Strategy of Health Related Sport in Päijät-Häme Region, Finland Mr. Lauri Kuukasjärvi Päijät-Häme Regional Council Proj

1. Strategy of Health Related Sport in Päijät-Häme Region, Finland Mr. Lauri Kuukasjärvi Päijät-Häme Regional Council Project for Reforming Public Services Bryssel 22 February 2011 Päijät-Hämeen liitto, Hämeenkatu 9 A, 15110 LAHTI www.paijat-hame.fi/paketti

2. PÄIJÄT-HÄME / LAHTI • 200 000 inhabitants • 1 hour from Helsinki • Traditional industries  CleanTech • Winter Sports • The Cradle of national radio broadcasting in Finland

5. HEALTH RELATED SPORTS & EXERCISE PROMOTING HEALTH • Refers to any sports or exercise that maintains or promotes the health of people • Recommendations of exercise • Attention to infrastructure to motivate people to move and exercise

6. THE STRATEGY FOR HEALTH RELATED SPORTS 2009  • Launched by the Regional Council • Unique among regional development initiatives • Aim to promote and support the wellfare of the • existing and future generations

7. STRATEGY OF HEALTH RELATED SPORT IN PÄIJÄT-HÄME • Advisory Board for health related sport • Municipal Action Plans of health related sports • Regional exercise counselling • Sport venues and services • Health related sport expertise and training

8. MUNICIPAL ACTION PLAN – TOWN HEINOLA Aims • Raise Awareness • Importance of exercise • People’s own responsibility (exercise and health) • Promote health related sport and exercise • By collaboration over the administrative boundaries • Concrete actions • Children and young generation • Adults and Elderly • Actions by schools, Health care and Sports associations

9. TOWN HEINOLA - SCHOOLS ON MOVE • Share of sport classes in study plans • Exercise during the breaks  Case Jyränkölä • Collecting credits by sports and exercise • Participation of parents and parent societies • Communication and information of the importance of exercise • Upgrading of sports premises • National follow up of the sports and exercise • Advisors and Mentors

10. TOWN HEINOLA – ROCK´n SPORT • Schools and Kindergartens • Activators to promote exercise (vs. personal trainer) • Exercise / Sport Events for the parents • Comprehensive mapping of service providers • Weight watch for kids • Staff training on physical exercise and sports • Activation of the sports clubs and associations • Training of advisors and support personal • Testing services • Consulting in companies and public sector organisations • BMI 30+

11. TOWN HEINOLA – SPECIAL GROUPS AND ELDERLY • Expansion of activities for special groups • New equipments for Section 11 of Municipal hospital • New groups on physical therapy – • Co-operation group in Home Care • Exercise and sport related services for Home Care • Sport exercise equipment from the Library • Joint operations with national campaigns • Joint operations with international organisations

12. Citizen - Why should I move? School - How to motivate? Work environment – How to promote? How to get benefit? Town - Healthy people, less costs Branding of Town, City, Region Attractiveness of the town Nation – Europe 