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Roughly a decade ago, the existence of Augmented Reality looked sci-fi or was in its initial stages of development. But today, its existence is truer and firmer than anything else as it is all set to transform the world in unprecedented ways. Leaving aside the mainstream usage, the adoption of enterprise augmented reality is still in its nascent stages and slowly making its way into the core enterprise operations.<br>
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Index • Resistance in enterprise AR adoption • Contradictory and non-receptive mindset • Data security and privacy concerns • Lack of AR-based content • Integration barriers • On the flipside
Resistance in enterprise AR adoption • Roughly a decade ago, the existence of Augmented Reality looked sci-fi or was in its initial stages of development. But today, its existence is truer and firmer than anything else as it is all set to transform the world in unprecedented ways. Leaving aside the mainstream usage, the adoption of enterprise augmented reality is still in its nascent stages and slowly making its way into the core enterprise operations. • Resistance in enterprise AR adoption • However, its growth in the enterprise arena does not mirror its explosive growth in the mainstream AR usage. There is existing a tinge of resistance when it comes to AR adoption amongst the enterprise use cases. • On a superficial level, it can be attributed to the cautious and nature of enterprise businesses in adopting newer technology. But there is more to that. • Understanding these barriers is key to the sustenance of this technology and its effective infusion for enterprise companies to reap its benefits. Let us take a look at the barriers.
Contradictory and non-receptive mindset • A very narrow understanding and a partial awareness of the benefits of enterprise augmented reality hinder its acceptance and judgment in the enterprise ecosystem. • C level executives in the enterprise sectors cite that the presence of extremely appealing enterprise AR solutions with a high business value proposition is comparatively low as a barrier • Also, they believe that there is a gap that exists between the capabilities of enterprise AR products/solutions and the core enterprise requirements.
Data security and privacy concerns • When Google Glass was introduced in 2012, it was bombarded with serious privacy concerns even for mainstream usage let alone enterprise adoption. • High-value enterprise companies operate with hordes of confidential data and information that is significant to the operations of these enterprises. • For an exponential surge in AR enterprise adoption, AR vendors need to ramp up the security protocols, data security measures, and highly encrypted transfer of data between multiple AR mediums for a better acceptance
Lack of AR-based content • Due to the newness of the AR-based technology, the existence of an AR-based content repository is not readily available for assimilation by enterprise companies. • Also, there are certain disparities in content design methodologies across the industries that make this a barrier for adoption. • Besides these complications, there is a question of a worth factor in spending the cost and time to standardize the content to be effectively used for enterprise use cases.
Integration barriers • Any enterprise company with a large number of functional departments uses different platforms or products with data interdependencies. This is a huge challenge not just for the AR product vendors but also for the other solution providers. • Presentation of the existing content over multiple channels and multiple geographies without compromising the security, cost factors, and disruption is a big barrier for AR adoption in enterprises. • Also, the fusion of AR data with the existing data through the enterprise systems is another challenge for the enterprise arena which may potentially harm the existing information architecture of a company.
On the flipside • Despite the barriers, few companies understand the barriers of enterprise AR adoption and build their products and solutions to eliminate the barriers with effective solutions to improve the operational efficiency of enterprise companies. • HoloPundits is one such company that has been in existence for a commendable period to best understand the barriers and best industry practices to build a state-of-the-art enterprise solutions. • Also, our experience of engaging with multiple enterprise companies from various backgrounds has powered our thought process considerably and has been translated into our efforts significantly. • TotalAR, VirtuMeet, and VirtuAssist are some of our renowned enterprise products that are widely used by our enterprise clients.
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