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gas station business plan example

A Gas Station Business Plan is a detailed document that outlines the key aspects and strategies for starting and running a gas station. It serves as a roadmap for entrepreneurs who want to enter the gas station industry. The plan typically includes sections such as an executive summary, objectives, mission statement, financial summary, market analysis, products and services, and sales forecasts. It also covers important aspects like start-up costs, funding requirements, marketing strategies, and operational plans.

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gas station business plan example

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  1. Gas Station  10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 https://upmetrics.co info@upmetrics.co Business Plan John Doe

  2. Table of Contents Executive Summary 4 Objectives 5 Keys to Success 5 Mission 6 Financial Summary 6 3 Year profit forecast 6 Chart 6 Company Summary 8 History 9 Startup Summary 9 Startup cost 10 Chart 10 Products and Services 13 Features 14 Market Analysis 15 Industry Analysis 16 Market Trends 16 Market Segmentation 16 Strategy & Implementations 17 Advertising Strategy 18 Pricing Strategy 18 Sales Strategy 18 Sales Forecast 19 Chart 19 Operations Plan 20 Service Functions 21 Administrative Functions 21 Milestones 21 Financial Plan 22 Important Assumptions 23 Brake-even Analysis 23 Projected Profit and Loss 24 Profit Yearly 25 Chart 25 1 / 31

  3. Gross Margin Yearly 25 Chart 25 Projected Cash Flow 26 Projected Balance Sheet 28 Business Ratios 29 2 / 31

  4. Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works [YEAR] Business Plan | Gas Station 3 / 31

  5. 1. Executive Summary Objectives Keys to Success Mission Financial Summary [YEAR] Business Plan | Gas Station 4 / 31

  6. Before you think about how to start a Gas Station service, you must create a detailed Gas Station business plan. It will not only guide you in the initial phases of your startup but will also help you later on. To unlock help try Upmetrics!  Maxwell Gas Station is a fully registered and licensed standard gas station that will be located along a busy highway in Detroit – Michigan, U.S. Our chains of gas stations that will be scattered all around major cities in the United States of America will adopt full service, minimum service, and self-service as it suits the To unlock help try Upmetrics!  location. Start Writing here... Objectives To capture an increasing share of the commuter traffic passing through Detroit. To offer our customers superior products, at an affordable price. To unlock help try Upmetrics!  To provide customer service that is second to none. Start Writing here... Keys to Success Good quality products at competitive prices. Excellent customer service that will promote customer loyalty. A location that will assure that commuters will stop. To unlock help try Upmetrics!  Start Writing here... [YEAR] Business Plan | Gas Station 5 / 31

  7. Mission The mission of Maxwell Gas Station is to offer commuters on Highway 310 competitive gas prices and great food. The company will make a healthy profit for its owners and provide a rewarding work environment for its employees. To unlock help try Upmetrics!  Start Writing here... Financial Summary Capital Requirements and Use of Funds Maxwell is seeking total funding of $260,000 of debt capital to launch its gas station. The capital will be used for funding capital expenditures and location To unlock help try Upmetrics!  build-out, hiring initial employees, marketing expenses, and working capital. Start Writing here... 3 Year profit forecast Sales Gross Margin Net Profit 15.00k 10.00k 5.00k 0 Year1 Year2 Year3 [YEAR] Business Plan | Gas Station 6 / 31

  8. Financial Summary Year 1 Year 2 Year 3 Revenue $965,742 $1,878,611 $2,718,300 To unlock help try Upmetrics!  Start Writing here... [YEAR] Business Plan | Gas Station 7 / 31

  9. 2. Company Summary History Startup Summary [YEAR] Business Plan | Gas Station 8 / 31

  10. Maxwell is engaged in selling and marketing gasoline and diesel products. We are committed to better, safer, cleaner, more efficient, more innovative, and more accessible energy. We offer refined petroleum products and lubricants for retail and commercial channels. To unlock help try Upmetrics!  Maxwell Gas Stations is owned and managed by Mr. John Moore and his Start Writing here... History For 12 years, Maxwell has been City’s leading company for crude oil and gas production. It was in 2015 when Mr. James Moore first established his first gas station. He decided to open up a small gas station after seeing that there is no existing gas station within 5 miles from his location. It quickly gathered patrons To unlock help try Upmetrics!  until it expanded its operations. Today, Mr. James Moore has 5 stations in Start Writing here... Startup Summary John Moore will invest $60,000 in Maxwell Gas Station. Robert aims to secure an SBA of $150,000 to finance the remainder of the start-up costs. The following chart and table show projected initial start-up costs for Maxwell To unlock help try Upmetrics!  Gas Station. Start Writing here... [YEAR] Business Plan | Gas Station 9 / 31

