MKT 441 Course Extraordinary Success/ tutorialrank.com

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2. MKT 441 Entire Course MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 1 Individual Assignment The Importance of Market Research (UOP Course) • MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis (UOP Course) • MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline (UOP Course) • MKT 441 Week 3 Individual Assignment Market Research Tools Paper (UOP Course) • MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper (UOP Course) • Resources: University Library, Internet • Select an organization with which you are familiar. • Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following: • · Define market research. MKT 441 Course Extraordinary Success tutorialrank.com

3. MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): • Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: • · Describe the situation discussed in the case. • · Identify the key issues for the organization in your selected case. • · Discuss possible ways the organization might address these issues. • Resources: Internet, University Library • Select an organization with which you are familiar. The organization must be considering introducing a new product or service. • This organization is the basis for your Market Research Implementation Plan. You will discussing the is organization in weeks 2, 3 and 5. MKT 441 Course Extraordinary Success tutorialrank.com

4. MKT 441 Week 3 Individual Assignment Market Research Implementation MKT 441 Week 3 Individual Assignment Market Research Tools Paper • Resources: University Library, Internet • Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper: • Resources: Internet, University Library • Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. MKT 441 Course Extraordinary Success tutorialrank.com

5. MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper MKT 441 Week 4 Individual Discussion Question • Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. • Resources: University Library, Internet • Discussion Question • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. MKT 441 Course Extraordinary Success tutorialrank.com

6. MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper • Resources: Problem Identification and Project Outline, Internet, University Library • Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan: · Conduct market research concerning the selected scenario using secondary market research resources. MKT 441 Course Extraordinary Success tutorialrank.com

7. MGT 434 Week 3 DQ 2 MGT 434 Week 3 Individual Assignment Interactive Simulation Paper • What types of employers must comply with affirmative action? How might affirmative action implementation conflict with EEO compliance? How might affirmative action be a positive force in the workplace? Provide an example. • Resource: Preventing Workplace Discrimination Simulation • Complete the simulation Preventing Workplace Discrimination found on the student web page for Week Three and answer the following questions: • What are some measures a company may take to reasonably accommodate people with disabilities, or those with a known drug abuse problem, and how does the simulation demonstrate these? MKT 441 Course Extraordinary Success tutorialrank.com

8. MGT 434 Week 4 DQ 1 MGT 434 Week 4 DQ 2 • Describe the range of testing that is allowed in the workplace. What are some of the limitations of workplace testing? What are some of the limitations of preemployment testing? What are some of the potential pitfalls for management? What might management do to avoid the pitfalls? • What are some of the performance evaluation methods? How might these methods be perceived as discriminatory? How might employers ensure that their performance evaluation process is nondiscriminatory? What might employers do to help encourage fairness in performance evaluation? MKT 441 Course Extraordinary Success tutorialrank.com

9. MGT 434 Week 4 DQ 3 MGT 434 Week 4 DQ 4 • What are some of the constitutional protections of privacy? What privacy rights are afforded to public and private sector employees? How might privacy rights be waived? • Under what circumstances is it legal, advisable, or ethical to engage in the following practices: • Require pre offer medical examinations of some applicants and not others • Require post-offer, pre employment medical examinations of some applicants and not others • Retain information generated by medical and preemployment testing in each applicant's general personnel file MKT 441 Course Extraordinary Success tutorialrank.com

10. MGT 434 Week 4 Team Assignment Labor Relations Paper MGT 434 Week 5 Final Exam • Happy Trails, LLC. is a medium-sized independent living home, a for-profit facility located in a suburban environment. Due to traffic and road congestion, this eldercare facility is the most convenient independent living home near the city. Independent living homes in the city offer many of the same services as Happy Trails, but are more expensive. The elderly may go to a several hospitals for acute health care issues. • Welcome to the MGT434, Employment Law, final exam. You are to answer 5 of the following 9 questions with responses of at least 200 words and post your final exam to the Assignments link • Jenner began working for Encyclopedia Britannica as a part-times sales representative in 1983. Her position required selling Encyclopedia Britannica’s educational products. Until 1995, she worked as a part-times sales representative and then a district manager for Encyclopedia Britannica. MKT 441 Course Extraordinary Success tutorialrank.com

11. MGT 434 Week 5 Team Assignment Employee Handbook Assignment • Prepare a 1,750-to 2,050-word document in which you create a representation of actual sections of an employee handbook • Note. The handbook must be original student content and work. • In addition to describing the company to which the employee handbook applies, also address the issues of privacy, employee or applicant testing, and performance evaluations in the global workplace. This assignment must include, but is not limited to, the consideration of the following questions in drafting your handbook sections: MKT 441 Course Extraordinary Success tutorialrank.com

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