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It’s a

It’s a. and YOU can be part of it! Powered By KHOU.com. Campaign Elements.

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It’s a

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  1. It’s a and YOU can be part of it! Powered By KHOU.com

  2. Campaign Elements • Great Day Houston: A “TUNA DOES VEGAS” content sponsorship is available for a segment of the July 30th show. Joe and Jaston will appear in character to interact with a “LIVE” studio audience giving viewers a taste of the fun they can expect in Galveston. • KHOU.com: A significant promotional presence on KHOU.com beginning July 25th with an invitation for users to register to win tickets to the Galveston performance of “TUNA DOES VEGAS”.This will be enhanced throughout the schedule with an ongoing internet campaign as detailed in the following pages.

  3. What is Great Day Houston? • Great Day Houston is Smart…New…Fun…Different. KHOU-TV combines news, entertainment and daytime talk to bring the best of all worlds to Houston viewers. • Great Day Houston is the only local weekday television talk show and it’s your connection to the heart and soul of our city. • Weekdays 9-10am is THE spot for the latest information on what’s happening in your hometown and in your world.

  4. What is Great Day Houston? • Great Day Houston is a show that delivers great television and the opportunity to enhance traditional media strategies. A “TUNA DOES VEGAS” content sponsorship is available for a portion of the July 30th show. • The sponsored segment in the program is designed to flow seamlessly with the non-sponsored segments. • “TUNA DOES VEGAS” will be creatively and effectively embedded in the show’s content, not in commercial breaks. • The segment will be acknowledged with on-screen graphics.

  5. Reaching Houston • Based on Nielsen Estimates, Great Day Houston reaches more than 50,000 Houstonians with each of its weekday morning broadcasts at 9-10am on KHOU-TV. • The profile of the typical KHOU 9am viewer includes... • Average Household Income of $58,300 • 77% homeownership • 42% have attended college • 60% are married • 74% dine out at least once a week • KHOU 9am viewers enjoy traveling, shopping, outdoor leisure activities and out of home entertainment venues. • Source: Scarborough 12 Mos Ending Feb07, Houston DMA, Adults

  6. Whitney Casey--Host • As one of CNN’s youngest correspondents, she burst onto the national stage reporting for the 24-hour news network and sharing “Headline News” anchoring duties. • During her tenure as a television news journalist, she has been live-on-the-scene for a number of the country’s most gripping breaking news stories. Now Whitney takes on the Bayou City and all things Houston as host of this exciting new show!

  7. “TUNA DOES VEGAS” sponsorship bonus!! • After the “TUNA DOES VEGAS” segment airs on Great Day Houston, viewers will have the ability to access and view it anytime, “24/7”, for the next month on the highly-promoted Great Day Houston splash page on KHOU.com. • This will enable the “TUNA DOES VEGAS” message to reach even more viewers.  Think of it as advertising on demand!  Total Great Day Houston Investment - $3,000

  8. Tuna Does Vegas! KHOU.com Campaign • Tuna Does Vegas will be heavily promoted on KHOU.com . • Elements include: • E-Mail / Re-Mail: KHOU.com will send permission based e-mails to adults who have specified their interest in entertainment in Houston/Galveston. KHOU.com re-mails adults who opened the first e-mail in order to increase awareness and frequency. • Expandable Rich Media Banners: Banners that expand when a user rolls over the area will run throughout KHOU.com. • Overlays: Free-form, interactive ads will run on the KHOU.com Homepage. • Transition Ads: Your message will appear as users transfer from page to page of KHOU.com.

  9. Tuna Does Vegas KHOU.com Campaign Get Tickets Today! Click Here! Get Tickets Today! Click Here! Expandable Rich Media Banner Example Ads expand to a larger size with user interaction. Permission-Based E-Mail Example

  10. Tuna Does Vegas KHOU.com Campaign Tuna Does Vegas Message Transition Ad Example Overlay Example Free-Form ads that appear over content of page. Advertisements that appear between pages as users navigate throughout KHOU.com.

  11. TUNA Ticket Giveaway! • KHOU.com will promote the opportunity to register for a chance to win tickets to select performances of TUNA DOES VEGAS! The register to win “button” will appear on KHOU.com’s homepage. • Web Contest Start Date- Wednesday, July 25 • Web Contest End Date – Wednesday, August 1 • Web Contest Drawing- Friday, August 3

  12. Tuna Does Vegas! KHOU.com Campaign Summary • Tuna Does Vegas will be heavily promoted on KHOU.com . • E-Mail / Re-Mail • 75,000 Total E-Mails Sent • Expandable Rich Media Banners • 100,000 Impressions on pages of KHOU.com • Overlays: • 20,000 Impression on KHOU.com Homepage • Transition Ads • 20,000 Impressions between pages of KHOU.com. • Custom Spalsh Page • Live for the run of performance • TUNA Ticket Giveaway! • 20 Ticket giveaway • Total KHOU.com • Investment -$12,000

  13. Complete Summary of Elements Total Investment $15,000

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