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2009 Australian International 3 Day Event. The Australian International 3 Day Event is the best attended and most significant horse sport event staged in the Southern Hemisphere;
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2009 Australian International 3 Day Event • The Australian International 3 Day Event is the best attended and most significant horse sport event staged in the Southern Hemisphere; • The 2009 event will see Australia’s best event riders compete against their New Zealand rivals in the Trans Tasman Championships. • Consistently attracts elite International and Australian competitors and horses, including many Olympians; • 2009 event will be held from Friday 13 - Sunday 15 November; • One of only six “four star” (Olympic Standard) events in the world and the only one of this calibre in the Southern Hemisphere; Australian International 3 Day Event 13-15 Nov 09
Audience • Proven appeal over 12 years - attracts in excess of 30,000 spectators across the three day event. • Attracts a diverse demographic – significant appeal to family audience with many parts of the cross country free for spectators. • The 2009 Australian International 3 Day Event will build on the success of the 2008 Event and continue to grow supporting events such as the ‘Dressage with the Stars’ Lunch, Grape and Gourmet Gallop food and wine festival, a ‘lifestyle’ trade fair, and the Mutual Community Cross Country Challenge. • Rare opportunity for community to see elite horses and riders performing at an Olympic standard event. Australian International 3 Day Event 13-15 Nov 09
Television Coverage • One-hour highlights package to be broadcast on Seven Network Australia and Fox Sports featuring all the action of the three days. • A potential viewing audience of more than five million Australian viewers and worldwide audiences of 30 million throughout the UK, North America, South East Asia and New Zealand. • A 110min highlights package DVD also to be produced and sold to public. Australian International 3 Day Event 13-15 Nov 09
2008 Adelaide Equity Partners Australian International 3 Day Event CCI**** winner Christopher Burton riding Newsprint Australian International 3 Day Event 13-15 Nov 09
Equestrian Sports Globally • Significant international companies such as Rolex, Land Rover and Mitsubishi Motors sponsor similar events held in America, United Kingdom and across Europe. • Strong increase in participation levels in emerging economies such as Asia and India. Australian International 3 Day Event 13-15 Nov 09
Equestrian Sports Australia • Australia is considered one of the most successful nations to produce internationally competitive riders and horses. • Most recently, Australian won a Silver Medal at the 2008 Beijing Olympics. • Horse events are becoming increasingly popular with the Australian public, e.g. Melbourne Cup Spring Racing Festival. • The Australian horse industry contributes $6.3 billion to the Australian economy (Rural Industries Research and Development Corporation report, 1999) . • Expenditure on equestrian events contributed $400 million to the economy and almost $800 million was spent on event-related costs such as food, beverages and transport. Australian International 3 Day Event 13-15 Nov 09
The Three Day Event • The sport of the Three Day Event is one of Australia’s most successful Olympic disciplines. • Australia has a long history of success in Eventing, dating back to Bill Roycroft in the 1960 Rome Olympics, to riders such as Andrew Hoy, Gillian Rolton and Wendy Schaeffer all Olympic Gold Medalists, and most recently Australia’s Clayton Fredericks, who is currently the World Eventing Champion. • Combines three distinct disciplines – Dressage, Cross Country and Show Jumping. • Significant television appeal, particularly cross country phase. Australian International 3 Day Event 13-15 Nov 09
Olympian and 2007 winner Heath Ryan Phase One: Dressage Australian International 3 Day Event 13-15 Nov 09
Dressage The dressage phase is a test of elegance in motion, challenging horse and rider to complete a series of choreographed movements with precision and flair. Cross Country The Cross Country is the most exhilarating discipline of the three day event. It requires determination, courage, and trust between horse and rider to successfully complete the seven kilometre course over imposing obstacles through Adelaide’s spectacular parklands. Australian International 3 Day Event 13-15 Nov 09
Phase Two: Cross Country Australian International 3 Day Event 13-15 Nov 09
Show jumping The showjumping phase is the nail biting culmination of competition, requiring the precision of show jumping against the clock, where a single miss-step can mean the difference between winning and losing. International competition There are only six four-star (CCI ****) events in the world, Badminton and Burghley in the UK, Kentucky in the USA, Luhmühlen in Germany and Adelaide, South Australia. The Olympic Games and the World Equestrian Games, each held every four years are also classified four-star level. Australian International 3 Day Event 13-15 Nov 09
