How AI Will Change The Marketing Process?

1. How AI Will Change The Marketing Process? In today's fast-paced and digital-oriented landscape, artificial intelligence (AI) is emerging as one of the most effective social media and marketing outreach technologies. Artificial Intelligence Chatbots Are Changing The Way You Do Business. In the previous generation, marketing techniques have been used by the medium of television ads, poster, etc. but in these days, AI has changed the way businesses attract, generate, and nurture leads. A surge has been seen in the number of internet and social media users in the last few years. These users consist of your existing and potential customers. Important question is how to reach these users? It is believed that AI will play a big role in helping businesses turning these prospective customers into regular customers. AI is already helping the marketers in reaping the bug returns. The AI software market generated revenues of $1.4 billion in 2016, Tractica estimates that it will hit $59.8 billion by 2025. Below listed are few core elements of AI marketing along with some marketing aspects which AI has the potential to improve:

2. Core Elements: •Big Data: Big Data empowers the marketers with large data sets with very little manual work. This data set is used by the marketing team to customize and push campaigns to the targeted audience, at a specified time by the defined medium. •Machine Learning: With the help of huge amount of data stored by Machine Learning, marketers try and identify the common pattern/trend which helps them to understand the customer behavior. Potential Marketing Aspects That Can Be Improved By AI: •Improved Product and Content Recommendations: Profiling the customers to predict their future pattern is a very old practice. Over the time, many high-tech Mobile App Development Companies have built their own platform to target customers with highly relevant and customized products or services. This is made possible by combining the available customer information with the AI based clustering technique. A good example of this is Netflix, Amazon, and YouTube which deploys a machine learning model that can recommend content based on the viewer’s mood/patterns. •Better Social Engagement and Customer Service: To convert one-time customer into a loyal customer, the experience which customer gets during pre-sales, sales and post-sales process is very important. Unless the customer is socially engaged and connected, he is less likely to return. Some surveys has indicated that 33% of the customers drop the brand if the customer service is not excellent, and high quality customer service is deciding factor for them to choose a brand.

3. Hence, it is difficult for the businesses to sustain in modern day with the traditional customer centric practices/approaches. AI and Email Marketing powered intelligent messaging platforms for retail, e-commerce, or healthcare domain helps in registering customer feedback and suggestions based on their buying habits and improve the overall customer service engagement experience. •Improved Search Engines: AI has drastically improved and optimized our search engine experience. The way we search for information online has improved substantially. AI has profoundly impacted the way we search for information online, along with the overall quality of the search experience. Following Google’s RankBrain, Machine Learning based algorithm which helps in processing search results, other big Magento Website Development Company and e-Commerce companies like Amazon also incorporated AI into their search engines to make product searching smarter. Technologies like AI, ML, NLP (Natural Language Processing), and Semantic Search helps in auto-correction, co-relation, and searching multiple website parallelly so that customers find the right product what they were trying to look for. WRAP UP: As AI is infiltrating almost every aspect of our lives, it’s a good time for marketers to leverage this and strategize personalized experience for their customers. Considering the potential AI has, its worth pondering for the marketing teams to ensure continued business success in the times ahead.

4. Author Bio: Tauseef Anwar is the CEO of Pixel Values Technolabs, a top-rated Mobile App Development Company in India. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com