  11. Startup cost Amount 100.00k 75.00k 50.00k 25.00k 0 Expenses Assets Investment Cost distribution Amount Expenses 50000 Assets 80000 Investment 35000 Start-up Expenses Amount Legal $75,500 Consultants $0 Insurance $62,750 Rent $22,500 Research and Development $42,750 Expensed Equipment $42,750 Signs $1,250 TOTAL START-UP EXPENSES $247,500 Start-up Assets $0 Cash Required $322,500 Start-up Inventory $52,625 Other Current Assets $222,500 Long-term Assets $125,000 [YEAR] Business Plan | Gas Station 10 / 31

  12. Start-up Expenses Amount TOTAL ASSETS $121,875 Total Requirements $245,000 START-UP FUNDING $0 START-UP FUNDING $273,125 Start-up Expenses to Fund $121,875 Start-up Assets to Fund $195,000 TOTAL FUNDING REQUIRED $0 Assets $203,125 Non-cash Assets from Start-up $118,750 Cash Requirements from Start-up $0 Additional Cash Raised $118,750 Cash Balance on Starting Date $121,875 TOTAL ASSETS $0 Liabilities and Capital $0 Liabilities $0 Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 TOTAL LIABILITIES $0 Capital $0 Planned Investment $0 Investor 1 $312,500 Investor 2 $0 Other $0 Additional Investment Requirement $0 TOTAL PLANNED INVESTMENT $695,000 Loss at Start-up (Start-up Expenses) $313,125 TOTAL CAPITAL $221,875 [YEAR] Business Plan | Gas Station 11 / 31

  13. Start-up Expenses Amount TOTAL CAPITAL AND LIABILITIES $221,875 Total Funding $265,000 [YEAR] Business Plan | Gas Station 12 / 31

  14. 3. Products and Services [YEAR] Business Plan | Gas Station 13 / 31

  15. Maxwell Gas Station is a fully registered and licensed standard gas station that is positioned in the gas station industry in the United States of America to maximize profits. Aside from the point that we will be retailing gasoline and diesel, we will also engage in other complimentary services that will help us To unlock help try Upmetrics!  maximize profits. Start Writing here... Features Gas Diesel   Automotive services Non Automotive fuel e.g. repairs, car washes and general   parts Retailing automotive fuels Selling automotive-related goods e.g. diesel fuel and gasoline   Automotive-repair services Wheel related services   Providing Wheel Alignment, Wheel Balancing and Vulcanizing Services Retailing of Groceries and soft drinks  [YEAR] Business Plan | Gas Station 14 / 31

  16. 4. Market Analysis Industry Analysis Market Trends Market Segmentation [YEAR] Business Plan | Gas Station 15 / 31

  17. The most important component of an effective Gas Station business plan is its accurate marketing analysis. If you are starting on a smaller scale, you can do marketing analysis yourself by taking help from this Gas Station business plan sample or other Gas Station business plans available online. To unlock help try Upmetrics!  Industry Analysis The Gas Stations industry has experienced growth over the past five years to 2020. Since the majority of the industry’s business is generated from consumers rather than commercial businesses, consumer spending plays a major role in determining industry performance. Consumer spending has To unlock help try Upmetrics!  increased over the five years, boosting spending. Start Writing here... Market Trends There is hardly anyone who doesn’t have a need for gas, this is why it is really vital that one key into this industry. One of the trends in the gas station industry is that, in the bid to stay afloat in the highly competitive gas station industry, owners of gas stations now go the extra mile to ensure that they make their To unlock help try Upmetrics!  facility welcoming and conducive for customers. Start Writing here... Market Segmentation The target customers of Maxwell Gas Station are the commuters that use Highway 310. Potential To unlock help try Upmetrics!  Growth Year1 Year2 Year3 Year4 CAGR Customers Start Writing here... [YEAR] Business Plan | Gas Station 16 / 31

