateskillsforthe dynamictech landscape. Acommitmenttoinnovationfosterscreativityand delivers solutionsthataddressindustrychallenges. AWARDS&RECOGNITIONS AtJudgeIndiaSolutions,wetakeimmenseprideinbeing atrustedindustryleaderandreliablepartnerforour clients.Ourteam'spersistentcommitmenttopushingthe boundariesofwhatispossibleandencouraginginnovation throughourcutting-edgeproductsandserviceshashelped ustowincountlessaccoladesandreachsignificant milestonesovertheyears. Theyarededicatedtoacustomer-centricapproach usingadvancedCRMsystemsandfeedback mechanisms. Embracingsustainabilityandcorporatesocial responsibilityinitiativesunderscorestheir commitmenttosocietyandtheenvironment.These strategies,rootedintheir'Transformation& Beyond'motto,reflecttheirdedicationtoinnovation andvaluedeliveryforclients,withanenthusiastic outlookontheir impact. JUDGEINDIASOLUTIONS'RESPONSETO COVID-19 Overitshistory,JudgeIndiaSolutionshasconsistently demonstratedanunyieldingcommitmenttomeetingand surpassingexpectations.However,inthefaceoftheunprecedentedchallengespresentedbytheglobalCOVID- 19pandemic,theireffortshavebecomeevenmore exceptionalastheyintensifiedtheiractionstomitigate economicandoperationalimpacts. Acknowledgingtheutmostimportanceofensuring businesscontinuity,President,Mr.Abhishekspearheaded aswifttransitiontohybridworkmodelsandmore.During aperiodwhentheworldgrappledwith'TheGreat Resignation'trendandwasrecoveringfromtheaftermath ofCOVID-19,JudgeIndiaSolutions,underAbhishek's guidance,achievedaremarkable65%growthinits workforce.Thisaccomplishmentwasrealizedbyfostering anorganizationalculturethatadeptlyadaptedtohybrid workmodels,creatingasupportiveandinclusive environment,andoffering growthopportunitiestoall. 11

  12. HOWDOES THECOMPANY ENCOURAGETHEIR EMPLOYEES? AtJudgeIndiaSolutions,theirshared commitmenttoamorepromisingfuture isfueledbyapeople-centeredapproach andacomprehensiveorganizational culturethathighlyvaluestherecognition andcelebrationofemployee accomplishments.Theircultureis characterizedbykeyaspectsincluding acknowledgment,performance, awards, andlearning.Theyfirmlyholdthebelief thatachievementisrootedin collaborativeandforward-thinking methods,withastrongemphasison prioritizingcollaborationtocultivateanappropriatecorporateculture. ADVICETOTHEREADERS “Asyoubeginyourprofessional journey,keepinmindthat achievementcomesfrompersistent dedicationandanunwavering commitmenttoongoingeducation. Here'ssomeguidancetosteeryouin theright direction: CultivateCuriosity:Keepyour inquisitivenessalive,andcontinuously seekinformation.Curiositydrives innovationandmaintainsyour enthusiasm. WelcomeChallenges:Challengesarehiddenchancesforgrowth.Theyencourageyoutoexpandyourhorizonsand uncoveryour potential. BuildPurposefulConnections:Networkingisnotjustaboutbuildingcontacts;it'saboutnurturingmeaningful relationshipsthatcan enhance bothyourpersonalandprofessional life.” 12

  13. www.pnjhub.in BESTTAXPLANNINGSOLUTIONS ZEROTAXFOR SALARYUPTO 30LACS BUSINESSPROFIT UPTO60LACS REFUNDOUTOFTAXDEDUCTEDBYHR FREEITRFILINGOF31STMARCH2023 OURSERVICES ITR FILING TAX REFUND TAX PLANNING PARAS MITTAL FINANCIALADVISOR ContactPerson: +919971002715 More Information: parascs@gmail.com

  14. THEULTIMATEFINANCIAL& MANAGEMENTSERVICEPROVIDER PNJHub:TransformingFinancialServiceswithInnovation,Expertise,and EthicalPracticesunderthe Leadership ofCAParasMittal PNJLEGALCONSULTANTS Incorporatedin2016,PNJHubstandsasanaggregatorplatformcommittedtoaddressingthecontemporary imperative ofaccessing top-tierprofessionalservicescost-effectivelyandefficiently.FoundedbyMr.Paras,aseasonedCharteredAccountantboasting15yearsofcorporateexperience,PNJHubfunctionsasaone-stopshopfordiverselegalandbusinessrequirements.Theplatform,uniquelydesignedtotackle critical challenges in middle-levelmanagementservices,convenesaconsortiumofthefinestprofessionalsin accounting,legal,mergers,taxation,andcorporategovernance.This assembly of expertscollaboratesseamlesslytoprovidehigh-qualityservicesataffordableprices.PNJHubcatersspecificallytoclientswhoseekreliable andefficientsolutionsfortheirlegalandbusinessneeds.Throughtheprovisionofindispensabletoolsandservices,theplatformensuresaharmoniouscollaborationbetweenbusinessesandprofessionals,therebyfacilitatingtheefficientachievementofgoals. Mr.ParasMittal FounderofPNJHub AFUSIONOFFINANCIALEXPERTISE ANDTECHNOLOGICALINNOVATION PNJHubrecentlyintroducedaspecializedproduct tailoredforsalariedindividualsearningover30lakhs annually,aimingtosignificantlyreducetheirtax liabilitiesbyupto500,000rupees.Thisproduct presents asubstantialfinancialbenefit,appealingto thoseseekingtomaximizetheirsavings.Additionally, thecompany'ssecondofferingtargetsbusinesseswith profitsof60lakhs,providingthemwithanopportunity tosaveupto15,00,000rupeesin taxes. PNJHubcommitstofacilitatinglegalandsubstantial taxsavingsforitsclients,estimatingpotentialsavings ofover200crores.Thecompany'sexpertiseand guidanceempowerbusinessestostreamlinetheir financesandoptimizetax-savingstrategies,facilitating theefficientattainmentoftheirfinancialobjectives. WHATDOES THECOMPANYDO? PNJHub,aplatformfocusingonmiddle-level managementservices,addressescriticalissuessuchas insufficientclientfeedbackanddocumentsecurity. Throughitsunique"chatwithanexpert"feature, clientscaninteractwithprofessionalsbeforetask assignment,ensuringtailoredandhigh-quality services.Theplatformalsoemploysavigilant monitoringsystemtoguaranteetimelyprojectdelivery andregularclientupdates.Toenhancedocument security,PNJHubenforcesstrictguidelinesfor professionals,safeguardingclientdocuments, includingKYC documents, and fostering a senseof trust in anerawheredatabreachesareaconcern. 14EntrepreneurFirstDec2023

  15. KEYPERSON AsVicePresidentofPNJforthepastyear,CAParasMittal,aseasonedCharteredAccountant,hasswiftlyandpurposefullyrisenwithinthecompany.Knownforhisleadershipmarkedbyinnovation,integrity,andadeepunderstandingofthefinanciallandscape,MittalhasspearheadedadigitaltransformationinitiativeatPNJ.ThisstrategicmovetowardstechnologyintegrationnotonlyenhancedinternalefficienciesbutpositionedPNJasafront-runnerin thedigitalizationoffinancialservices. THE FUTURE: ACONFLUENCEOF VISIONANDINNOVATION Mr.Mittal'sstrategicvision,coupledwiththe company'scommitmenttoinnovationandintegrity, positionsPNJforcontinuedsuccessinanever- evolvingfinanciallandscape. Inconclusion,thestory ofCAParasMittalandPNJ ProfessionalNetworkJointLtdisoneofdynamic leadership,innovation,andasteadfastcommitment toethicalbusinesspractices.AsMittalcontinuesto guidethecompanytowardnewhorizons,PNJstands asatestamenttothetransformativepowerof visionaryleadershipinthefinancialservices industry. INNOVATIONSINFINANCIAL SERVICES UnderMittal'sguidance,PNJhasintroducedarange ofinnovativefinancialproductsandservices.FromAI-driveninvestmentstrategiestoblockchain-poweredsecuritymeasures,PNJisnotmerelyadaptingtotechnologicaladvancementsbutactively shapingthefutureoffinancialservices.This forward-thinkingapproachhasresonatedwithclients,positioningPNJasatrustedpartnerintheirfinancialjourney. PNJLEGALCONSULTANTSUSP PNJHubservesasaversatileplatformcateringtobothclientsandfreelancersseekingreliableprofessionalservices.Thecompanynotonlyprovideshigh-qualitylegalandbusinessservicesbutalsofacilitatesfreelancersincompetingforcustomerprojects.PNJHubiscommittedtonurturingtheskillsofitsprofessionalswhileensuringcustomersreceivetop-notchservice.Toenhancetaxsavings,theplatformis launchingexclusiveproductstargetingdifferentcustomersegments,offeringsubstantialbenefitssuchasataxsavingofrupees500,000forsalariedindividualsearning30lakhsannuallyand1500,000for businesseswithaprofitof60lakhs.Withover2000croresinpotentiallegaltaxsavings,PNJHub'sexpertguidanceempowersbusinessestostreamlinetheir financeseffectively. Inadditiontoitstax-savingproducts,PNJHubextends itsservicestoincludebusinessrestructuringassistance, aidingbusinesseswithtaxrebatesandvarious facilities.Theplatformalsooffersassetmanagement support,ensuringend-to-endassistanceforcustomers' businessneeds.Staytunedformoreupdatesonthese exclusivebenefitsinupcomingeditionsofBusiness InnovationMagazine. 15

