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Mobile Information Architecture

Mobile Information Architecture. Mobile Differences. Location? Everywhere Household Automobile Fieldwork Officework Purpose? Everything (Integrated Devices) Single Task (Appliances) Interface? Personalized Simplified Audio In Audio Out Modal Contextual. Mobile & You. Intimacy

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Mobile Information Architecture

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  1. Mobile Information Architecture

  2. Mobile Differences • Location? • Everywhere • Household • Automobile • Fieldwork • Officework • Purpose? • Everything (Integrated Devices) • Single Task (Appliances) • Interface? • Personalized • Simplified • Audio In • Audio Out • Modal • Contextual

  3. Mobile & You • Intimacy • Not just MyYahoo • My Device • Faceplates • Ringtones • Button Overlays • Ubiquity • Proximity • Interoperability • Connectivity (always on) • Content • Dynamic Streaming Data • Email – Voicemail – Pic mail • Web Data • Synchronization • New Designs and Functions

  4. Mobile Functionality • Bandwidth • Wireless • Security • Financial Mgmt • Cryptography • Ubiquitous Computing • Privacy • Cultural • Adoption • Revolution • Locating and Relocating Information • Directions, Shopping Lists, Contacts

  5. Mobile Tasks • Task-specific use that is very modal • How does this change design? • Navigate – Locate – Recognize – Act • Human Short Term Memory 7+/-2 • Unfamiliar Tasks & Cognitive Overload • Minimal Graphics (& Resolution) Affects Landmark Use • More Skimming, Information Lost • Task Focus Equalized Among Tasks • Leverage Existing Mental Models • Hierarchical Models • The Right Schema (Appearance)

  6. Mobile Design vs IA • Most Guidelines are for Interfaces, Not Information (Architecture) • Not Just Less Information • Not Only Lists, but Structures • IA May Help More Than UI • Re-Think Web Design Ideas and Guidelines • “Web Browsing vs. Strategic Information Seeking” • Task-Specific • Look-Ups (Reminding and Refreshing) • Not Exhaustive Searches (Learning) • “Answer Clearly Articulated Questions” • On-Line Comprehension • Even Less on Handhelds (Note Cards?) • Context & Concise Information • Order of Problems & Tasks • Relative Semantic Representations of Information

  7. Mobile IA • From Crumlish (Yahoo!) • Mobile is coming of age & affordability • Should work with your existing IA • Not the desktop anymore • The Mobile Web is Everywhere (Everyware?) • Asking questions with concrete goals • Less browsing, more personal context • Interface changes • Vertical lists (with # key equivalents) • Do we mean Web sites with mobile versions? • Or altogether new designs? • New IA & Content Management challenges • Google Mobile • Amazon Mobile

  8. Mobile IA Redesigns • Smaller lists • Limit categories to 5 • Number key access * • Make thinks links as often as possible • Understand SmartPhone limits • Use (w)CSS effectively • Reduce content on each page • No sidebars • First try - a mobile sub-set site?

  9. Mobile Web Strategies • How do you add value to lives with mobile technology? • Design for small PCs with functionality rather than phones • Why should it be mobile? • iSchool • Google Maps • Alamo Drafthouse • Paper prototyping & user evaluations on the spot • Usability testing for mobiles is still new • Lab testing often difficult past initial designs • IA Deliverables • Simple Site Maps • Heavy user scenarios • Icon & graphics design more important (if any)

  10. Questions for Mobile IA work • How do you navigate with much less space? • Do all concepts/units of information have the same weight in all situations? • What does Web standard markup mean for mobiles? • Try it out: 1-800-GOOG-411

  11. IA Re-Design • How would you re-design a site for Mobile? • iSchool Web page • Alamo Drafthouse • Google Maps • Sketch a design on a full page • Iterate and sketch on an index card • Repeat • Have a user scenario in mind

  12. IA & Mobile for the Future • “Smart Mobs” – Howard Rheingold • “Contextual Computing” • Invisible Computer – Don Norman • Good Old-Fashioned Future - Bruce Sterling • Industrial Design • DoCoMo • Apple Knowledge Navigator • HP “Cooltown” • IBM Pervasive Computing • UbiComp • IEEE Spectrum • Japan

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