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Ruffin Beckwith

Original Areas of Focus. Adult Player DevelopmentJunior GolfAlternative FacilitiesCollegesResearchCommunication. Current Areas of Focus. . Adult Player Development. . Youth Development. Current Areas of Focus. . . . ALTERNATIVE FACILITIES. DIVERSITY. ENVIRONMENT. . FACILITY DEVELOPMENT. 2001 Segmentation StudyOther Research Projects.

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Ruffin Beckwith

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    1. Ruffin Beckwith Senior Vice President World Golf Foundation

    3. Current Areas of Focus

    4. Current Areas of Focus DIVERSITY

    5. Accomplishments Creation of Link Up 2 Golf National School Golf Program

    6. State of the Industry Lots of Positives Interest remains high and increasingly diverse Youth interest and participation growing Golf is cooler and more ingrained in our culture Strong value system

    7. State of the Industry Avid golfers playing less Retention of new golfers difficult Increase in competition Outdated attitudes toward player development

    8. What Should We Do? Interest every kid in golf Market Smart Plan golf course development A welcoming environment Communicate more effectively Togetherness

    9. What Should We Do? Interest every kid in golf Market Smart Plan golf course development A welcoming environment Communicate more effectively Togetherness

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