  16. IMPACTOFLIFESTYLEON “Healthisastateofcompletephysical,mentalandsocialwell-being,andnot merelytheabsenceofdiseaseorinfirmity."-WorldHealthOrganization“ Thelifestyleofanindividualcanhaveasignificantimpacton theirhealth.Unhealthylifestylechoices,suchassmoking, drinkingalcohol,eating unhealthyfoods,and notexercising, canleadtoavarietyofhealthproblems,includingobesity, heartdisease,diabetes, and certaintypes of cancer. On the otherhand,healthylifestylechoices,suchaseatinga balanceddiet,exercisingregularly,andavoidingtobacco andalcohol,canhelptoreduce the riskof developing these andotherhealthproblems. Avoidingsmokingandexcessivealcoholconsumptioncan alsohelptoreducetheriskoftheseconditions.Getting enoughsleepisalsoimportantforoverallhealthandwell- being.Makinghealthylifestylechoicescanalsohelpto improvementalhealth.Eatingabalanceddiet,exercising regularly,andgettingenoughsleepcan helpto reducestress andimprovemood.Inconclusion,makinghealthylifestyle choicesisessentialformaintaininggoodhealthandwell- being.Eatingabalanceddiet,exercisingregularly,avoiding smokingandexcessivealcoholconsumption,andgetting enoughsleepareallimportantfactorsinmaintaininggood health. Lifestyleisawayusedbypeople,groupsandnationsandis formed in specificgeographical,economic,political,cultural andreligioustexts.Lifestylereferstothecharacteristicsof inhabitantsofaregioninaspecialtimeandplace.It includesday-to-daybehavioursandfunctionsofindividuals injobs,activities,funanddiet. Millionsofpeoplefollowanunhealthylifestyle.Hence,they encounterillness,disabilityandevendeath.Problemslike metabolicdiseases,jointandskeletalproblems, cardiovasculardiseases,hypertension,beingoverweight, violenceandsoon,canbecausedbyanunhealthylifestyle. Therelationship betweenlifestyleandhealthshouldbehighly considered. Inrecentdecades,lifestyleasanimportantfactorofhealth ismoreinterestingtoresearchers.According toWHO, 60%of relatedfactorstoindividualhealthandqualityoflifeare correlatedto lifestyle Poor lifestylechoicescanleadtoarangeofhealthproblems, including obesity,heartdisease,stroke,diabetes,andsome formsofcancer.Theseconditionscanhave aseriousimpact onqualityoflifeandcanevenbefatal.Makinghealthy lifestylechoicescanhelptoreducetheriskofdeveloping theseconditions.Eatingabalanceddietthatislowin saturatedfat,salt, andsugarcan helptomaintain ahealthy weightand reduce the riskof obesity. Regular exercisecan helptoreducetheriskofheartdisease, stroke,and diabetes, aswellashelpingtomaintainahealthyweight. 16EntrepreneurFirstDec2023

  17. TIPSTOSTAYHEALTHY 1.Eatabalanceddiet:Eatingabalanceddietisessentialforstayinghealthy.Makesuretoincludeplentyoffruits,vegetables, wholegrains,andleanproteinsinyourdiet. BESTTHINGSYOUCANDOTOIMPROVEYOURHEALTH Youcanmakegoodchoicesconsistentlyandradicallyimproveyour mental,physicalandemotionalhealth. Hereare thekeylifestylestrategies tofocus on eachday tooptimise yourhealthand happiness. 2.Exerciseregularly:Regularexerciseisimportantfor maintainingahealthyweightandreducingtheriskofchronic diseases.Aimforatleast30minutesofmoderate-intensityphysical activityonmostdaysoftheweek. GetOffSugarandEatProtein,healthyfats,veggies,berriesand herbs. GetdailysunshineandoptimiseVitDto60-100. Moveyourbody andlift weights. Optimiseyoursleep Love,Encourageandpray forpeople. 3. Get enoughsleep:Gettingenoughsleepisessentialfor physicalandmentalhealth.Aimfor7-9 hours ofsleepeach night CREATINGHEALTHYBALANCE CreatingHealthyHabits.[Thisisjustan example] Besuperclearonthenewhabityouwanttocreate.i.e.takemy lunchto work3daysperweek. Makeaspecificplanforwhatyouwilldo.I.e.OnSunday,Iwill prepare3lunchestotaketoworkonMonday,Tuesday& Wednesday. Createanenvironmentthatsupportsthehabit.i.e.have ingredientsinthefridgebeforeSunday&haveappropriatelunch containers. Well,Done!Rewardyourself.i.e.recordtheamountof$$/ rupeesyousaveonlunches andbuyyourself something niceat the endofthemonth! 4.Managestress:Stresscanhaveanegativeimpactonyourphysicalandmentalhealth.Makesuretotaketimetorelaxandpractisestress-managementtechniquessuchasdeepbreathingand meditation. 5.Avoidunhealthyhabits:Unhealthyhabitssuchassmoking,excessivealcoholconsumption,anddrugusecanhaveanegativeimpactonyourhealth.Makesuretoavoid thesehabits. 6.Practisegoodhygiene:Practisinggoodhygieneis importantforpreventingthespreadofgermsandillnesses. Makesuretowashyourhandsregularlyandavoidtouchingyourface. REMAINDER!! The particularremainder ofmybesteveryday livingwillcertainly endupbeingputinto makingthemostoftheparticularsmallish items,havingfunwiththeactualpeopletoday,whichIjust absolutelyadore, andadditionally makingthe mostofthe actual timeperiodIjusthavegotdeparted.Ijustshouldmakeaneffort tohelpyouliveafabuloushealthierlifestyle,havingtopay close upparticular attentiontohelpyou with mypersonaleatingplan plusexercise. Everyoneshould certainly take a lookat brand-new sites,tryout brand-newmatters,andalsoexperience innovation. Youshouldcertainlymakeanefforttohelpyougetafabulous beneficialway intheparticularworld,nomatteriftheapplication endsupbeingbymeansofvolunteering,donating,ormaybe reallysimplyjustsimplybeingafabulousgreatfriend. Youcertainlymakeanefforttohelpyoulivelife,afabulous existencewhichiscertainlyfilledupwithhelpofjoy, contentment,inadditiontopeace.Ijustshouldcertainly makean efforttohelpyoutakepleasureineverysinglemomentintime, andeventohelpyoutakepleasureineverysingle workingday, mainlybecausethatisnormallyafabulousreward. Try tomake an effort to help you takepleasure in lifespan,and alsotohelpyoutakepleasureinmepersonally,forthereason thatthatiscertainlytheactualmainmethodtohelpyou genuinelytake pleasureinanyremainderassociatedwithmybest life. HEALTHCHEATSHEET Basichealthprioritiestoachieveyourphysicalandmental goals.Nutrition,keyvitamins/nutrientsandlifestyleareall connectedwitheach other. Sunlight Lifting Walking Sleep Water Magnesium Omega-3 Collagen Creatine VitaminD/K2 Focusedwork, socialinteraction,life-supporting partner/family/friendsetc,cantransformyourlife. Dec2023EntrepreneurFirst17

  18. THETIDEOFCHANGE-SATI ENTERPRISES REGARDINGSATIENTERPRISES "SatiEnterpriseswasfoundedin1975bySunilandPunith JalaninMangalore(Karnataka,India)startedwithone truck,andhassinceexpandedtoafleetofover100.The organizationspecializesinbulkliquidlogistics,pioneering stainlesssteeltankertransportforspecialtychemicals. Theirmissionistoprovidesecureandefficient transportationsolutionstochemicalmanufacturers." BACKBONEOFTHEFIRM SatiEnterpriseshasbeenoverseenby3keyfiguressince 1975.SunilJalan,oneoftheco-founders,hasplayeda pivotalroleinthecompany'sgrowthwithhisextensive experienceandvision.PunithJalan,theotherco-founder, hasbeenanessentialfigureinthecompany'sjourney, providingleadershipandcommitment.PrateekJalan,who joinedtheorganizationin2013,broughtafresh perspectiveandexpertiseintechnologyand modernization.Astheprincipalexecutiveofficer,hehas significantlycontributedtothefirm'sgrowthwithhis forward-thinkingapproachanddedicationtoinnovation andsomeessential strategies." CLIENTSOFSATIENTERPRISES SatiEnterprisesservesadiverseportfolioofclients, includingsomeofIndia’slargestchemicaland petrochemicalmanufacturingcompaniessuch as: Reliance,IndianOilCorporation,BharatPetroleum, HindustanPetroleum,BASF,SIKA,MasterBuilder Solutions,FosrocChemicals,MapeiConstructions,Asian Paints,Jindal,Wipro,Federal-MogulGoetze,AkzoNobel, MRPL. Inadditiontospecializinginspecialtychemicals,Sati Enterprisesalsocaterstothefood-gradechemicals industry, with clients thatinclude: EcovinalInternational NeoFoods UnitedBreweries KhodayIndustries Thecommitmenttodeliveringsecureandefficient transportationsolutionshasearnedSatiEnterprisesthetrustoftheiresteemedclients. PunithK.Jalan FoundingPartner PrateekP.Jalan ExecutiveOfficer 18EntrepreneurFirstDec2023

