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Digital Marketing Strategies for Enhancing B2B E-commerce Website

The business wanted to revamp their ecommerce website for sales and inquiries and wanted a website that could adequately handle their incoming traffic and leave room for further infrastructure improvements if needed.<br>

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Digital Marketing Strategies for Enhancing B2B E-commerce Website

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  1. Digital Marketing Strategies for Enhancing B2B E-commerce Website for increased Sales & Inquiries Business : B2B E-commerce Business Statement : The business wanted to revamp their ecommerce website for sales and inquiries and wanted a website that could adequately handle their incoming traffic and leave room for further infrastructure improvements if needed. Impact : Increased sales enquiry rates by 62%. Execution Strategy : 1) Redesigning the Website: ● The complete ecommerce website was redesigned to improve the user interface, provide easy navigation, and make it more user-friendly. 2) Implementing Bidding Options:

  2. ● Bidding options were introduced instead of buying options to attract more buyers, resulting in more competitive pricing and increased sales. 3) Providing Minimum Orders: ● Minimum orders were introduced for certain products to encourage more sales and create a sense of urgency among buyers. Result : ● Increased enquiry rate by 62%. ● Increased sales and revenue by 38%. Tools & Techniques : ● Ecommerce website to create and maintain a user-friendly and efficient website. ● Social Media & PPC services to increase brand awareness, reach, and engagement. ● E-commerce services to build and manage an online store that provides customers with an easy and convenient shopping experience. Budget : ● A budget of $23K enabled us to deliver them from their pain point and fulfill the service contract within the established timeframe.

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