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CdL Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre1-2

CdL Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre1-2. La prova orale consiste in :

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CdL Lingue e Comunicazione L’Esame INGLESE 1 – 60 ore semestre1-2

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  1. CdL Lingue e ComunicazioneL’Esame INGLESE 1 – 60 ore semestre1-2 • La prova orale consiste in: 1- Presentazione di 1 articolo in lingua inglese tratto da: Economist, National Geographic, Time, Times, Guardian, DailyTelegraph, New York Times, Financial Times (anche le edizioni domenicali), ecc. Domande sul programma di teoria linguistica studiato nel I semestre, a partire dal testo che lo studente deve conoscere perfettamente (lessico, grammatica, sintassi, fonetica).

  2. CdL Lingue e ComunicazioneL’Esame INGLESE 1 – 60 ore semestre1-2 • 2- Analisi di 2 pubblicitàtratte da rivisteanglosassoni con testoscritto in inglese (non solo slogan) che non sianoquelletrattate in classe o neitesti in programma (consegnare 2 copieallacommissioneesame al momentodellaprova); • Colloquioin lingua inglese sui temiaffrontatinell'ambitodellelezionisull’analisi del discosoe sullinguaggiopubblicitario. The final mark will take into consideration the results of both the practical and the theoretical part.

  3. Libri di testo e materiale didattico INGLESE 1 Reference texts: • Parte I: • D. Crystal. The Cambridge Encyclopedia of the English Language, Cambridge University Press, 1995 e successive edizioni (PARTE III). • L. Pinnavaia, Introduzione alla Linguistica Inglese, Roma: Carocci 2006 (Estratti); • G. Nelson. English an EssentialGrammar. London: Routledge 2011 (2nd edition) (Estratti); • Parte II: • Pennarola C. Nonsense in Advertising Editore LIGUORI EDITORE Anno 2009. • G. N. Leech. A Linguistic Study of Advertising in Great Britain. London: Longman 1966 (Estratti). • Teacher’sslides

  4. The English Language (I semestre) • Topics covered during the classes: • 1- Modern English and word formation: lexical innovation, internal and external processes, lexical borrowings. Morphology; inflectional morphology, derivational morphology (Fodde’s slides; Pinnavaia ch. 3, pp- 47-54; Nelson ch. 5pp. 123-130; Cambridge Encyclopediach. 14). • 2- The stucture of the English sentence: word order. The sentence, types of sentence, sentence functions, sentence elements . (Fodde’sslides; Nelson: pp: 8-28; L. Pinnavaia: pp. 59-65; The Cambridge Encyclopedia: chapter16). 3- Complex sentences; The clause: clause elements. Subordinate clause types; Adjunct or adverbial clauses; connectors, fronting, cleft sentences. (Fodde’s slides; Nelson 97-118; Pinnavaia 60-66, The Cambridge Encyclopedia, ch.16).

  5. The English Language (I semestre) • Topics covered during the classes: • 4- The phrase. Phrase types. The noun phrase: determiners, pre-modifiers; function. The verb phrase: function, aspect, mood. • The adjective phrase: function of adjective phrase; prepositional and adverbial phrases, their function (Fodde’s slides; Nelsonpp.75-96; Pinnavaia 60-62; The Cambridge Encyclopedia, ch. 16: 222-226). • 5- The sounds of English: describing consonants and vowels; the IPA; the phonetic symbols, recognizing phonetic transcriptions. (Fodde’s slides; Pinnavaia 9-27; The Cambridge Encyclopedia, ch.17).

  6. The Discourse of Written Advertising (II semestre) • Topics covered during the classes: • The English language and advertising. How does advertising work? Layout of print advertising: definitions. (Fodde’s slides). • The visual code. The role of visuals in advertising; types of visuals (people, products, objects). Frame, gaze, Z-reading; given/new; ideal/real; framing. (Fodde’s slides, Pennarolach. 2). • Jakobson’s functions and advertising. Factors and Functions. Examples. (Fodde’s slides)

  7. The Discourse of Written Advertising (II semestre) • Topics covered during the classes: • Barthes’s semeiotics and the rhetoric of visual images. Connotation and denotation. Icons, symbols and indexes. (Pennarola, ch.2, Fodde’s slides) • Appeals and types of advertising. Presupposition, anchorage, relay. Advertising appeals. Nonsense. Products, Media, Audiences and Aims (Leech 57-66). • Aims. Persuasive discourse: ethical, logical and emotional arguments (Fodde’s slides)

  8. The Discourse of Written Advertising (II semestre) • Topics covered during the classes: • Language variety and registers (Leech 67-72). • Style of discourse (Fodde’s slides +Leech chapter 8). • Mode of discourse. Disjunctive and abbreviated grammar (Fodde’s slides + Leech Ch.9). • Standard advertising language (Leech, Chapters 11-22. Pennarola: Chapter 3) • Figures of speech-Rhetorical devices (Pennarola, ch.VI, Fodde’s slides) • ARMS (Attention-seeking devices, readability, memorability, selling power): Leech ch. 2, Fodde’s slides.

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