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A media wall banner is an effective tool for increasing the reach and engagement of an event. A social media friendly backdrop can start a conversation, get people engaged and overall increase your brands exposure. To achieve all these you must know how to create a good backdrop. While most people know the basics of creating a media wall, there are certain mistakes that can water down your efforts.
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A media wall banner is an effective tool for increasing the reach and engagement of an event. A social media friendly backdrop can start a conversation, get people engaged and overall increase your brands exposure. To achieve all these you must know how to create a good backdrop. While most people know the basics of creating a media wall, there are certain mistakes that can water down your efforts.
Carelessness with Design Considerations - When designing a media wall banner, most people forget that the printed objects, animals or people will also be seen when someone takes a photo in front of the banner. If carefully placed, these can result in embarrassing photo bombs showing up in places you didn't want them to. Imagine if this happened to the CEO of your main sponsor company!
Avoid Unappealing Lighting - You are most probably paying too much attention to the media wall that you’ll forget to organize your event lighting. Unflattering blue light, for instance, can interfere with the faces in photos when projected on your media backdrop. Also avoid down lights as these can place shadows on people’s faces. The best type of light to use for an effective media backdrop are soft white lights and truss uplights at the bottom of the backdrop. If you find setting up lighting to be too much work, go for a digitally printed backdrop. These come with internal lighting that will make your event logos pop and greatly impact you’re branding.
Simple, not Boring -You’ll often hear backdrop experts advising you that you should make your backdrop banner simple. Simple speaks volumes but only if it’s also interesting. Consider simple but classy additions like fleur screens, vertical gardens and fake grass which an audio visual company can help you blend with the theme of your event. You can also add props which will encourage even camera shy people to take pictures and share on social media.
Work With Professionals - If your portable media backdrop is being printed from scratch you should have the design created at least four weeks before the event. Once the banner has been printed do a mockup of everything up until delivery. Preparing early will help identify any shortcomings and curb you from potential embarrassment.
Expect the Unexpected - There are several factors that come into place for an effective media backdrop, media wall backdrop, some of which are well beyond your control. On the day of the event you may be asked to change the spot for the banner. An alternate location could mess you up if you don’t have sufficient backup for styling, lighting, power points and others. When preparing your media banner, always have the ‘what if’ question at the back of your mind and have a solution before the day of the event. Ultimately the purpose of an event backdrop is not just to liven the occasion. The bottom line is to maximize your reach and for this your backdrop must be outstanding. Work with the best event backdrop providers to find a banner that best fits the theme of your event and your brand.