  18. 5. Strategy & Implementations Advertising Strategy Pricing Strategy Sales Strategy Sales Forecast [YEAR] Business Plan | Gas Station 17 / 31

  19. After identifying the market demand, market trends, and the potential customers of the startup, the next step is to define an effective strategy for attracting those customers. Like marketing analysis, sales strategy is also an important component of a Gas Station business startup and must be properly planned before you think about starting your own Gas Station business. To unlock help try Upmetrics!  Advertising Strategy Despite the fact that our gas station is a standard one with a wide range of other complimentary services and products that can favorably compete with other leading brands in the gas station industry, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all To unlock help try Upmetrics!  available means to promote Maxwell Gas Station. Start Writing here... Pricing Strategy It is the wish of all businesses to have a pricing system that will yield loads of profits for them; as such we are working on having very competitive pricing. At Maxwell Gas Station, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium To unlock help try Upmetrics!  and customized services) and we don’t intend to charge less than our Start Writing here... Sales Strategy Maxwell Gas Station will keep its gas prices competitive with other stations in a fifty-mile radius of the station in order to attract commuters. Customers that purchase more than $10 worth of gas will be given a 15% coupon on purchases in the store during the first month of operation, to encourage To unlock help try Upmetrics!  purchases and to introduce them to the concept of buying quality organic foods Start Writing here... [YEAR] Business Plan | Gas Station 18 / 31

  20. Sales Forecast In order to maintain competitive gas prices, the cost of gas to the consumer will never exceed 15% of wholesale cost. Maxwell Gas Station will focus on increasing food sales in order to meet total sales forecast goals. To unlock help try Upmetrics!  The following is the sales forecast for three years. Start Writing here... Gasoline Food, Drinks, and Produce 1.00M 750.00k 500.00k 250.00k 0 Year1 Year2 Year3 Financial Year Gasoline Food, Drinks, and Produce Year1 623000 185000 Year2 660000 198000 Year3 700000 210000 [YEAR] Business Plan | Gas Station 19 / 31

  21. 6. Operations Plan Service Functions Administrative Functions Milestones [YEAR] Business Plan | Gas Station 20 / 31

  22. Maxwell Gas Station will be open 24/7 so there is an assurance that the clients will be served whenever they arrive at the station. The Company intends to employ 12 mechanics and 2 cashiers during peak To unlock help try Upmetrics!  hours and 8 mechanics and 1 cashier during off-peak hours. Maxwell Gas Station anticipates having 1000 customers on a weekly basis. Start Writing here... Service Functions Mechanic Gas pump assistance Maintenance personnel To unlock help try Upmetrics!  Start Writing here... Administrative Functions General & administrative functions including marketing, bookkeeping, etc. Sourcing products and taking inventory for the minimart To unlock help try Upmetrics!  Start Writing here... Milestones Maxwell Gas Station’s long-term goal is to become the dominant provider of gas and related services and products in the city area. The following are a series of steps that lead to our vision of long-term success. Maxwell Gas Station expects to achieve the following milestones in the following 15 months: To unlock help try Upmetrics!  Start Writing here... [YEAR] Business Plan | Gas Station 21 / 31

  23. 7. Financial Plan Important Assumptions Brake-even Analysis Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Business Ratios [YEAR] Business Plan | Gas Station 22 / 31

  24. The last component of a Gas Station business plan is an in-depth financial plan. The financial plan crafts a detailed map of all the expenses needed for the startup and how these expenses will be met by the earned profits. It is recommended that you use our financial planning tool for guiding you through all financial aspects needed to be considered for starting a Gas Station To unlock help try Upmetrics!  business. The company will be financed by John himself and he will control the direction of the business to make sure that it is expanding at the forecasted rate. As for the Gas Station business start-up, no equity funding or outside loans will be required. With the help of financial experts, John has developed the following To unlock help try Upmetrics!  financial plan for his start-up business, which outlines the financial Start Writing here... Important Assumptions The financial projections of the company are forecast on the basis of the following assumptions. These assumptions are quite conservative and are expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected. Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate 10,00% 11,00% 12,00% Long-term Interest Rate 10,00% 10,00% 10,00% Tax Rate 26,42% 27,76% 28,12% Other 0 0 0 Brake-even Analysis Monthly Units Break-even 5530 Monthly Revenue Break-even $159 740 Assumptions: Average Per-Unit Revenue $260,87 Average Per-Unit Variable Cost $0,89 Estimated Monthly Fixed Cost $196 410 [YEAR] Business Plan | Gas Station 23 / 31

