What is Sport Management?

1. What is Sport Management? PHED 210 Principles of Sport Management

2. Today’s Topics: • Defining Sport and Sport Management • Nature and Scope of the Sport Industry • Unique Aspects of Sport Management • Competencies and Career Planning • Professional Preparation • Future Challenges and Opportunities

3. Sport Managers Are Glue “Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.” (Davis, p. 5)

4. Defining Sport “Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. …sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing.” (Parks & Quartermain, p.7)

5. Sport Management is “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity.” (Parks & Quartermain, p. 8)

6. In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.

7. Sport Industry- all sport-related products offered to customers Sport Industry Segmentation Sport Performance Sport Production Sport Promotion Participation Products/Influence Promo Tools

8. A View of the Sport Industry by Setting

9. A View of the Sport Industry by Setting (continued)

10. A View of the Sport Industry by Setting (continued)

12. What makes the sport product unique? VS. 1. Aspects of the sport product are intangible.

13. What makes the sport product unique? 2. Sport is subjective and heterogeneous.

14. What makes the sport product unique? 3. Sports are inconsistent and unpredictable.

15. What makes the sport product unique? 4. Sport is perishable.

16. What makes the sport product unique? 5. Sport evolves emotions.

17. Unique Aspects of Sport Management • Sport Marketing • Sport Enterprise Financing • Sport Industry Career Paths • Sport as a Social Institution “Sport is a distinctive social activity that is frequently the basis of an individual’s social identity.”

18. Sport Context

19. The Old Rules of Employment(Bridges, 1994) • Employee was ‘located’ at a particular level of a vertical hierarchy • Employee was ‘located’ within a department or functional unit • Employee had a job description • Employee career paths involved moving up the vertical hierarchy toward greater power and financial reward

20. New Rules!!!! • Everyone is a contingent worker • Everyone is an entrepreneur • Everyone may not have pensions or benefits • More and more work will be done by project teams • Managers will facilitate teams reaching objectives • Long term employment with one organization will be the exception

21. “If you don’t know where you’re going any road will do.”

22. Professional Preparation • Sport management programs available in the USA • Getting experience in the field before you finish school • Having a professional attitude and image • Business etiquette

23. Career Planning • Values are the qualities, attitudes, beliefs, traits and concepts that have special significance or meaning for a person • Interests are those activities in which you enthusiastically engage and find most enjoyable • Skills are the developed aptitude, ability or personal quality needed to perform a task competently.

24. Computer literacy Flexibility/adaptability Ability to work with people of different ages, cultures, work styles Language skills Personal career planning skills Technology skills Global awareness Oral and written communication skills Self starter Self comfort Strong ethical framework Environmental scanning skills Skills Needed to Succeed in Careers in the 21st Century

25. What It Takes to Enter the Sport Management Field Degree Experience   Technical Skills = Entry Level Position

26. The Workplace is CHANGING The Challenges • Technology • Ethics • Social Responsibility

27. Future Trends in the Field • Health and Fitness Industry: • Growth in family markets • Growth in niche markets (women, older adults) • Growth in ‘spa’ settings • Growth in personal training

28. Facility Management: • Growth in domes and multi-pad arenas • Growth in golf courses • Growth in parks and trails • Sporting Goods: • Growth in diversity of products … • Growth in use of event management • Professional Sport: • Growth in number of franchises …BUT

29. Top 10 Sports (2007) • Golf (participation way up 1992-1998) #2 for men and women • Hockey (up) #1 for men • Baseball (up) • Swimming (down) #1 for women • Basketball (up) • Volleyball (down) • Soccer (up) • Tennis (down) • Downhill Skiing (way down) • Cycling (up)

30. Boom, Bust and Echo Boomers born 1947-66 39-58 years Busters born 1967-79 26-38 years Echoers born 1980-95 10-25 years

31. Foot’s Sport Predictions: • Hockey: demand for facilities will peak in 2002 and decline thereafter • Skiing: no growth potential for boomers • Tennis: limited growth potential • Golf: still growing but this does not mean that any investment will succeed!

32. Demographic Shifts(Foot, 2007) To From Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion Hockey, skiing, & tennis Spectatorship (pro sport) Theatre … travel

33. So What Does This Mean For Your Career Interests Team A: Owners of A Resort Team B: Starting a new business in the New York area Team C: Marketing Department of the NFL