  19. WHAT MAKESSATIENTERPRISES STANDSUNIQUE? SatiEnterprisesisatrailblazinglogisticscompanywitha historyspanningoverfivedecades.Asapioneer,the companyintroducedstainlesssteeltankersforspecialty chemicaltransportation,settingthestandardforthe industry.Withauniquehybridmodelcombiningowned andleasedvehicles,SatiEnterprisesoffersflexibilityand scalabilitywhilemaintainingqualitycontrol.The TRENDSANDCHALLENGES Inthelogisticsindustry,thereisagrowingtrendof aggregatorsenteringthemarket,oftenwithalimited understandingoftheon-groundcomplexities.Whiletheir entryaims todisrupt analreadydisorganizedsector, italso presentsbothopportunities andchallenges. SatiEnterpriseshasdemonstratedremarkableresiliencein thefaceofmarketcrashesandpandemics,thankstoits steadfastcommitmenttoitsprinciplesandideals.The companyprioritizesqualityandtimelinessinitsservices, whichhasallowedittocultivateenduringclient relationshipsandovercomethesechallengeswith unwaveringdetermination. company'snationwidepresenceensuresseamless transportationsolutionsacrossIndia.Byinvestingin cutting-edgemachineryandequipment,SatiEnterprises staysattheforefrontofindustryadvancements, guaranteeingefficientandsecuredeliveries.The company'shighlytrainedanddedicatedworkforceisthe backboneofitssuccess,providingexceptionalservicethat distinguishesitfromcompetitors.SatiEnterprises' commitmenttointegrity,reliability,andcustomer satisfactionhasearneditanunparalleledreputationinthe industry." REGARDINGTHEKEYPERSON’S PERSPECTIVE Success,fromtheperspectiveofthekeyperson,isthe realizationofagrandvisionrootedinSatiEnterprises' distinguishedlegacyoffivedecades.Theorganization aspirestocontinueitsjourneyofexcellenceand innovationinlogistics,cementingitsnameassynonymous withlogisticsinIndia. GOALANDVISIONOFTHECOMPANY "AsSatiEnterprisesiscelebratingitsremarkable50-year journey,theorganizationismainlycommittedto continuingitslegacyofexcellenceandinnovationin logistics.Thecompanyaimstofurtherexpanditsservices, embracesustainablepractices,andserveitsclientswith unwaveringdedication.SatiEnterprises'visionistoreach newheights, setting thestandardforthe next generationof logisticsproviders,whileupholdingthecorevaluesthat havedefinedthecompanyforfive decades." Toachievethisgoal,diversificationiskey.The organizationenvisionsexpandingitshorizonsintonew andunchartedterritories,embracingchallengeswith unwaveringdetermination.SatiEnterprisesaimsto becomeahouseholdnameinthelogisticssector, recognizedforexcellenceandinnovation.However,true successtranscendsthebusinessrealm.It'saboutweaving anenduringlegacythatresonatesthroughgenerations,anamethatlingersinthecollectivememory. Vision-Mission:Intheyear2023,SatiEnterprisesison tracktoachieveseveralkeymilestones.Theorganization isdoingitsbestaswellandtheyaretrulycommittedto becomingdebt-free,havingalreadyreduceditsdebtby 90%.ByMarch2024,SatiEnterprisesisaimingto eliminateitsremainingdebtentirely.Additionally,the organizationisactivelyworkingtoreducetheaverageage ofitsfleetfrom7yearsto5years,ensuringthelatestin technologyandsafety.Aspartofitshybridmodel,Sati Enterprisesisexpandingitsvendornetwork,enhancingits capacity,andprovidingevenmoreflexiblesolutionsfor itsclients.Notonlythis,thecompanyisequallyfocusing onadaptingthe new technologies.” Theorganization'scommitmentgoesbeyondprofit margins;itstrivestoaddvaluetoitscommunityand nation,contributingtotheirgrowthandprosperity.In essence,successisaboutcreatinganarrativeoftriumph thatisetchedinhistory,alegacythatthecompany,as custodianofitsheritage,willproudlyuphold." Dec2023EntrepreneurFirst19

  20. ABLIONIT-SIMPLIFYANDSTARTYOURCLOUD-IT-SOFTWAREJOURNEY ABLIONissituatedinaquainttowninWestBengal,closetoKolkata.Despitethecity'sproximity,thelocalITindustryhasstruggledtothriveduetoKolkata'soverwhelminginfluence.However,Mr.Pratiktookaboldstepandestablishedatechcompanyinthissmalltown.Hefacedsignificantchallengesinbuildingaskilledworkforcesincemostpeopleaspiredtoworkfor largercompaniesinKolkata.Nevertheless,heperseveredwithateamoflike-mindedindividuals,andovertheyears,hehasmanagedtobuildahighlycompetentteamofexperts,eveninthis smalltown. CONCERNINGABLIONIT ABLIONisanITserviceprovider,theymainlywork oncloudapplications,software,andapp development.Theystartedtheirjourneyin2004in Burdwan,WestBengalandsincethentheyhave doneovermorethan1000projectsin 26countries. SpecialtiesincludeWebDesigning,Web Development,MobileDevelopment,ITConsulting, GraphicsDesigning,DigitalMarketing,andCloud Applications. 20EntrepreneurFirstDec2023

  21. BRANDSTHATWORKEDWITHABLIONIT SERVICESOFFERED Ablionisawell-knownwebdesignandapplicationdevelopmentserviceproviderbasedinBurdwan,India.Theyareabletoexecutecomplexprojectsatcompetitivepricesthankstotheirglobalstrategyandwiderangeofservices.Regardlessofthesizeorcomplexityoftheproject,Theteamhastheknowledgeandexperiencetodelivertop-notchsolutions. • Smallcase • Vodaphone • Orikam • NewYorkKidsClub • Khaitan • SadadBank(Qatar) • Shemford • LalbabaRice • CareersourceFlorida • BurdwanUniversity • LordsMarkIndustries • WEBAPPLICATIONS: • Astheleadingcloudapplicationservice providerinBurdwan,theyhaveestablisheda roadmaptobuildadvancedandpowerfulcross- platformwebapplications. Theirwebdesign teamisinstrumentalinthisachievement, makingthemapreferredchoiceamongtheir competitors. • MOBILEAPPS: • Ablionhasa proventrackrecordin delivering cutting-edgesolutionstotheircustomersas theleading mobileapplicationdevelopment companyinBurdwan.Theyarecommittedto providingsimpleandadvancedmobile developmentservicesthatmeetthe requirementsofpeopleandorganizations. PIONEEROFABLIONIT ThefounderofthecompanyisMr.PratikDutta.He isthedirectorofthecompany.Mr.Duttacamefrom anengineeringbackgroundandremaineda technicaldirectorformanyyears.Herecently screenedovercorestrategicandplanningroles, andmentoredfutureteammemberswithhis experiencesotheycandrivethegrowthofthe companytoanewlevel. • DIGITALMARKETING: • AsasoftwarecompanybasedinBurdwan,AblionknowswelltheimpactofSEOanddigitalmarketingservicesonthesuccessofabusiness.That'swhytheyofferawiderangeofservices,includingonlineadvertisingandstrategicplanning,tohelptheirclientsachievetheirgoalsinthisrapidlychanginglandscape. TWIB:TRANSFORMINGFIELDSALES WORKTHROUGHTECHNOLOGY Twibisanapp/productthatrevolutionizestheway fieldsalesrepresentativeswork.Itallows salespeopletoorganizetheirwork, salesvisits, attendance,andexpensespeerlessly.Twibprovides managerswithacentralizedplatformtomonitor salesreps'visits,attendance,andtasks,leadingto increasedproductivityandprofitability.Italso eliminatestheneedforpaper-basedprocesses, reducingcosts,andimprovingsustainability.Twib isapowerfultoolthatstreamlinesworkflows, enablingsalesrepstofocusonbuilding relationshipswithcustomersandclosingdeals. PRATIKDUTTA Director,ABLION IT 21

