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Adventures in Web Design

Adventures in Web Design. Kathy E. Gill UW, Department of Communication 1 December 2004. Points to be covered. Monitor settings : effect on page size Readability : line length, line spacing, type size White space Integration of text and graphics Search engine optimization Multi-media.

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Adventures in Web Design

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  1. Adventures in Web Design Kathy E. Gill UW, Department of Communication 1 December 2004

  2. Points to be covered • Monitor settings : effect on page size • Readability : line length, line spacing, type size • White space • Integration of text and graphics • Search engine optimization • Multi-media

  3. Monitor settings • No such thing as “average” web user. Know your audience • Increased resolution -> decreased type size and increased line length • Over 40s • Remember alternative devices (PDAs, phones, kiosks, etc.)

  4. Readability • Function of line length, type size, leading (line-height), type face, type style • What can we control on the monitor?

  5. White space • What is it? Why do we use it? • Chunking/scanning • Structured Information Exercise

  6. Text and graphics • Balancing act • Relative importance • Low-resolution of the monitor (72dpi) • Bandwidth • Readability of links

  7. Search engine optimization • Bookmarkable URLs • Titles, keywords, descriptions • Becoming recognized source

  8. Multi-media • Flash, Quicktime, WindowsMedia, Real -- how to choose? • Mosh - GNN, Mosh - MTV • Jib-Jab • Movie Trailers • Interactive Stories • MSNBC Interactives, Terrorism • Revlon • Amazon

  9. Case study • Class project • Burke Museum special online exhibit • The Burke’s audience • Server logs • Two designs emerged • Integrated into one

  10. Burke Design 1

  11. Burke Design 2

  12. Final Design

  13. Final Design

  14. Final Design

  15. Final Design

  16. Final Design

  17. Thank you! • Kathy E. Gill, kegill@u.washington.edu

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