Gh Media Business Pvt ltd Reach Readers Worldwide

1. Gh Media Business Pvt ltd Reach Readers Worldwide An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a print magazine format to being online only was the computer magazine Defamation. Gh Media Business Pvt ltd online magazines distributed through the World Wide Web call themselves webzines. An Online magazines is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method. Similarly, some online magazines may refer to themselves as “electronic magazines” or “e-magazines” to reflect their readership demographics or to capture alternative terms and spellings in online searches. Advantages of Online Magazines 1. Reach Readers beyond Regional Boundaries Digital magazines have the ability to reach readers on a global scale. They have become a powerfully engaging way to keep a reader’s interest while maintaining loyalty, even when readers have moved to another location. Digital magazines allow publishers to send content to readers no matter their location. 2. Faster Publishing and Distribution Digital magazines reach their audience in a very short amount of time, and online readers often consume the edition the very same day it’s distributed. 3. Content Flexibility

2. One of the advantages digital magazines have is they can contain an increase in the number of pages without changing the layout or having to condense text to work with a particular format. Also, publishers do not incur additional costs for paper or printing additional pages in a digital version of a magazine, which means no additional fees are passed on to advertisers. 4. Digital Magazines Don’t Kill the Printed Versions Some would have you believe digital publishing replaces print, but this is simply not so – there is room for both printed and digital magazines. In fact, the MPA fact book reports 87% of those interested in reading magazines on a mobile device still want a printed copy. Owning the digital publication of a magazine does not stop readers from wanting the printed copy as well. 5. Better Understanding of Readers True customer satisfaction often relies on two-way communication, and digital publishing software allows digital magazines to track reader engagement and identify preferred topics, which can then enhance future publications. When content is created around the audience’s interests, they are more engaged and more apt to click on advertisements distributed throughout the content. 6. No Revenue Loss from Unsold Copies With digital magazines, publishers don’t have to worry about the expense and logistics associated with unsold copies. Again, the more money a publisher saves, the more savings will be passed on to advertisers. 7. Built-in Metrics Thanks to ad-management and ad-serving technology, publishers can tell advertisers exactly how many readers clicked on ad links. Advertisers are also not limited to plain

3. text links but can now use and get reporting back from rich media such as videos and interactive links. Digital magazines offer an enhanced brand advertising experience because they place the reader in a highly designed editorial context which drives reader engagement and purchase intent. Publishers can then use special tracking software that uncovers actionable insights into how audiences engage with editorial and advertising content, which allows advertisers to tailor future campaigns for maximum results.