Some Tips for B2B Social Media Marketing for Tech Companies

1. Some Tips for B2B Social Media Marketing for Tech Companies Social media marketing helps engage with your customers. A good SEO company in Long Island knows the right social media marketing strategies. As digitalization becomes more and more integrated into the business world, enterprises are realizing the significance of social media in digital marketing. Social media has become a vital aspect in everyone’s lives and businesses now use social media marketing techniques to connect with their potential customers. These social media platforms have become huge marketing giants that offer businesses valuable data about their customers and provide an easy way to reach them. With the help of an SEO company in Long Island, businesses can ensure effective social media optimization. A social media campaign involves coordinated marketing efforts to reinforce or help a business achieve business goals by using one or more social media platforms. However, to achieve these goals, the business must know their customers. Unfortunately, around 56 per cent of companies do not know about their buyer persona that is holding their marketing and sales. In the business to business world, buyer persona plays a crucial role in social media strategy. They provide the right mix of channels and messages, which is essential to success. However, defining them is only the first step. The following are two crucial steps that explain how to utilize personas to ensure your buyers not only see your messages but also become your customers. •Technology companies that are still in the process of growing are focusing on perfecting their products and services to get ahead of the competitors. In this chaos they often forget about consumer research. As per Cintel’s B2B buyers’ study, 70 per cent of companies that miss revenue and lead goals have not conducted qualitative persona interviews. This means that

2. doing customer research will perfect your overarching social media content messaging and ensure you reach the right audience on the most popular social channels. It also improves your leads and sales. •Customers look for transparency and expertise from a company’s leadership. In the era of distrust, 44 per cent of a company’s market value lies in its CEO and 73 per cent of buyers are ready to pay more for products and services that assure total transparency. So make sure that your social media strategy includes setting up and maintaining profiles for your company’s key subject matter experts and not just your brand channels. According to a study by LinkedIn, companies that are socially active have 58 percent more chances of attracting top talent and their employees are likely to have 24 percent more innovativeness. From your persona research you will find that your customers will connect and trust personal social media channels and it is the most authentic conduit to all your target audience and allows you showcase your expertise. It also helps the company earn media coverage, website referral traffic and ultimately, qualified leads. •Only 2 percent of your followers sees all the contents that you post on social media channels. Focus should not be on followers count but it should be on finding the correlation between the social syndication of Compare your company’s share of voice with the social media influence it has on its channel. Aligning KPI and social media efforts will steer success on various metrics like followers, page views, subscribers and other flashy analytics that are satisfying. Make sure to observe the behaviour of target buyer persona and assess your social media strategy. Being active on social media helps in improving better website rank and also helps your customers to quickly find your business on the internet. Responding to your customer queries quickly, helps in building brand loyalty among customers and improve brand recognition. Social media platforms are also a place for posting customer reviews. Posting positive reviews helps in promoting your business. Social media marketing is one of the best ways to engage with your customers and an experienced SEO company in Long Island knows the right strategies and techniques to target potential patients and clients.