  25. Projected Profit and Loss Year 1 Year 2 Year 3 Sales $309 069 $385 934 $462 799 Direct Cost of Sales $15 100 $19 153 $23 206 Other $0 $0 $0 TOTAL COST OF SALES $15 100 $19 153 $23 206 Gross Margin $293 969 $366 781 $439 593 Gross Margin % 94,98% 94,72% 94,46% Expenses Payroll $138 036 $162 898 $187 760 Sales and Marketing and Other Expenses $1 850 $2 000 $2 150 Depreciation $2 070 $2 070 $2 070 Leased Equipment $0 $0 $0 Utilities $4 000 $4 250 $4 500 Insurance $1 800 $1 800 $1 800 Rent $6 500 $7 000 $7 500 Payroll Taxes $34 510 $40 726 $46 942 Other $0 $0 $0 Total Operating Expenses $188 766 $220 744 $252 722 Profit Before Interest and Taxes $105 205 $146 040 $186 875 EBITDA $107 275 $148 110 $188 945 Interest Expense $0 $0 $0 Taxes Incurred $26 838 $37 315 $47 792 Net Profit $78 367 $108 725 $139 083 Net Profit/Sales 30,00% 39,32% 48,64% [YEAR] Business Plan | Gas Station 24 / 31

  26. Profit Yearly Profit 15.00k 10.00k 5.00k 0 Year1 Year2 Year3 Financial Year Profit Year1 10000 Year2 12000 Year3 14000 Gross Margin Yearly Gross Margin 15.00k 10.00k 5.00k 0 Year1 Year2 Year3 Financial Year Gross Margin Year1 10000 Year2 12000 Year3 14000 [YEAR] Business Plan | Gas Station 25 / 31

  27. Projected Cash Flow Cash Received Year 1 Year 2 Year 3 Cash from Operations Cash Sales $40 124 $45 046 $50 068 Cash from Receivables $7 023 $8 610 $9 297 SUBTOTAL CASH FROM OPERATIONS $47 143 $53 651 $59 359 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 SUBTOTAL CASH RECEIVED $47 143 $53 651 $55 359 Expenditures from Operations Cash Spending $21 647 $24 204 $26 951 Bill Payments $13 539 $15 385 $170 631 SUBTOTAL SPENT ON OPERATIONS $35 296 $39 549 $43 582 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 SUBTOTAL CASH SPENT $35 296 $35 489 $43 882 Net Cash Flow $11 551 $13 167 $15 683 [YEAR] Business Plan | Gas Station 26 / 31

  28. Cash Received Year 1 Year 2 Year 3 Cash Balance $21 823 $22 381 $28 239 [YEAR] Business Plan | Gas Station 27 / 31

  29. Projected Balance Sheet Assets Year 1 Year 2 Year 3 Current Assets Cash $184 666 $218 525 $252 384 Accounts Receivable $12 613 $14 493 $16 373 Inventory $2 980 $3 450 $3 920 Other Current Assets $1 000 $1 000 $1 000 TOTAL CURRENT ASSETS $201 259 $237 468 $273 677 Long-term Assets Long-term Assets $10 000 $10 000 $10 000 Accumulated Depreciation $12 420 $14 490 $16 560 TOTAL LONG-TERM ASSETS $980 $610 $240 TOTAL ASSETS $198 839 $232 978 $267 117 Current Liabilities Accounts Payable $9 482 $10 792 $12 102 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 SUBTOTAL CURRENT LIABILITIES $9 482 $10 792 $12 102 Long-term Liabilities $0 $0 $0 TOTAL LIABILITIES $9 482 $10 792 $12 102 Paid-in Capital $30 000 $30 000 $30 000 Retained Earnings $48 651 $72 636 $96 621 Earnings $100 709 $119 555 $138 401 TOTAL CAPITAL $189 360 $222 190 $255 020 TOTAL LIABILITIES AND CAPITAL $198 839 $232 978 $267 117 Net Worth $182 060 $226 240 $270 420 [YEAR] Business Plan | Gas Station 28 / 31

