Top Digital Marketing Tips That Would Help Law Firms Grow

1. Top Digital Marketing Tips That Would Help Law Firms Grow A digital marketing firm in Long Island provides online marketing for law firms and attorneys to help them succeed in the rapidly-changing online marketplace. Earlier when people wanted a lawyer, they turned to the Yellow Pages. But today, when people need a lawyer the first place they search is on Google. As per a study in 2015, in a year more than 17% of people aged 18--24 and 21.4% of people overall look for lawyers online. Further research indicates that more than 75% of the people who hired a lawyer in the last year, used online resources to find and retain legal services. So, if you are working in the legal industry, it is important to have a strong digital presence in today’s competitive world. A digital marketing firm in Long Island can provide online marketing for law firms and attorneys and ensure business success in the rapidly-changing online marketplace. Whether you are a criminal lawyer or personal injury lawyer, it is important to show up for online searches and drive potential clients to your site. So here are a few tips for digital marketing: Correct positioning of yourself in a competitive marketplace: There are many law firms and attorneys and so the competition is high. It is important to understand that the clients you obtain online are more

2. demanding and they always look for rock bottom prices for your service. You can also expect many calls. Even if you have a good reputation, you may encounter resistance and mistrust as you are attempting to convert an online contact to an actual client. Organic and paid search: It is good to adopt an organic as well as paid search approach to be more visible to your prospects. Hire an experienced SEO team comprising outreach specialists, media persons, supervisors, as well as an IT unit that can produce relevant content that is search engine optimized and helps to attract more online traffic. Leave a review: Getting positive reviews from your clients is an important digital marketing strategy. It impacts your rankings directly but they also provide for an excellent decision-making point for other prospective clients. If you provide good service to your clients then you are sure to get positive reviews. When a client performs a search on your name, there are high chances for the users to see all these reviews lined up in your favor and this would help you get more traffic. These positive reviews become a natural quality assessment of your work. Credentials are important, too. Highlight your image with a host of reputable recognition plaques to win additional trust from your prospective clients or customers. Do not ignore social media: For legal purposes, people usually turn to the search engine and not social media. But do not ignore social media. Focus on your social media campaign also to boost your reputation. It helps your organic rankings when your brand is in a search uptrend; and do sponsored posts whenever there is a breaking legal news. Optimize your website: An optimized website is important to convert your traffic to leads. Make sure you are following best practices with all of the technical on-page elements. Mobile optimization of website is standard practice for all websites as mobile searches are increasing every year. If the site isn’t responsive on different browsers and different devices, it could impact how the site is ranked in the SERPs and how much traffic you receive. Similarly, ensure that your website loads quickly and is ADA-compliant. All images must have alt tags and descriptions; make online forms accessible by voice command and provide text-based versions of all documents. If the website load speed is low, then there are high chances of getting more bounce rates. More than half of mobile users leave a page that takes more than three seconds to load. Post valuable and relevant content: Post content with valuable information so that it serves as a helpful resource while making you appear as an expert in the subject. Provide informative content that is search engine optimized for people searching for information on the laws of the

3. state or local courthouse. Make sure that you are consistent in posting content because this is vital when it comes to attracting a steady stream of visitors and projecting your reliability. Get high quality links: Creating good links is not easy and it requires building relationship, outreach, follow up and sometimes monetary investments. The legal community is full of reputable professional directories, and leveraging these to get your law firm listed is a great way to boost trust and improve your backlink profile. To establish your legal service offerings as authoritative ones you will need links from other credible sources to land upon your website. This can be achieved by guest blogging, forum submissions, and being a part of local directories that list legal services. Though most people primarily rely on word-of-mouth recommendations for finding legal representation, there is an upward trend of people who are using the web and mobile devices for finding a lawyer. So, it is important for law firms to have a strong digital marketing strategy. Effectively marketing a law firm online requires various marketing tips as mentioned above and a digital marketing firm in Long Island can provide the right strategies to help your law firm grow and address its online needs. (631) 494-3324