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Why 1 in 4 people throw your app away after one use

Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once.<br>

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Why 1 in 4 people throw your app away after one use

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