  22. WithTwib,salesrepscanprioritizetheiractivities, tracktheirattendance,logtheirworkinghours,and monitortheirprogressagainsttheirsalesquotas. Thisreal-timefeedbackandinsightsintotheir performancehelpthemachievetheirtargetsand goalseffectivelyandefficiently.Theapp'suser- friendlyinterfaceandpowerfulfeaturesmakeit easyforsalesrepstouse,improvingtheiroverall experience. THEGAMEPLANADOPTEDBYALBION Theyarecurrentlyworkingonaproblem-solving approachfortheirclients,sotheydon'tsell anythingtothecustomers,ABLIONaimstosolve theirbusinesschallengeswithtechnology. OFFICESPACE AtABLION,everyoneislikeasmallfamily,sothe workingenvironmentisquitefriendlyand cooperative.Inaddition,ABLIONisacompany wheretheyvaluecontinuousimprovementand devotemostoftheirresourcestolearningand improving. RECOGNITIONS Twibgotselectedasthe“QualityChoiceTop RankedSolution2020”byCrozdesk. SoftwareSuggestawardedTwib “CustomerChoice2022”award. Twibgottherecognitionofthe Usability”awardfromFinancesOnline withthe “Premium • COREVALUES: • Commitment:Keepingourcommitment,no matterwhat.Deliveringonourpromises Long-term:Actionstowardslong-term vision&customerrelationship.Weplan andbuildforthelongterm. • Teamwork:Treatingeveryonewithrespect anddignity.YourTeamisyourstrength& weaknessboth. • Constantimprovement:Learningandmove towardsgreatnesswithanopenmind. • Enjoyyourwork:Bepassionateaboutyour work.Thesatisfactionofcreationand completionisarewardinitself. BidyaalyGotawardedthe“StarBeginner Software”bySoftwareSuggest. BLUEPRINTANDBREAKTHROUGH(s) OF THE COMPANY Themissionistohelpbillionsofpeopleimprove theirbusinessesbycreatingITsolutionsforthem. ABLIONITprimarilyworkswithinternational clientsandusestheirexpertisetocreate technology-basedcloudsolutionssotheycan leveragethebenefitsoftechnologyintheir businesses. JOURNEYAHEAD 2023hasturnedouttobeadifficultyearfor business,withtheeconomicdownturnandpost- covid,theglobalbusinessscenarioisnotvery promising,butABLIONITisfocusedontheirgoalof providingthebestsolutionfortheircustomers. Thebeliefininnovation,dedication,andhardwork drivesthemtoentertherealityoftheirclient's business,promisingresultswithgreatenthusiasm. ABLION’sunmistakableaspectofrapidlyrethinking tobettermeettheircustomers'changingneedsis ABLION'sprimarygoal.Thededicatedteamisthe mostimportantasset,combiningdiverse capabilitiesfromdomainexpertstotechnology techniciansandsolutionsarchitects.ABLION They'reworkingonafewideasforAI-relatedSaaSproducts,ABLIONITishappytoworkonthemandusetheseproductstohelpmorecompanies. expertsworkasateamtomaintainaperfect workingenvironmentwhereeachteammember feelssatisfiedandrespected. RECOMMENDATION TOTHEREADERS Mr.Pratiksaid,“Hepersonallybelievesinlong-termsuccess,andovertheyearshehasseenresultsandprofits,sonomatterthesituation,trustthatifyougiveyourbest,thingswillgetbetterandyouwillbesuccessful.” 22EntrepreneurFirstDec2023

  23. LETUSBEYOUR FINANCIAL ADVISOR WEARETAXEXPERTS,DEALINGFOR TAXATIONSERVICESOFSALARIED INDIVIDUALSFROMLAST 15YEARS. SERVICES WehelpinTaxRefundServices SubstantialScopeisstill availableforRefund Wehave93%SuccessRate ZEROTAX FOR Salaryupto30lacs INVESTMENT PLANS Onestopforallyour investmentneeds. Guaranteed8%returnson investmentplans. PARAS MITTAL FINANCIALADVISOR parascs@gmail.comwww.pnjhub.in CALLUSFORMOREINFO +919971002715

  24. INSTITUTE ASIANCANCER RevivingHopes... "TriumphoverTumours: Asian Cancer Institute,aCancer Hospitallikenoother" ABOUTTHEASIANCANCERINSTITUTE AsianCancerInstituteCumballaHillHospitalisastate-of- the-artfacilitywithateamofexperiencedhealthcare professionalsandmoderntechnologytoprovide comprehensiveandadvancedmedicalcaretoitspatients. It'salsoaccreditedbytheNationalAccreditationBoardfor HospitalsandHealthcareProviders(NABH),whichindicates thatthehospitalmeetshighstandardsofqualityandsafety inpatientcare.It'sgreattoseethatthehospitalis committedtoprovidingpersonalizedmedicaltreatment withahumanetouch. SERVICES OFFERED Itisa specialized fieldofmedicinethatrequiresahighlevelofskillandexpertise.Theteamapproachthatyoumentioned,wheresurgeonsworktogetherwithotherhealthcareprofessionalstodevelopcustomizedtreatmentplans,isacommonapproachincancercare.Itallowsforacomprehensiveandindividualizedapproachtotreatmentthattakesinto account theuniqueneedsofeachpatient. AsianCancerInstitute,Mumbai CancerSurgery/SurgicalOncology Typesofsurgeriesoffered AtACICumballaHillHospital.Theyhaveateamof experiencedandskilledsurgeonstrainedinthelatest surgicaltechniquesfordiagnosing,treating,andmanaging cancer.Theuseofminimallyinvasivesurgicalmethods,as wellasotheradvancedsurgicaltechniques, canhelpto minimizepainandrecoverytimeforpatients.It'salsogreat tohearthatthehospital'ssurgeonsareleadersinthefield ofcancersurgeryandarecontinuallyworkingtodevelop newandinnovativetreatmentsforcancerpatients. It'simportanttohaveaclearunderstandingofthedifferenttypesofsurgeryandtheirpurpose,aswellasthepotentialbenefitsandrisks,inordertomakeinformeddecisions about treatment. 24EntrepreneurFirstDec2023

  25. ABiopsyorDiagnosticSurgeryistypicallyperformedtoconfirm a diagnosis ofcancer.Inthistypeofsurgery,asmallsampleoftissueisremovedfromthebodyandanalyzedtodetermine ifcancercellsarepresent. CurativeSurgeryisusedtoremovethecanceroustumorora portionofthecancerousgrowth.Thegoalofthistypeof surgeryistoremoveallofthecancerouscellsandprevent thecancerfromspreading. StagingSurgeryisperformedtodeterminetheextentofthe cancerandhowfarit hasspreadin thebody.Thistypeof surgerycanhelptoidentifythe stageofthe cancerand determinethemostappropriatetreatmentoptions. PreventiveSurgerymayberecommendedforindividualswhohaveahighriskofdevelopingcertaintypesofcancer.Thistypeofsurgeryinvolvesremovingtissuethatmaybecomecancerous. Dec2023EntrepreneurFirst25

  26. SupportiveSurgeryisperformedtosupportothercancer treatments,suchastheinstallationofaninfusionportfor targetedchemotherapy. ReconstructiveSurgeryisperformedtorestorethebody's appearanceorfunctioningaftercancertreatment.Thistype ofsurgerymaybenecessarytorepairdamageto theskin, breast,orotherbodypartscausedbycancertreatment. PalliativeSurgeryisperformedtorelievethesideeffectsof cancertreatment. Thistype ofsurgerymay beusedto alleviatepain,improvebreathing,ormanageother symptoms. TypesofCancersurgeries It'simportantforpatientstounderstandthedifferenttypes ofsurgicalapproachesthatmaybeusedtotreatcancer,as wellasthepotentialbenefitsandrisksofeachapproach. Minimallyinvasivesurgicaltechniques,ontheotherhand,usesmallerincisionsandspecializedequipmenttoaccessandremovecanceroustissue.Thesetechniquescanoftenresultinlessscarring,ashorterrecoverytime,andalowerrisk ofcomplicationscomparedto open surgery. Opensurgeryinvolvesmakingalargeincisionandremovingallorpartofatumorandsurroundinghealthytissue.Thistypeofsurgeryistypicallyusedwithminimallyinvasivetechniquesforlargertumorsthataredifficulttoreach.While opensurgerymayresultinalongerrecoverytimeandmorevisiblescars,itcanbeaneffectivewaytoremovecanceroustissue. ACICumballaHillHospitalisequippedwiththelatesttechnologyandhasateamofhighlytrainedsurgeonswhoareskilledinperformingminimallyinvasivesurgicalprocedures. JOURNEY Theorganization has undergonesignificantgrowthand expansionovertheyears,andithasestablisheditselfasa respectedproviderofcancercareinbothIndiaandEastern India. AsianCancerInstituteisawell-establishedorganization dedicatedtoprovidingpatientswithhigh-qualitycancer care.Theorganizationoffersarangeofclinicalservices, including medicaloncology,surgicaloncology,radiation therapy,immunotherapy,andtargetedtherapy,as well as clinicalandbasicresearch. It'salsointerestingtonotethattheAsianCancerInstitutehasastrong focus on both inpatientandoutpatientcareandthatitoffersarangeofservicesindifferentlocations.Thisallowstheorganizationtoreachawideraudienceandprovidecaretopatientswhomayhavedifferentneedsorpreferences. It'salsogreattohearthattheAsianCancerInstitutehas beenrecognizedforitsexcellenceincancercareandthatit hasbeennamedtheBestCancerCentreinWesternIndiafor severalyears.Thisrecognitionisatestamenttothehard workanddedicationoftheorganization'sstaffand physicians,andithelpstoensurethatpatientsreceivethe bestpossiblecare. 26EntrepreneurFirstDec2023