  30. Business Ratios Year 1 Year 2 Year 3 Industry Profile Sales Growth 4,35% 30,82% 63,29% 4,00% Percent of Total Assets Accounts Receivable 5,61% 4,71% 3,81% 9,70% Inventory 1,85% 1,82% 1,79% 9,80% Other Current Assets 1,75% 2,02% 2,29% 27,40% Total Current Assets 138,53% 150,99% 163,45% 54,60% Long-term Assets -9,47% -21,01% -32,55% 58,40% TOTAL ASSETS 100,00% 100,00% 100,00% 100,00% Current Liabilities 4,68% 3,04% 2,76% 27,30% Long-term Liabilities 0,00% 0,00% 0,00% 25,80% Total Liabilities 4,68% 3,04% 2,76% 54,10% NET WORTH 99,32% 101,04% 102,76% 44,90% Percent of Sales Sales 100,00% 100,00% 100,00% 100,00% Gross Margin 94,18% 93,85% 93,52% 0,00% Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20% Advertising Expenses 2,06% 1,11% 0,28% 1,40% Profit Before Interest and Taxes 26,47% 29,30% 32,13% 2,86% Main Ratios Current 25,86 29,39 32,92 1,63 Quick 25,4 28,88 32,36 0,84 Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10% Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40% Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00% Additional Ratios Net Profit Margin 19,20% 21,16% 23,12% N.A. Return on Equity 47,79% 50,53% 53,27% N.A. [YEAR] Business Plan | Gas Station 29 / 31

  31. Year 1 Year 2 Year 3 Industry Profile Activity Ratios Accounts Receivable Turnover 4,56 4,56 4,56 N.A. Collection Days 92 99 106 N.A. Inventory Turnover 19,7 22,55 25,4 N.A. Accounts Payable Turnover 14,17 14,67 15,17 N.A. Payment Days 27 27 27 N.A. Total Asset Turnover 1,84 1,55 1,26 N.A. Debt Ratios Debt to Net Worth 0 -0,02 -0,04 N.A. Current Liab. to Liab. 1 1 1 N.A. Liquidity Ratios Net Working Capital $120 943 $140 664 $160 385 N.A. Interest Coverage 0 0 0 N.A. Additional Ratios Assets to Sales 0,45 0,48 0,51 N.A. Current Debt/Total Assets 4% 3% 2% N.A. Acid Test 23,66 27,01 30,36 N.A. Sales/Net Worth 1,68 1,29 0,9 N.A. Dividend Payout 0 0 0 N.A. [YEAR] Business Plan | Gas Station 30 / 31

  32. Want to make it more presentable? Want help tips on each section? You'll save time and can write your professional business plan effectively and faster with Upmetrics' business plan software. Every feature you need to convert your great business idea into a reality. Write your plan easily and faster without any hassles. Structure your idea and create stunning pitches that awe your investors. Get access to Upmetrics software, invite your team members and start writing your business plan. 1. Get tried and tested tips 2. Write an interactive plan Upmetrics business plan builder gives you Use our business plan sections - everything you need to stay in sync and competitive Analysis, comparison tables, guides you on every step of your business SWOT Analysis, charts, timelines, plan writing. milestones, etc to create a visually impactful business plan. 3. Stunning business plan cover 4. Financial forecasting pages With Upmetrics you don’t have to worry about navigating complex spreadsheets. Upmetrics business plan builder comes with Just input your numbers and we’ll provide beautifully designed cover pages. Choose you with well-structured financial reports professional, creative cover pages to make that you and your investors understand. your business plan stand out. 5. Share easily with anyone 6. Real-time and Collaborative Upmetrics plans are easily shareable in pdf Invite your team members to initiate and word documents. And if either doesn’t conversations, discuss ideas and strategies work, you can share it with a quick link too in real-time, share respective feedback, and and track the reader's activity! write your business plan. Join over 100k+ entrepreneurs who have used Upmetrics to create their business plans. Start writing your business plan today [YEAR] Business Plan | Gas Station 31 / 31

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