Phase Three: Show Jumping Australian International 3 Day Event 13-15 Nov 09
2009 Event Details • In 2009, the competition will be even more fierce as Australia attempts to retain the Trans Tasman Cup for a second consecutive event against the New Zealanders. • The Trans Tasman Cup is held every second year and Australia’s most successful riders compete against New Zealand’s best riders and horses. • The 2009 Australian International 3 Day Event will build on the success of the supporting events held in 2008, to attract a greater audience and strengthen the events’ appeal to more members of the public. • Rymill Park will again be the ‘heart’ of the event with the Main Arena hosting the Dressage and Show Jumping, the most exciting and significant Cross Country sections, the Trade Village and a carnival atmosphere all close to the action in Rymill Park. Australian International 3 Day Event 13-15 Nov 09
Supporting Events Dressage Day (Friday) Dressage with the Stars Luncheon – held in the VIP Marquee, with a fashion parade, auction, exceptional food and wine and featuring an exhibition of freestyle dressage with some of Australia’s best dressage riders. Cross Country Day (Saturday) Grape and Gourmet Gallop – Spectators get the chance to taste the best of South Australia’s food and wine while watching Australia’s elite horse and riders traverse the cross country course. Creating a true picnic environment, visitors can grab a glass of wine and gourmet food from some of the State’s highly acclaimed food and wine regions. Australian International 3 Day Event 13-15 Nov 09
Show Jumping Day (Sunday) Cross Country Challenge - School children and pony club members from across South Australia have the opportunity to run a section of the ‘four-star’ cross country course like the professionals and get up close with some of South Australia’s sporting elite and Olympic athletes. Trade Village (Duration of event) The 2009 Trade Village has expanded its focus to include all things lifestyle as well as equestrian. The Trade Village will be located around the Main Arena, ‘the heart of the event’, in Rymill Park, ensuring greater visitor flow across the three days. Australian International 3 Day Event 13-15 Nov 09
Corporate Opportunity The Australian International 3 Day Event is Australia’s premier equestrian event and boasts an international reputation as a world class event held in a spectacular ‘city’ location attracting some of the world’s best equestrian riders. In 2009, Australia and New Zealand’s most successful riders will compete at the Southern Hemisphere’s most prestigious equestrian event, competing for the Trans Tasman Cup. Become a sponsor and recognise the benefits this opportunity can bring to your business. Australian International 3 Day Event 13-15 Nov 09
An opportunity to link your brand and leverage the exclusive position that the Australian International 3 Day Event offers: • Excellent exposure for your brand on the one hour highlights program broadcast on Channel 7 and Fox Sports; • Attracting a large audience in the heart of the city; • A uniquely South Australian event recognized internationally as a world-class sporting event; • Alignment with an Olympic sport in which Australia has won a record three consecutive gold medals from 1992 to 2000, and most recently a silver medal at the Beijing Olympics; • Direct exposure to well resourced corporate sponsors from all Australian states; • Wide exposureacross national and international media; • Drive sales with flexible, targetedpromotional campaigns with direct access to equestrian and corporate supporters; • An opportunity to integrate your brand into the event. Australian International 3 Day Event 13-15 Nov 09
Sponsorship Opportunities There are a range of sponsorship opportunities that could be developed around your business to maximize the benefits associated with the Australian International 3 Day Event. From naming rights to presenting rights sponsorship to a cross country jump sponsorship, we look forward to discussing these with you. Australian International 3 Day Event 13-15 Nov 09
Sponsorship Benefits Whatever level of sponsorship, your business will greatly benefit from being involved with the Australian International 3 Day Event. Benefits include: • Brand exposure through the one-hour highlights television broadcast and packaged DVD; • Exposure on the cross country course with a branded cross country jump; • Signage on the Main Arena where both dressage and show jumping are held; • Hosted corporate hospitality in the VIP Marquee, ringside to all the action; • Logo recognition on website and all marketing collateral produced; • And many more benefits . . . Australian International 3 Day Event 13-15 Nov 09
For Further Information contact: Gillian Rolton OAM Event Director Dual Olympic Gold Medalist - 1992 (Barcelona) and 1996 (Atlanta) 0418 825 018 rolton.g@australian3de.com.au Belinda Lindh 0418 899 537 belindalindh@adam.com.au Postal Address PO Box 201 Happy Valley SA 5159 Or visit www.australian3de.com.au Australian International 3 Day Event 13-15 Nov 09