  27. CLINICALACTIVITY AsianCancerInstituteprovidesawiderange of cancercareservices topatientsfromavarietyofbackgroundsandlocations.Theorganizationtreatsapproximately4000to5000newcancer patientsannuallyandhasalreadytreatedover30,000newregistrationsandover10,000cancersurgeriessinceitsinception.Thissuggeststhattheorganizationhasasignificantimpactonthelivesofcancerpatients,andisabletoprovidehigh-quality caretoalargenumberof people. GOALS TheAsianCancerInstitute is takinga proactiveapproachto help peopleovercometobaccoaddictionthroughits"TobaccoMinus" program.AccordingtotheWorldHealthOrganization,tobaccouse isaleadingcauseofpreventabledeathsworldwide,andquitting smokingisoneofthebestthingsapersoncandofortheirhealth. The"TobaccoMinus"programsoundslikeacomprehensiveapproachtoquittingsmoking,within-personconsultationswithapsycho-oncologistandasmartphoneappthatcanmonitorauser'scravingsandmoods.Theappcanalsoprovidedailyinspirationandinformationoncopingstrategiestohelpusersquitsmoking. It'salsointerestingtonotethattheAsianCancerInstituteaimsto beareferralpointforoncologycareforbothnationaland internationalpatientsandthatitoffersworld-classcareinIndiaat anaffordablecost.Thiscouldbeparticularlyappealingtopatients whomightotherwisehavetotravelabroadfortreatmentandcould helptomakecancercaremoreaccessibletopeoplewhomightnot otherwisebeabletoaffordit. It'salsoencouragingtohearthattheprogram isdesignedusing insightsfromtheforefrontofbehaviorchangeandtechnology developmentandthatit'satestamenttothepoweroftechnology tohelppeopleleadhealthierlivesmoreeasily. SPOKESPERSON AsianCancerInstituteisundergoingasignificanttransformationwiththeadditionofanewmanagementteamandstate-of-the-artequipment.RenownedoncologistDr.RamakantDeshpande,whowasaconsultantatthehospitalbeforeitshutdown,isnowapartofthenewmanagementteamandbelievesthatthe hospital willbeoneofthe best medicalsetupsinthearea. Dr.Deshpandenotesthatthehospitalwilloffertertiarycareand focuson keyspecialties,includingcancercare.Thehospitalwill haveaspecializedteamofdoctorsfromACI,whichsuggeststhat theorganizationiscommittedtoprovidinghigh-qualitycancercare to patients. Overall,the"TobaccoMinus"programisacommendableeffortto reducetheburdenoftobacco-relateddeathsandimprovethe qualityoflifeofpatients.It'simportantforhealthcareprovidersto offersupportandresourcestohelppeoplequitsmoking,andthis programseemslikeagreatwaytodojustthat. AWARDWINNERS ThreedoctorswerehonoredwiththePadmaShriawardfortheir outstandingcontributionsintheirrespectivefields.Therecognition theyreceivedisatestamenttotheirhardworkanddedicationto improvingthehealthandwell-beingoftheirpatients. It'sgreattohearthatthehospitalisnowoperatinginfullswing andisdedicatedtoprovidingthefinestcareandbestfacilitiesto patients.Withtheaddition ofanewmanagementteamandstate- of-the-artequipment, it seemsthattheAsianCancerInstituteis well-positionedtocontinueitsmissionofprovidingexcellent cancercaretopatients. Dr.RamakantDeshpandehighlyrespectedfiguresinthemedical community,andhiscontributionstothefieldofoncologyare particularlynoteworthy. It'sgreattoseethattheywererecognizedfortheirachievements andhonoredbytheAsianInstituteofOncology.Thisrecognition notonlyhighlightstheircontributionsbutalsoinspiresothersto followintheirfootstepsandstriveforexcellenceintheirrespective fields. Dr.Deshpande'sexpertiseinoncologyhashelped toimprovethe treatmentoptionsandoutcomesforpatientswithcancer.Hiswork inthoracoscopicsurgeryandhiseffortstointroducethistechnique attheTataMemorialHospitaldemonstratehiscommitmentto providingthebestpossiblecareforhispatients. DR.RAMAKANTDESHPANDE Chairman-AsianCancerInstitute Dec2023EntrepreneurFirst27

  28. ATTRACTING SUCCESS SelfConfidence Selfconfidenceisthemostimportantkeytowardsattracting success,onewhenconfidentintheirownskinandwhatskillsthey masterhaveahighchanceofattractingsuccessmorethanpeople wholackconfidencedo.Lowself-esteemandlowself-confidence aretwoofthe mostcommonreasonsfor struggles. Thesetwoissues are the root ofmanyproblemsthatmanifest themselvesbeneaththe surfaceandimpactthequalityof life,well-being,andpersonaland professionalsatisfaction,inadditiontobeingthereason whymany peoplefailtosetandachievetheirlifegoals.Therearesome typicalphasesobservedinthelastfewyearswhileworkingwith peoplewhodecidedtoovercometheirproblemsonceandfor allin the processofovercoming these issuesand movingfromself-doubt toself-confidence.Increasingyourself-awareness,challengingyour self-beliefs,clarifyingyourself-identity(whatyou believe tobe true aboutyourself),andevaluatingyourown performance. Communication Communicatingyourthoughts easily and in awaywhere peopleget exactlywhatyouaretryingto convey whilebeing self confident isa greatsteptowardsattractingsuccess.Peoplearemorelikelyto openuptothosetheytrust.Ifsomeone believes you're trustworthy, they'llbemorelikelytospeakfreely,whichmeansthelinesof communicationwillbeopenandclear.Inthesameveinastrust, honestyandtruthfulnessareessentialforeffectivecommunication. Someonewillbemorereceptive to whatyou say iftheycantrustyou totellthetruth.Itpromotesgenuineinteractionsandthe maintenanceofhealthy, happyrelationships. Listening Justascommunicating,listeningis alsoequallyimportant.Listening won'tcomelookingforyou.You'll havetolookfor it.Thesolution?Self- ManagingTime “Timeisyourmostpreciousresource”writes BrianTracy.“It is the most valuablethingyouhave.Itisperishable,itisirreplaceable,and itcannotbesaved”.Realizingthattimemanagementiseverythingcanhelptoputthingsintoperspective.Youcould,forexample,spendtheentiredaywatchingNetflix.However,thattimecouldhavebeenbetterspentexercising,reading,learninganew skill,visitinganoldfriend,ornetworking.Managingtimeisanothersteptowardsuccess;ifyouprioritizeyourchoresand manageyourtimeaccordingly,you'llbeonestepclosertosuccess.Itiscriticaltounderstandwhichaspectsofyourlifeshouldcomefirstandwhichshouldcomelast.Managingtimealsoimpliesfocusingmoreonthethreeitemsatthetopofyourprioritylistandensuringthatminorinconveniencesinthelastitemsdonotcauseyoutolosetimeonsomethingmoreimportant. study.Agoodlistenercan communicatewellashe/sheis carefulaboutwhat thecommunicator istryingtoconveyclearly.Also listeningisimportantbecausemany peoplebelievethatbecausetheyare older,morequalified,and havemore experience,theyautomaticallyknow morethan the otherperson.Inreality, thisisnotalwaysthecase.Other people withdiverseexperiencesand differentpointsofviewmaybejust asknowledgeableasyou.Yourjobis tokeepanopenmindtoother people'sinput,considerit,and acceptitifitisconsistentwithyour reasoning.As BruceLeeputit,before youcanacceptnewinputintoyour cup,youmustemptyit.Otherwise, it willoverflow. 28EntrepreneurFirstDec2023

