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The Context for Action on Local Food Insecurity. A Few Big Ideas that HAVE SHAPED the ... grown foods if retailers offered them (75%), and if restaurants indicated them on their ...
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Slide 1:The Context for Action on Local Food Insecurity
Waterloo Food Summit November 16, 2009 Victoria Park Pavilion, Kitchener Elbert van Donkersgoed P. Ag. (Hon.) Terra Coeur
A Few Big Ideas 2Slide 2:Dear Granddad
Corinne made this for you with only a little technical help Corinne knows that you think a lot about where food comes from so she drew a cat thinking about a mouse thinking about cheese
A Few Big Ideas 3Slide 4:The Context for Action on Local Food Insecurity
A Few Big Ideas that HAVE SHAPED the Context Unintended consequences A Few Big Ideas for Shaping the FUTURE Context A Few Big Ideas 4
Slide 5:A Few Big Ideas that HAVE SHAPED the Context
Great marketing infrastructure Technology Replacement of the horse A Few Big Ideas 5
Slide 6:Great Marketing Infrastructure
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Slide 7:Great Marketing Infrastructure
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Slide 8:Great Marketing Infrastructure
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Slide 9:Great Marketing Infrastructure
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Slide 10:Technology
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Slide 11:Technology
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Slide 12:Technology Silos with unloaders Gutter cleaners Pipeline milking machines
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Slide 13:Replacement of the Horse
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Slide 14:Replacement of the Horse
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Slide 15:Replacement of the Horse
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Slide 16:Replacement of the Horse
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Slide 17:Replacement of the Horse
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Slide 18:Replacement of the HorseOrange Hill Farm 1952 to 1959
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Slide 19:Replace-ment of the Horse From the top of the windmill
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Slide 20:A Few Big Ideas that HAVE SHAPED the Context
Great marketing infrastructure Technology Replacement of the horse Others Drainage systems Genetically modified seeds Free trade Supply management Fast food A Few Big Ideas 20
Slide 21:Unintended Consequences
Declining self-sufficiency Energy dependence The structure of the food chain The slide to cheap food Decline in the farmers share Second career farming A Few Big Ideas 21
Slide 22:Great Marketing Infrastructure = IMPORTS
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Slide 23:Declining Self-sufficiencyFood Exports & Imports - Ontario
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Slide 24:Great Marketing Infrastructure = CONTROL
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Slide 25:Who now controls our Food Chain?
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A Few Big Ideas 26Slide 27:Technology =Energy Dependence
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Slide 28:Technology = Ever Lower Farm Prices BEEF
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Slide 29:Technology = Ever Lower Farm Prices PORK
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Slide 30:Technology+ = Ever Lower Farm Prices PORK
Energy costs More corn per acre Interest rates Porcine Circovirus vaccine type 2 Canadian dollar A restricted border COOL legislation Ethanol subsidies driving pig feed prices Recession One more challenge stacked on all of these A Few Big Ideas 30
Slide 31:?*?*?*?* = Ever Lower Farm Prices PORK
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Slide 32:Decline in the Farmers Share of Eaters Dollar
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Slide 33:Decline in the Farmers Share of Eaters Dollar
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Who Pays for Stewardship? 34 Rebuilding the Middle 35Slide 35:Second Career Farming
Slide 36:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 36
Slide 37:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 37
A Few Big Ideas 38 Q32) Food products can have labels describing where the food originated from, or how it was grown or raised. Please indicate whether each of the following would make you much more likely, somewhat more likely, or just as likely to buy the product. Key Differences: Women are more likely to say that Locally Grown (59%) and Farm Fresh (44%) would make them much more likely to buy the product. Those aged 50+ say they would be much more likely to buy products with labels that say Locally Grown (58%), Foodland Ontario (48%) and Farm Fresh (45%). Those living in the Greenbelt are more likely to say they would be much more likely to buy products with the Greenbelt Grown label (32%). Those who see the Greenbelt as a very important source of food are more likely to say they would be much more likely to buy products with a Greenbelt Grown label (42%) Rural respondents are more likely to say they would be much more likely to buy products that have the labels Locally Grown (63%), Foodland Ontario (52%), and Farm Fresh (51%).Slide 38:Environics Summer 2007 Survey Environics Summer 2007 Survey
Slide 39:What would you say are the benefits of buying locally grown fresh fruit and vegetables?
A Few Big Ideas 39 Ipsos Reid November 2006Ipsos Reid November 2006
A Few Big Ideas 40 Q30) Please indicate how strongly you agree or disagree that locally grown food? Key Differences: Women are more likely to strongly agree that locally grown food is fresher (77%) and tastes better (58%). Those who live in the Greenbelt are more likely to see that locally grown foods support the Greenbelt (65%). Those in rural areas are more likely to strongly agree that it preserves farmland (75%), is fresher (79%) and tastes better (63%).Slide 40:Environics Summer 2007 Survey Environics Summer 2007 Survey
Slide 41:Is the distance a food product travels a concern to you?
A Few Big Ideas 41 Royal Agricultural winter Fair November 2007Royal Agricultural winter Fair November 2007
Slide 42:When buying food in the past six months, how often did you buy locally grown food when it was available?
