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The Fourth Generation CRM with SAP

The fourth generation SAP CRM Cloud platform is designed to effectively modernize and streamline the old, static, sales-only focus of typical legacy CRMs. Supporting SAPu2019s end-to-end business approach, this fourth-gen CRM suite and cloud-based platform enables a 360-degree perspective of customers, founded in consent-driven data.

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The Fourth Generation CRM with SAP

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  1. The Fourth Generation CRM with SAP The fourth generation SAP CRM Cloud platform is designed to effectively modernize and streamline the old, static, sales-only focus of typical legacy CRMs. Supporting SAP’s end-to-end business approach, this fourth- gen CRM suite and cloud-based platform enables a 360-degree perspective of customers, founded in consent- driven data. Much like Sales force, the SAP CRM cloud platform offers many of the same capabilities, with the added benefit of the robust functions of SAP’s suite of business tools, ranging from the SAP Marketing Cloud to the SAP Commerce Cloud, SAP Service Cloud, and SAP Sales Cloud by acquiring market leaders like Hybris and Callidus Cloud, SAP now has one of the most powerful suites of front-office solutions for supporting different business functions, including customer experience management, consumer data protection, sales, and commerce. Further development of SAP’s fourth generation cloud CRM platform is said to shift focus from mere efficiency toward effectiveness that is driven by integration and intelligence. What makes the SAP CRM cloud platform is so much more than the integrated cloud tools that make up the entire suite. In addition to this consolidated data model SAP has created a powerful tool that has a single extension framework powered by an ecosystem that is based on microservices (SAP Cloud Platform). Moreover, C/4HANA offers better intelligence capabilities, thanks to one of the brand’s newest innovations, SAP Leonardo. Businesses are also raving about this product because of its superb user experience. Ultimately, SAP’s C/4HANA platform was built and designed to help businesses thrive in a fast-paced digital economy where products are essentially becoming services and consumers are increasingly concerned with product and brand experience, which makes their consumer journey a huge differentiator when it comes to loyalty and engagement. This cloud CRM platform is specifically geared toward building trusting and more meaningful relationships with consumers through spectacular client experiences.

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