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Digital Marketing

All about Digital Marketing

Keerthana16
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Digital Marketing

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  1. Digital Marketing Introduction: Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Scope : The Indian digital advertising market is anticipated to develop at a CAGR of 27.42% to reach INR 539 billion by 2024. Digital marketing salaries have increased dramatically as a result of this rise, on average by 30% just in the past year. A digital marketing strategy is a

  2. set of planned actions performed online to reach specific business goals. Traditional marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape. But companies can’t afford to ignore changes in the way people look to buy, and that is why they have stepped into the modern way of marketing. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience. Objective: There are actually 3 big goals of marketing which include: ● Acquiring customers. ● Retaining customers. ● Turning customers into brand ambassadors. You should also consider what the return on your investment will be. This is likely to be financial, but could also include, for example:

  3. ● an improved conversion rate ● greater brand awareness ● an increase in visits to your website ● a greater market share Conclusion: The importance of marketing on the Internet is increasingly important for companies. In fact, online marketing has become an important focus for most companies as they look to reach customers online and grow sales. While traditional marketing and digital marketing have their differences, combining them can lead to better sales. By leveraging the strengths of both approaches, businesses can reach a wider audience, generate more leads, and increase conversions.

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