A Few Big Ideas 42 Ipsos Reid November 2006 Ipsos Reid November 2006
A Few Big Ideas 43 Key Differences: Women (39% and 38%) are more likely to strongly agree to both, as are those aged 50+ (41%, 41%). Those with children at home are less likely to strongly agree with either (26%, 31%) There is only a modest correlation with income on this item, with 31%/35% of those with household incomes below $40,000 agreeing, compared to 38%/37% of those with incomes above $80,000. Those who live in rural areas are more likely to strongly agree that they would be willing to pay more for locally-grown fruits/vegetables (42%) and meat (42%). Regionally, those in Dufferin-Peel-Halton are more likely to strongly agree with both (40%, 40%). Those who see the Greenbelt as an important source of food are more likely to strongly agree with both (43%, 45%). Q29) I would be willing to pay more forthat were locally grown or raisedSlide 43:Environics Summer 2007 Survey Environics Summer 2007 Survey
Slide 44:Do you buy food based on price more than you buy food based on where it is grown or raised?
A Few Big Ideas 44 Royal Agricultural winter Fair November 2007 Royal Agricultural winter Fair November 2007
Slide 45:Food labelled or certified as locally grown would increase the amount of locally grown food I purchase
A Few Big Ideas 45 Royal Agricultural winter Fair November 2008 Royal Agricultural winter Fair November 2008
A Few Big Ideas 46 Key Differences: Supermarkets: those with children (91% weekly+), $80k+ (87%) Independent Grocers: Men (40%), $80k+ (39%), and rural (40%) Farmers Markets: Women (20%), $80k (21%), rural (21%), and Greenbelt (21%) Food Co-op or Buying Club: 30-49s (28% ever do), those with kids (30%), and $80+k (32%) Pick-your-Own Gardens/Fields: Those with children (49% ever do), $80k+ (51%), live in Greenbelt (46%) Q21) How often do you shop at each of the following?Slide 46:Environics Summer 2007 Survey Environics Summer 2007 Survey
A Few Big Ideas 47 Key Differences: Women are more likely to buy from farmers markets (46%). Younger respondents aged 18-29 are more likely to buy them from pick-your-own fields and gardens (25%). Post-grads are more likely to buy them from farmers markets (45%). Those with unaided awareness of the Greenbelt are more likely buy from farmers markets (46%) and independent grocers (37%). Regionally, those in Hamilton-Niagara-Branford (50%), and those in Dufferin-Peel-Halton (48%) are more likely to from farmers markets. Those in Toronto (39%), and Grey-Bruce (40%) are more likely to say they buy from independent grocers. Q24) At which of the following types of stores do you usually buy locally-grown fruits, vegetables, or meats? Note: sums to more than 100% due to more than one answer being acceptedSlide 47:Environics Summer 2007 Survey Environics Summer 2007 Survey
A Few Big Ideas 48 Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following Key Differences: Women are more likely than men (72% vs. 58%), and those 50+ are more likely than those aged 18-29 (72% vs. 47%) to strongly agree that they would be more likely to buy locally grown foods if their retailers offered more of them. Those who live in rural areas are more likely to strongly agree that they would buy more locally-grown foods if retailers offered them (75%), and if restaurants indicated them on their menus (58%). Those living in the Greenbelt (50%), those aged 50+ (49%), immigrants (48%), and those with household incomes of less than $40,000 (48%) are more likely to strongly agree that they would buy more locally-grown foods if they had a label indicating they were grown in the Greenbelt.Slide 48:Environics Summer 2007 Survey Environics Summer 2007 Survey
Slide 49:Should supermarkets create dedicated and visible sections to make it more convenient for you to buy locally grown food?
A Few Big Ideas 49 Royal Agricultural winter Fair November 2007 Royal Agricultural winter Fair November 2007
Slide 50:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 50
Slide 51:Immigrants as % of Total
Trends/Research 51
Slide 52:% Speaks Only English
Trends/Research 52
New Canadian Farmers 53Slide 53:Top 10 Non-Official Languages
New Canadian Farmers 54Slide 54:What We Dont Know
Ocra Bitter gourd Tinda Callaloo
New Canadian Farmers 55Slide 55:Agribusiness Products
The selection process resulted in 7 crops for each ethnic group. These are not represented in any priority order but are the result of re-evaluation of survey demand rank and consolidation across ethnicities to arrive at 28 distinct crops and/or varieties.The selection process resulted in 7 crops for each ethnic group. These are not represented in any priority order but are the result of re-evaluation of survey demand rank and consolidation across ethnicities to arrive at 28 distinct crops and/or varieties.
Slide 56:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 56
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Slide 63:Invest in post harvest
Come and enjoy the countryside, watch the birds, walk the trails, participate in conservation events, BEFORE YOU GO HOME, fill the boot of your car to restock your fridge and pantry with the abundance of the countryside AND from the farmers you have met A Few Big Ideas 63
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Slide 65:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 65
Slide 66:Pay for Environmental Goods and Services
Charlie Huntersmart Farm manager, College Farm Royal Agricultural College at Cirencester 3,000 acres College Farm A Few Big Ideas 66
A Few Big Ideas 67 A Few Big Ideas 68 A Few Big Ideas 69 A Few Big Ideas 70 A Few Big Ideas 71Slide 72:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 72
Slide 73:Reconnect eaters and farmers
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Slide 74:Homegrown Ontario
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A Few Big Ideas 82Slide 82:Lyle & Fiona YoungLyle & Fiona Young
Slide 83:Reconnect eaters and farmers
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Slide 84:A Few Big Ideas for Shaping the FUTURE Context
Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers Other Process for declaring farmland Provincially Significant Land-based, energy self-sufficient production A Few Big Ideas 84
Slide 85:Thank You for Your Attention
Plumbline Locavore News A digest of stories, announcements or website postings about interesting and unique activities and possibilities for re-localizing our food system To subscribe send email to: Plumbline-subscribe@terracoeur.com A Few Big Ideas 85