  29. Consistency Youmighthaveheardofpeopleusuallysayingthat“Consistency is thekey”wellyeahitis.Being consistentinwhatyoudoisagreat step towardssuccess.For example toloseweight,Ineedto exercise ona regular basis, notjustonceinawhile!Thisistruefor almost any othergoalordesired outcome.Itiscriticaltodosomethingonaconsistentbasis,ratherthan justwhen youareinspiredormotivatedto doso.YoumayhaveheardthefamousHareandTortoisestory,inwhichtheharecouldnotwindespitehavingasignificantadvantage overthetortoise.Ontheotherhand,thetortoise,withhisperseveranceandconsistency,persistedandgavehisall.Imagine ifthe tortoise hadstoppedinthemiddleoftheraceinsteadoffinishing!Whatfactorsdoyou believehelpedthetortoisewintherace? Thetortoiseeventuallywonduetoa lack ofconsistenteffort. Punctuality Beingdedicatedandpunctualtowardsthejob givenhelpsyougrowtowardssuccess. Forexample,ifyou setupatimetableandfollowitwithoutfailandwithpunctuality, youhaveahigher chanceofachievingyourgoal.According tostudies,people who arepunctualtendtobeTypeApersonalitieswho perceivetimedifferentlythan TypeB,ormore laid-back,personalities.Accordingtoresearch,TypeA people perceiveaminutetolast58seconds,whereasTypeB peopleperceiveittolast 77seconds. Thatmaynotseemlikemuch,butitrepresentsa30percentdifference.So,extrapolatingequatestoaseven-hourdifferenceoverthecourseofaday. Thatcould explainwhyTypeApersonalitiesrarely wastetimeandalways wishfor morehoursintheday.Intermsofpunctuality,thismeansthatthevalueplacedon timevariesgreatlyfrompersontoperson.Yes,it'sjustperception,asthere'sno Theeinstein-likerelativistictime warp isbeingcreated,butthatperceptiondefinitelyshapesour attitudesabout time. Empathy Empathyisbeingawareofhowothers feel and understanding their needs.It is theability to connectwithothers andfeel compassion for them.Thisskillis essentialinyourpersonallife,butit shouldalso bepartofyourprofessionallife.Empathyimprovesyourinteractions withyouremployeesbecauseitleadstobettercommunication. Bettercommunicationleadstobetterresults.Empathyisa componentof emotional intelligence, which is essential for effective leaders.Emotionallyintelligentleadersaremoreself-awareand can managerelationshipsmorefairly,leadingthemtowardssuccess. Honesty Iunderstandwhatyou'rethinking. What rolecan honestyplayinmysuccess? Whenyou'rehonest, peoplerespect you more, and thatwillget you far. I'vealwaysvaluedhonestyasa corevalue, andIencouragethekidsIworkwithtodothe same.Honesty entailsmorethanjusttellingthe truth;italsoentailsbeingtruetooneself.For exampleifyouaregivenalotofworkbyyour bossandyouarenotabletoprocessitbutstill trytodragitandputineffortkeepingyour healthatstake,youshouldtellthemthat, despiteyoureffortstocompleteeverytask assignedtoyou,youfeeloverburdened.You canthensuggestsomeotherpeoplewhocould assistyouwiththesetasks,orperhapsthereisa waytocompletethemall.Youarenot admittingthatyou arenot goodat yourjob by being honest withyourboss.You'readmittingto beinghuman.Tryit.I'mconfidentthatifyou phraseeverythingcorrectly,you'llgetresults. Attractingsuccess is a piece of cake if you followimplementthese basicstepsinyourlife.Beempathetical,honestandpunctualnot justtoattractsuccessbutalsotoliveagoodlife,andyounever knowyou’llultimatelyattractit.Justdowhatfeelsright! 29

  30. Mr.LaxmikantKathare FounderofImprosys,whodeveloped aproblem-solvingandsystem-oriented workculturein theorganization witha primaryfocuson customer satisfaction. “AlloftheteammembersworkingwithImprosys have decadesof experienceinlogistics,3PL,andmanufacturingindustries. Improsyscombinesstate-of-the-arttechnologywithdecadesof expertknowledgeinwarehousemanagement,logistics,and supplychainprocessestodeliverthefunctionalitythatwill impactclients'bottomline.Improsysisafast-growing organization workingontheprinciplesofleanmanagement.Itis certifiedwithQualitymanagementstandardsISO9001:2015and InformationSecurityManagementstandardsISO27001:2013. ImprosyshasbeencertifiedforCMMIMaturitylevel5”.Toknow moreaboutthisfirm,read thedetailedarticlebelow; Founder,Improsys ImprosysoffersconsultingservicesfortheImplementation andtrainingofLean,Kaizen,5S,SixSigma,TPM,POKA- YOKE,SMED,SPC,APQP,PPAP,MSA,andChange management.ItalsohelpsorganizationstodoValueStream MappingbyusingTimeandMotionStudy,Workstudy, ApplicationofMOST,etc.Thecompanyhasdesignedand developedhouseSoftwaresuitswhichinclude:ERPSoftware, ProductionMonitoringsoftware,QualityMonitoringsoftware, WMSsoftware,PPCsoftware,Projectmanagementsoftware, Customercomplaintmanagementsoftware,APQP/PPAP Software,SPCsoftware,MSASoftware,Changemanagement software,DocumentManagementSoftware,Audit PROLOGUE&BACKBONEOFIMPROSYS ImprosysisIndiabasedproductivityandquality solutionproviderworkinginthedomainof manufacturing,supplychainmanagement,and logisticssector.Improsysisheadquarteredinthe cityofPune(Maharashtra,India)andprovides servicesinbusinessconsulting,corporatetraining, andsoftwaredevelopmentwithaspecialfocuson productivity,quality,anddeliveryimprovements resultinginbottom-lineimprovementforclients andimprovement in client customersatisfaction. managementsoftware,Budgeting,Costingandcostcontrol software,taskmanagementsoftware,CRMsoftware,POS Billingsoftware.Whiledesigningsoftware,Improsyshasa specialfocusonmeetingcustomerobjectivesofproductivity, quality, and value improvementacrossthe supply chain. 30EntrepreneurFirstDec2023

  31. Mr.LaxmikantKathareisthefounderofImprosys.Heis aProductionengineeringgraduatewithapost- graduationinManagement.Hehasmorethan25years ofexperienceleadingtechnicalandbusinessexecutive teams. His expertisein Manufacturing sciencecombined withManagementsciencehashelpedmultiple organizationstoimprovetheirbottomlinebyusing Improsysconsulting,training,andsoftwareservices.His visionarypoliciesatImprosyshavehelpedImprosysto createauniquebrandinthemarketasaSolution providertobusinessproblems.Mr.Laxmikanthas developedaproblem-solvingandsystem-orientedwork cultureintheorganizationwithaprimaryfocuson customersatisfaction. SuccessofImprosyscanbemeasuredbasedonits satisfiedcustomerbaseacrossdifferentcountries and businesssegments.Improsys couldreachto top 10serviceprovidersacrosstheglobeonfoundation ofcustomersatisfactionwhichisresultedfrom strong support processeswhichhasresultedinhigh rankingonvariouscustomersatisfactionmetrics Theresultofsatisfiedcustomerfeedbacksurveyed byindependentUSbasedMarketResearch agencieshasresultedinImprosysbeingrankedin listofGlobalManufacturingInventorySoftware MarketTop10Players2020asoneoftheKey playersinrecentyearsinManufacturingsegments. Workingatmosphere:Employeefriendly,learningwork centerdevelopedbyMr.LaxmikantatImprosyshas helpedtodevelopandretaintalentinCompany.Mr. RavirajDeshpandebringsmorethan15yearsof experienceinmanagingcustomersuccessand satisfactionandhandlingtechnologyteamsfor customizeddevelopmentandimplementationof softwaresolutionsforthecustomer.ImprosysBusiness developmentandcustomerrelationshipteamarewell takencareofundertheleadershipofMr.Amey Bhawsar whohasmorethan10yearsofexperienceindesigning innovativecustomer-centriccampaignsforcustomer acquisitionandcustomersupport. Domain,whichmakesimprosysto standuniqueintheindustry: 1.ImprosysFocusonPeople,theirlives,their work,andtheirDreams. TheImprosysUserExperienceteamworksto discoverpeople'sactualneeds,includingneedsthey cannotalwaysarticulate.Armedwiththat information,Improsyscreatesproductsthatsolve real-worldproblems.ImprosysusesPDCA methodologytoimplementsoftwaresolutions, methodologyfocusesonuserexperiencesandfine- tuningsoftwareapplicationsaccordingly. 2.AtImprosysEverymillisecondcounts. Nothingismorevaluablethanpeople'stime. Improsyspagesloadquickly,thankstoslimcode andcarefullyselectedimagefiles.Themost essentialfeaturesandtextareplacedintheeasiest- to-findlocations.Unnecessaryclicks,typing,steps, andotheractionsareeliminated.Improsysproducts askforinformationonlyonceandincludesmart defaults.Tasksarestreamlined. REGARDINGCLIENTS&SPECIALITYOF THEIRDOMAIN Improsysprovidessoftwareservicestoimplement,host, andmaintainprofessionalandapplicablesoftware solutions.Ithasservedover150+clientsinvarious locationsacrossIndia,andMiddleEasterncountrieslike Algeria,UAE,Bahrain,Sharjah,Kuwait,Oman,and SaudiArabia.Improsyshasalsoprovidedsoftware servicesintheSouthEastAsiancountriesofThailand. Withmorethan10yearsofexperienceinservingvaried satisfiedclientsrangingfromSMEtoMNC organizations,Improsys'sclientbaseislocatedin differentpartsoftheglobe.Inmultiplecountrieswith multiplelanguages,theImprosysteamhasvast experienceinfine-tuningsystemsolutionsforlocalized businessandculturalrequirements. 3.ImprosysBelievesSimplicityispowerful. Improsysdoesnotsetouttocreatefeature-rich products;itsbestdesignsincludeonlythefeatures thatpeopleneedtoaccomplishtheirgoals.Ideally, evenproductsthatrequirelargefeaturesetsand complexvisualdesignsappeartobesimpleaswell aspowerful. Improsys’smajorclientlistforConsulting,Training, and softwareincludesTataPowerLtd,BirlaPrecisionTools, L&THydrocarbon,IndianRailway,WelspunIndiaLtd, KSBPumpsLtd,HayaWaters,MMBGroup,AlBustan AlKhiljiKuwait,NiktishEngineeringandFiltrations, MicroIndia,ShivOmBrassLtd,IglooFreshnessFoods Ltd, etc. Improsysteamsthinktwicebeforesacrificing simplicityinpursuitofalessimportantfeature. Theirhopeistoevolveproductsinnewdirections insteadofjustaddingmorefeatures. Dec2023EntrepreneurFirst31

