1 / 8

Account Based Marketing

There are endless ways a company, may develop the capacities of Account-Based Marketing. For more information, get visit my website:- http://www.vyakar.com/index.php

Ethel_Gump
Télécharger la présentation

Account Based Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ACCOUNT BASED MARKETING ACCOUNT MANAGEMENT The idea of Account-Based Marketing (ABM) was very limited. It was primarily done by a sales representative as individually-gathered information from sources, with very little visibility into the prospect's activities and objectives. It was simply “staying in touch” rather than building a more nurturing client-business relationship. a one-on-one approach, based from

  2. ABM KEY PLAYERS ACCOUNT NAME MATCHING SOFTWARE Needless to say, an ABM strategy is not a marketing venture alone. It has to buy in from many functional units, most important of which is the sales organization. Successful ABM execution requires unified sales and marketing efforts. This means complete alignment of the two departments, from target identification, account planning and mapping, engagement metrics. tactics, offers, and conversion

  3. ABM EXERCISE ACCOUNT MATCHING ABM is a huge opportunity for any organization. It delivers results, helps companies win rates, deal size, align deliver growth. However, in the process of getting things done, it becomes so easy to get lost within some minute details that you could end up losing sight of the bigger picture. sales and marketing and ultimately

  4. The beauty of ABM is that it allows you to proactively engage best-fit accounts rather than waiting for qualified leads to come to you. It could be anything that campaign managers feel would yield results including, but not limited to: • • • • • • • Direct Mail Nurture Campaigns Web Personalization Call Blitz Display Ads Events Webinars events Social Media Videos Blogs Search engine ads and virtual • • • • MATCH MY ACCOUNT

  5. ABM CHALLENGES DATA MATCHING However, it is still a relatively new concept for Sales, who feel vulnerable with this approach as it requires them to put out in the open all of their hard- earned accounts and contacts. This concern can cause a stir, considering that the Marketing and Sales are the biggest stakeholders in an ABM strategy.

  6. PUTTING IT ALL TOGETHER FUZZY MATCH ACCOUNT LISTS ABM deployment is essentially a set of smaller ABM initiatives. You can start by meeting the stakeholders and deciding on the ABM objectives, requirements and get buy-in for supporting functions. Again, it is critical not to mix-match ABM objectives—you must select one unique specific, time-bound, competitor-focused, among others. objective, which could be product-

  7. CONTACT US CONTACT US Address : Address :- - 4701 Patrick Henry Drive Building 25 4701 Patrick Henry Drive Building 25 Santa Clara CA, 95054 United States Santa Clara CA, 95054 United States E E- -mail : mail :- - info@vyakar.com info@vyakar.com Phone : Phone :- - +1 844 +1 844- -321 321- -LEAD (5323) LEAD (5323) Website : Website :- - www.vyakar.com www.vyakar.com

More Related