  32. 5.ImprosysDaretoinnovate. Designconsistencybuildsatrustedfoundationfor Improsysservices,makesuserscomfortable,andspeeds uptheirwork.Butitistheelementofimaginationthat transformsdesignsfromho-humtodelightful. 10.Improsys Adds a humantouch. ImprosyscustomerSuccessteamasksforfeedbackand actsonthatfeedbackfordeliveringthebestpossible improvementsasperuserexpectations.Itunderstands theenduser'srequirementswhileoperatingonthe softwareandatthesametimedeliversthebestpossible Analyticsforthetop management for decision-making. Improsysencouragesinnovative,risk-takingdesigns whenevertheyservetheneedsofusers.Theirteams encouragenewideastocomeoutandplay.Insteadof just matchingthefeatures ofexistingproducts, Improsys wantstochangethegame. ImprosysisDesignedfortheworld. Improsysgoalistoprovidesolutionsthatare contextuallyrelevantandavailablethroughthemedium andmethodsthatmakesensetousers.TheUser Experienceteamresearchesthefundamentaldifferences inuserexperiencesthroughouttheworldandworksto providetherightsolutionforeachaudience,device,and culture. ImprosysPlanfortodayandtomorrow'sbusiness. ImprosysconsistentlyinvestsinResearchand developmentwhichenablesthemtocontinuously improveitscurrentsoftwareversionsasperthelatest technologicalupgradesavailableinthemarket.Asthe disruptingtechnologiesarecontinuouslychangingthe waycustomers'needsareaddressed,Improsysexplores theuseoffuturetechnologiesinexistingsoftware solutions. ImprosysDelight theeyewithout distracting themind. IfpeoplelookedatanImprosysproductandsaidWow, thatisbeautiful!TheUser Experience teamwould cheer. Apositivefirstimpressionmakesuserscomfortable, assuresthemthattheproductisreliableandprofessional, andencouragespeopletomaketheproducttheirown. Improsys,Be worthyof people'strust. AgreaterchallengeistomakesurethatImprosys demonstratesrespectforusers'righttoownandcontrol theirowndata.Improsys istransparentabout howituses informationandneversharesdataoutsideImprosys withoutauser'sexplicitconsent. 32EntrepreneurFirstDec2023

  33. SoftwareProductsOfferedbyImprosys Anactionplanwaspreparedontwofronts: Utilizationofexperttalentwithintheorganizationfor streamlininginternalprocesses Utilizationofcustomerexpertisetogeneraterevenue andhelpcustomerstosurviveduringthelockdown.The Improsysteamsuccessfullychangedgearstomodifythe operatingproceduretoworkfromthehomemodeof working. GOALSANDCHALLENGESFACEDDURING LOCKDOWN TeamImprosysstrivesandworkswiththebusiness philosophyof: NEWINDUSTRIALTRENDS&FUTURE ENDEAVORS Majoreconomiesintheworldareinslowdown,post covid-themarketdemandhasnotimprovedresultingin cutsinITspending.WhichismakingtheITindustry revisititsmodels.Ithasbecomeamustfortheindustry tofocusonproductivityandretainingcustomersby offeringdiscountedpricing.Allthesemarketconditions coupledwithnewtechnologiesaredrivingorganizations tolookforlow-costopportunitiesbyfocusingontheir corecompetence,Suchacompetitiveenvironmentis makingorganizationscompelledtoinitiatecost- reductiondrives. Toconsistentlycreatevaluefortheircustomers' stakeholders,byprovidingcost-effectiveimprovement solutionsinsystemsthatenabletheircustomersto achieveexcellenceandsustainablecompetitiveedge, continuousimprovementofclientorganizational prosperity.ThecoreofImprosy'sbusinessobjectiveof offeringbusinessandtechnologysolutions. KeyObjectives: Improvement in CashFlow ImprovementinDelivery ImprovementinValue ImprovementinQuality ImprovementinProductivity ImprovementinCustomerSatisfaction Thefocusin2023willbetoestablishImprosysasthe marketleaderinprovidingProductivityandQuality improvementsolutionprovidersbydeploying Productionmonitoringandqualitymonitoringsoftware availableonamonthlysubscriptionbasis.After successfullyestablishingImprosysasabrand Mr.LaxmikantisworkingonSmartFactorysolutionsto getreadyformoreadvancedtechnologyadoptionfrom thefieldofIoT,AI,VR,AR,Robotics,etcsothatthe IndustrycouldlaunchIndustry4.0solutionsfroma singlepointofcontact. Improsysfirmlybelievesinsystem-orientedworkingand thecompanyphilosophy,missions,businessobjectives, andqualityobjectivesaredefinedresultingin appropriateoperational,security,andbusinesscontinuity policies.StandardOperatingproceduresforvarious businessprocessessuchasMarketing,Sales,Operations, Admin,Finance,andSupportwhicharepre-definedand welldocumented. ADMONITIONTOTHEREADERS Mr.Laxmikantstated“Changingtheglobal economicscenarioatthemarketplaceisan opportunityforbusinessestobecomeasolution providertoleadwithpurposeandplaytherole societyneedsfrombusinessestocatalyze innovationandtransformationtoremainin businessforthelonghaul.Inthelongterm,they needtoreimagine,reinventandreconfiguretheir businessesandworkculturetothrive.Importantly, theyneedtoactonbothnow,andsimultaneously” ChallengesFaced:Covidhastestedtheenduranceof Improsystosustainwhentherewasacompleteabsence ofnewbusinessanddryingofcashflowwhichwasmost importantforthesurvivalofanyorganization.The challengewastosurvive.TherewerenoOxygen cylindersavailablethatcouldhelptheorganization breathe,continuousflowoffundswasessentialfor survival.TheImprosysteambrainstormedanddecided toconvertthe challengeintoan Opportunity. Dec2023EntrepreneurFirst33

  34. GUESTWRITING 6SecretstoMakingBusiness DecisionsThatGetResults By:StanPopovich I tcanbestressfulwhenyouhaveto makeimportantdecisionsregarding Herearesixsuggestionsonhowtomaketherightbusiness decisions. 1.Knowallthefactsregardingyourcompany: Gatherallofthefactsandnecessaryinformationthatimpactsyour business.Thisisimportant,becauseyoudonotwanttomisscritical informationthatcouldmakeadifferenceinhowyourunyour business.Also,bybeingpartoftheinformation-gatheringprocess,you caneliminatebiasesoropinionsothersmayhave. yourbusiness.Weallwanttomake the rightdecisions,andthiscancreatealot of anxiety.Buttogetaheadofthegame,it is anecessity. 34EntrepreneurFirstDec2023

  35. Staythecourse: Managingyourownbusinessinvolvesaseriesof ongoingbusinessdecisions.Don'tputoffimportant decisions,anddon'tworryaboutyourpastmistakes-- just keepfocusing onwhat isbestfor yourcompany. To determinethebestoutcomeforyourbusiness,always listentoyourcustomer’sneedsandhaveyourfinances andexpensesorganized.Customersatisfactionand makingsureyour companydoesn'trun outofmoney are someoftheimportantprioritiesofanybusiness.Ifyour businessisgoinginthewrongdirection,thenyouneed tore-evaluatehowyourunyourbusiness. Learnfromyourmistakesandre-evaluate: Ifyoumakeanincorrectbusinessdecision,thenthenext stepistolearnfromyourmistakesandgofromthere. Learnwhatyoudidrightandlearnwhatyoudidwrong. Forexample,yourcompanydecidesonamarketing planforacertainproduct,howeveryoudon'tgetthe expectedresultsintermsofsalesandcustomer satisfaction.Whenthishappens,learnwhatwentwrong andusethisknowledgethenexttimeyoumarketyour other products. The key is to do your best and always be persistent. Forexample,understandinghowyour competitionisdoingbusinessisvery important. Findingwaystoimprovecustomersatisfaction isanotherexampleofknowingthefactsofyour company.Abusinessownercantalktotheir employeesandcustomerstogetthenecessary informationregardingcertainbusiness operations. 2.Focusontheresults: Thinkaboutwhatyouwantandconsiderthe possibleoutcomesofyourdecision.Aperson needstofocusontheshort-termandlong-terms goalsregardingeveryaspectoftheircompany. Forexample,keepinguptodateonthe company'sfinancialstatementsisvery important.Keepingabreastonyouremployees' moraleisanotherexampleondeterminingthe directionofyourcompany.Lookingforways on improving how yourcompany does business willgoalongwayinaccomplishingyour businessgoals. 3. Askaround: Itisimportanttoconsiderotherviewpoints otherthanyourown,sogetadvicefromyour friendsandbusinesspeers.Forexample,a good techniqueistotalktoyourimportantbusiness colleaguesandmanagerstogettheiropinionon howtomanageyourbusiness.Forinstance,you havetomakeadecisiononwhichclientshould manageyourmarketingcampaign.Askyour businessadvisorsandothermanagersonwhat theythinkwhowouldbethebestfitin managingyourcampaign. AboutTheAuthor 4.Relax: Donottrytodoeverythingallatonceand whenthingsgethecticstopwhatyou'redoing andtakea10minutebreak.Takeafewdeep breathsandtrytodosomethingthatwillmake youfeelmorerelaxedsuchastakinga10- minutewalk,listeningtotheradioordoing somestretchingexercisestohelpde-stress.You willfeelbetterandgainafreshperspectiveon yourcurrentsituation,whetheritisdealing withyouremployees,givingapresentationor improvingyourcompany'smarketingplan. StanPopovichistheauthorofthe popularmanagingfearbook,“A Layman’sGuidetoManagingFear”. FormoreinformationaboutStan’s bookandtogetsomemorefreemental healthadvice,pleasevisitStan’s websiteat http://www.managingfear.com Dec2023EntrepreneurFirst35

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  37. ContentCreation/ MarketingofContent Contentcreationorcontent marketingiswhenyouwrite informativecontentandsellitorselladvertisingonthesiteforwhich you createdthecontent.Many peoplethinkofcontentmarketing, whichincludesblogging. MakinganOnline Course Onlinecoursecreation isoneofthe hottesttrendsinonline marketing rightnow.Thisiswhereyoucreate anonlinecourseandsellitto peoplewhowanttolearnabout whatyouknowandhowitcanhelp others.Ofcourse,you'llneeda relatedskilltoteach,butthiscanbeovercomewithextensive research. Have youeverenjoyedanonline course?Doyouhaveanypersonal experiencetoaddtothe original course'scontent?Thenyoucan imitatethecourse,beingcareful nottocopyit,butrathertorewrite thematerialinyourownwords, basedonyourown experiencewith thetopic. CopyWriting Copywritingisatypeofwriting thatisspecificallydesignedto sellaproduct.Thereare numerousexamplesof copywritingontheinternet.Ifthe wordsareintended to inform, theyarea type ofcopywriting. Thisisanextremelyusefulskill thatis related tomanyofthe other skills listed here. Blogging,ontheotherhand,is notabusiness.Itis amethodof bringingvisitorstoawebsitewhere youwillsellthemsomething.Ifyou blogwithoutanyformofcontent marketing,youhavea hobbyof creatingfree contentforthe sake ofit. HowtoAcquire On theinternet,somebusinessesand organisationsteachcopywriting.In fact, someofthemevenprovide certificationsfortheskill,whichis beneficialwhenstartingoutasa novicecopywriter. HowtoAcquire Ifyouhavecompleted highschool, you have thenecessaryskillsto work asacontentcreatoror content marketer.Youdon'tevenhaveto be anexpertin order tocreatecontent. Allyouneedis commonsenseandthe abilitytoconduct research onany giventopic. Withtherecentincreaseinonline events,onlinecoursesprovidea greatopportunity.Evenifexisting resourcesarefreelyavailableon theinternet,peoplewillpayforthe workyouhavedoneto curate and presenttheinformationinan understandableformat. HowtoApply Thishigh-payingskill canbe applied almostanywhere.Goodcopywriters arehardtocomeby,andifyou can masterthisskill,you'llnever have to worryaboutmoney again.Some copywritersearnsevenfiguressimply byreceivinga percentageofthe salesgeneratedbytheircopy.Your earning potentialisdeterminedby howmuchtimeandeffortyouare willing toputintonetworkingand writingcontent. PeoplewholisttheirservicesonFiverr andwritearticlesforbloggerscan makegoodmoney. HowtoApply Youare acontentmarketerifyoucan writecompellingcontentthatwill bringpeople to yourwebsiteinorder tosellthemebooksor advertisingon yoursite.Thisis similartoaffiliate marketing,butthedifferenceisthat thecontentyou'repromotingisfree. Therearenumerouslearning platformsandsoftware programmesavailablethatmake course creation simple.The "expertise"componentisthemost difficultto overcome. Dec2023EntrepreneurFirst37

  38. HowtoAcquire By followingthetutorialsonany learningplatform,suchasUdemy,you canlearnhowtocreatecoursesand increase youryearlyincome.Each platformhasitsownmethodof creating courses, and other software companieshavecourse-builder software that youcanuseonyour website. GraphicsDesigner Graphicdesigners areresponsible forcreatingthevisual elements ofbothonline and offlineadvertisements.Theyare thedesignersof logos,banners, andtheartistswhocreate the cutecharactersthatsell products.Theyarenottobe confusedwithwebdesigners, whocan build websites. Graphic designnecessitatessomeartistic ability.Graphicdesigners excelatassistingsmallbusinessowners ineffectivelydisplayingtheir personalbrand. WebDesigner Webdevelopers arethe technical expertswhopowerwebsites. TheyareproficientinCSS, JavaScript,andotherplatforms suchasJoomlaandRubyonRails. Theycancreate awebsite withoutusingawebsite builder likeWordPressorWix.Thisisafar more technical approachto websitedevelopmentthanweb design. HowtoApply Youcansell course creation services tothosewhohavetheexpertisebut lack the technical skillsto complete a courseonceyou'velearnedhow touse the various tools that allow youto createonlinecourses.Ifyouhaveany skillsasavideo editor,youcanquickly moveupto the nextincomebracket andearnsignificantlymore. HowtoAcquire Thereare onlineclassesavailable thatwill teachyouthetechnicalskills requiredforwebdevelopment. HowtoAcquire Graphicdesignprinciplescanbe learned online or atyour local community college or university. Takingcollege-level graphicdesign classesdoesnotrequireyou to completeadegreeprogramme.Ifyou haveahighschooldiploma,thereare numerousfreeonlineresourceswhere youcanlearndesignskills.Thereare also technical collegesthatmayoffer graphicdesignprogrammes. WebDeveloper Awebdesignerinthis context createswebsitesusingoneofthe manywebsite buildersavailable, such asWordPress,Wix, SquareSpace, andothers.They donotcreate customised CSSor JavaScript. This iscoveredin the followingskill,webdevelopment. Althoughwebdesignandgraphic designareinextricablylinked,a webdesignerisnotrequired to createtheirownimages.They canmakeuseofthework of others. HowtoApply Once again,thisis avaluableskillfor freelancers.Mostmajorcorporations alsohaveopeningsforweb developers. HowtoAcquire Youcanlearntoprogrammebytakingonlineclasses.Thisistheonly skillonthislistthat couldbenefitfrom a formalcollegeeducation;however, manyprogrammersareself-taught. Thereisevenapp-buildingsoftware availablethesedaysthatcanhelpyoucreateyourapp withoutknowing howtocode. HowtoApply Graphicdesignisaskillthatisinhigh demand.Start asafreelancerorwork foranadvertisingagency,newspaper,ormagazine.Agraphic designer isrequiredforanythingthat requiresavisualelement.Thereare numerousfreelancesiteswhereyou canshowcaseyourworkandfind work. HowtoAcquire There arenumerousonlinecourses available,andeachwebsite-building platformwilltypicallyprovidefree tutorialsonhowtousetheir software. There mayalsobeclassesavailableatyourlocalcommunitycollege. HowtoApply Youcanusethisskilltocreateany appyoucanthinkofandthensellit onanappstorelikeAppleorGoogle, oryoucanfreelanceasacoderfor otherswhohaveapplicationideas. Youcanalsoworkasacoderfor companiessuch asHP,Apple,and others,butthemajorityofthese employerswillrequire acollege degree. SoftwareDesigner Appsarecreated by software developers.Theycanalsohelp withwebdevelopmentby connecting toback-end databasesandexternal applications.Naturally,software developmentisrelevantwherever computersareused.Software developersarethepeople who bringideastolifeanddirect computers toperformtasks. Inthe worldofsoftwaredevelopers, mobileappdevelopmentisa specialised field. HowtoApply Thisisyetanotherhighlysought-after freelanceskill.Youcouldalso work for alargecorporation,designing theirwebsite.However,youare unlikelytoearn thesame salary that youcould asa freelancer. Highearners inthisfieldaretypically freelancerswhocan chargeahigh rateduetothehighvalueandrare skillsetstheyprovide. Takingupaskillandmasteringit,will giveyouimmensepleasurewhenyou’llneabletolearnfromsomething youmaster. 38 29

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